모바일 유틸리티 오퍼의 HilltopAds Popunder 트래픽에서 150%의 높은 ROI

Bonjour, advertisers! Today, we will talk about launching an Utilities offer in a GEO that attracts with its fashion, culture, croissants, and the purchasing power of its audience.

The word “utilities” usually brings to mind images of electricity and water bills (think of that infamous Monopoly card that everyone dislikes 😁). However, when it comes to the utilities vertical, it means something entirely different. In this context, it is a broad term encompassing all mobile software tools that provide security, efficiency, file organization, and elimination of digital threats.

So, in this case study, we will examine the size of the mobile utilities market, why it is profitable to run campaigns for them, and what can lead to losing money, what types of offers exist, and where they are being run in large volumes. At the end of the article, you will find campaign setup recommendations from the HilltopAds advertising network team. Let’s go!

핵심 포인트

Offer: Mobile Utilities
GEO: FR (France)
트래픽: Mainstream High and Medium Activity
광고 형식: Popunder 모바일
광고 캠페인 기간: 29 May – 4 June
수익: $1,600.42
ROI: 150%

Mobile utilities in traffic arbitrage are a vertical that includes a variety of different offers: VPNs, phone cleaners, ad blockers, password managers, and other auxiliary tools for the browser.

Why running mobile utilities is profitable?

● Low entry barrier – payouts for such offers usually range from $0.01 to $10+, depending on the type of conversion and geo. This means that you can test several approaches and geos with a minimal budget. To get initial results from the first tests, $100 will be enough;
● Opportunity to scale worldwide – most mobile applications are available in at least a few geos, and often apps accept traffic from all over the world, making it fairly easy to scale if you have a working setup;
● Ability to achieve stable and predictable ROI week after week without bans and unnecessary account manipulations, no need to upload 100 accounts daily, just run, optimize campaigns, and earn;
● Ability to gain more profit over time by optimizing ad campaigns and reducing the cost per target action;
● A wide variety of offers: dating, VPNs, antiviruses, ad blockers, mobile scanners, phone cleaners, and other software. If you know how to work with mobile traffic, you can easily scale not only in terms of geo but also across different offers;
● Various ad formats (popunders, in-page) convert well, have a very simple launch flow, and are often used by beginners to enter traffic arbitrage.

According to research by the software development company 42matters, the mobile app market in 2024 consisted of about 5,000,000 apps in the stores: Google Play and App Store. A huge market for running ads, isn’t it?

Additionally, when running mobile app campaigns, it’s important to understand that payouts here are not as high as in gambling, sweepstakes, or other verticals. However, you can achieve higher ROI and earn significantly more through volume if you consider the amount of time spent on daily campaign management.

For example, while gambling, nutra, and crypto can be quickly banned, necessitating constant account re-uploads and requiring large expenses for tests, with mobile app campaigns you just spend 30-60 minutes a day optimizing current campaigns and making decisions on tests.

전략

France is one of the most attractive markets for media buyers due to its high level of internet penetration and the purchasing power of its population. The country is considered Tier-1.

Everything is at a high level here: education, income, and standard of living. However, the local population also has its share of various problems and dependencies. Below, we will take a closer look at the GEO.

It is important to consider that the French are accustomed to sophistication and elegance, so your ad creatives should be beautiful. Pay attention to the aesthetics of the images, as this factor largely determines whether the offered app will be downloaded or not. Fortunately, 팝언더 ad format does not require special creatives. The main thing is a quality landing page with a clear description and a download button.

In France, there is practically no division between desktop and mobile internet—there is enough traffic in both cases. However, since we will be running ads for mobile utilities, we will choose Popunder mobile.

Geography

France is at the forefront of the European mobile revolution, boasting a robust app ecosystem: over 76% of its population actively uses smartphones. According to the latest data from app experts Adjust, by 2027, the French app market will exceed $7.3 billion.

When it comes to iOS, on the rapidly developing French market, utilities occupy the top spot for downloads, rather than gaming apps. On Android, six out of the ten most profitable apps fall into the gaming category. Overall, it can be concluded that the French mobile app market is experiencing significant growth!

광고 캠페인 설정 및 HilltopAds에서의 최적화

HilltopAds에서 광고 캠페인을 시작하기 전에 광고주로 등록해야 합니다. 다음을 사용하여 등록할 수 있습니다. 이 링크.

다음으로 광고 캠페인을 만들려면 다음을 수행해야 합니다:

• 로 이동합니다. 캠페인 관리 섹션
• 를 클릭합니다. 캠페인 추가 버튼
• 캠페인 생성 섹션에서 Popunder 모바일 광고 형식
• 에서 트래픽 채널 섹션에서 Mainstream high and medium activity

다음으로, 광고 캠페인의 결과를 추적하기 위해 Postback를 설정하는 것이 중요합니다.

Postback 작업 및 사용 가능한 자리 표시자에 대한 자세한 설명은 가이드를 참조하세요.

HilltopAds에서 광고 캠페인 효율을 감지하는 방법은 무엇인가요?

오늘날 광고 캠페인을 시작하는 광고주에게는 시간과 비용 낭비를 피하기 위해 광고 캠페인의 효율성을 신속하고 안정적으로 평가하는 것이 중요합니다. HilltopAds는 광고주에게 postback URL을 통해 전환을 추적하는 최신 방법을 사용할 수 있는 기회를 제공합니다.

HilltopAds 블로그제니퍼 밀러

간단히 말해서 오퍼의 최종 URL에 전환과 소스 ID를 전달하기 위한 매개 변수를 삽입해야 합니다. 전환을 전달하는 파라미터는 click_id이고, 소스 ID는 zone_id입니다.

그 결과 최종 목적지 URL 는 다음과 같이 표시되어야 합니다:

https://my_offer.net/?&click_id={{CTOKEN}}&S1={{ZONEID}}

• {{ctoken}} - HilltopAds 매개변수를 사용하여 전환을 전달합니다.
• {{zoneid}} - HilltopAds 매개변수를 사용하여 소스 ID를 전달합니다.

일반적으로 추가 캠페인 분석에 필요한 매개변수는 사용 가능한 옵션에서 무엇이든 추가할 수 있습니다. 하지만, 반드시 필수적으로 click_id 매개변수를 최종 링크에 추가하여 전환을 전달합니다.

다음으로, 필요한 타겟팅 설정:

• GEO – FR (France)
• OS – iOS
• OS 버전 – 15, 16, 17
• 장치 – mobile/tablet

캠페인 필터를 구성하고 허용/불허할 수도 있습니다. Proxy 및 WebView traffic from the campaign. However, in our case, for the Utilities offer, we have included webview traffic:

• Proxy - 불허
• WebView - 허용

WebView는 모바일 애플리케이션 내에서 오퍼가 있는 랜딩 페이지를 열어주는 소프트웨어입니다. 즉, 애플리케이션을 열면 사용자가 오퍼가 있는 단일 페이지 웹사이트로 이동합니다.

We’ve made the decision to implement a daily budget limit for our advertising campaign on the HilltopAds platform. This strategic move is aimed at ensuring better financial control and maximizing the efficiency of our advertising spend.

During the first 3 days of testing, we decided to set a daily campaign limit of $80:

필요한 경우 캠페인 한도 또는 표시 일정을 설정할 수도 있습니다. 광고를 시작하기 전 마지막 단계는 1,000회 노출당 비용을 지정하는 것입니다(CPM). 여기서는 트래픽 볼륨 graph in the top left corner, which calculates premium, minimum, and recommended CPM rates.

광고 캠페인을 시작했습니다. with a bid of $0.8제공된 CPM 권장 가격을 기준으로 합니다.

새 오퍼를 테스트하려면 권장되는 CPM로 시작하세요. 이를 통해 오퍼가 효과적인지, 캠페인에 최적화가 필요한지 여부를 확인할 수 있습니다.

따라서 광고 캠페인의 주요 설정은 다음과 같습니다:

광고 형식 - Popunder 모바일
트래픽 채널 – Mainstream High and Medium Activity
지리적 – FR
OS – iOS
OS 버전 – 15, 16, 17
장치 – mobile/tablet
CPM 요금 – $0.8

Optimization and intermediate results

We tested the campaign for 3 days with a budget limit of $80. On the fourth day, seeing positive results, we decided to increase the budget to $100. As a result, conversions increased:

As for Auto Optimization, we applied it from the first day of the campaign, selecting a 48-hour period and an eCPA of $1.8.

To learn more about the capabilities of automatic optimization with HilltopAds, you can check out the article on the website.

Automatic Optimization of Blacklist zones in HilltopAds.

HilltopAds added new feature — Automatic Optimization of Blacklist zones. It automatically optimizes traffic sources and adds unsuitable ones to the Black List.

HilltopAds 블로그제니퍼 밀러

Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.

Results

After carefully tuning the advertising campaign for 7 days, we achieved the following results:

• 총 비용(수익) – $640
• 총 수익(이익) – $1,600.42
• ROI(투자 수익률) – 150%

ROI는 광고 캠페인의 수익성을 평가할 수 있는 디지털 마케팅의 핵심 지표 중 하나입니다. 간단히 말해, ROI는 광고 수익을 통해 회수한 광고 투자금의 비율을 보여줍니다.

ROI를 계산하는 공식은 다음과 같습니다:
ROI = (총 수입 - 총 비용) / 총 비용 * 100%

이 경우 투자 수익은 다음과 같습니다. 150%.

순이익

The net profit derived from the VPN offer launched on the HilltopAds platform illustrates compelling return on investment. With a total revenue of $1,600.42 and advertising expenses amounting to $640, the campaign yielded a net profit of $960. This underscores the effectiveness of the HilltopAds advertising network as a valuable platform for promoting offers such as Utilities.

This emphasizes the effectiveness of the HilltopAds advertising network as a valuable platform for promoting offers such as Utilities in Tier-1 countries.

Wrap-up

Here are some tips and a conclusion for launching Utilities offer advertising in France:

• Budget Management. Start with a manageable daily budget, such as $80, to test the waters. Monitor the performance closely and be prepared to increase the budget if the results are positive, as was done from $80 to $100 in the case study.
• Utilize Auto Optimization. Implement auto-optimization from the first day of the campaign. Set a reasonable period (e.g., 48 hours) and an effective cost per action (eCPA) target (e.g., $1.8) to help streamline the process and improve results over time.
• Focus on Aesthetics. French consumers appreciate sophistication and elegance. Ensure your ad creatives are visually appealing to increase the likelihood of app downloads.
• Diversify Offers. Leverage a variety of mobile utility offers, such as VPNs, dating apps, phone cleaners, ad blockers, and QR-code scanners. This variety allows you to test different approaches and find what works best in the French market.
• Scale Worldwide. Once you have a successful setup, consider scaling to other geographies. Many mobile applications are available globally, allowing for easy expansion if the initial campaign performs well.
• Understand the Competitive Landscape. Recognize that while payouts for mobile utilities might be lower than those in gambling or nutra, the potential for high ROI through volume and lower daily maintenance makes it a viable and profitable option.

By following these recommendations, you can effectively set up and optimize your advertising campaign for mobile utilities, particularly in attractive GEOs like France.

As always, we’re delighted to offer you a promo code: CASEUTILITIES. Just enter it when you make your first deposit of $100 or more at HilltopAds and you’ll get an additional +10% bonus.

We hope this case study was helpful to you. If so, why not register with HilltopAds and start earning profits today?