In-page Push Ads is Your Key for Ultimate Marketing Campaigns

In-page Push Ads is Your Key for Ultimate Marketing Campaigns

We have already analysed push advertising with its advantages and even explained in detail how to get the most out of working with them. We bet you still haven't tasted the potential of this advertising tool for 100%. And we're here to fix that and open the door to the world of a relatively new, but already well-proven advertising format — In-Page Push Ads (IPPAs).

Since these ads are naturally integrated into webpage, In-Page Push Ads (IPPAs) provide a non-intrusive yet highly effective way to engage users. This format improves the user experience, making it a valuable tool for marketers looking to maximize return on investment. Time to find out more about in-page strategy!

The nature of In-Page Push Ads

A dynamic advancement among display ads, In-Page Push Ads (IPPAs) are intended to blend in seamlessly with the user's surfing experience. In contrast to old-fashioned push notifications, which show up as obtrusive pop-ups on desktop or mobile devices, IPPA is integrated into websites as a widget, providing a more natural and intuitive user experience. Because it resembles the original material in both appearance and feel, this ad type is especially successful at increasing engagement rates.

Studies have shown that IPPAs may increase click-through rates (CTR) by more than 30% which is greater than typical banner advertising. This makes them an effective tool for marketers looking to optimize the return on investment of their campaigns. Furthermore, IPPAs provide affiliates and digital marketers with wider audience reach, because their functionality is not tied to the behavioural patterns of users at the moment of interaction with the content — the ad appears immediately after loading the web page. This precision enhances user experience and significantly boosts the likelihood of conversion, confirming IPPAs as an irreplaceable component of a modern digital marketing strategy.

In-Page Push Ads compared to alternatives

With their seamless integration and increased user engagement, In-Page Push Ads (IPPAs) provide a unique approach to digital advertising, differentiating themselves from online push notifications, traditional push notifications, and other ad formats. IPPAs are integrated into the web page's appearance from the very beginning, guaranteeing consistent exposure without interfering with the user's surfing experience. This is different from traditional push notifications, which might cause pop-ups to ruin the user experience, and online push notifications, which need the user to opt-in and are easily ignored. Here is a comparison table to help you understand these differences more clearly:


In-Page Push Ads (IPPAs)

Traditional Push Notifications

Web Push Notifications

Other Ad Formats


Naturally appears as widget

Appears as pop-ups on devices

Appears as browser notifications

Often separate from webpage content

User Experience

Non-intrusive blends with page layout

Can be disruptive

Requires user opt-in, can be ignored

Can be disruptive or ignored


Consistent, bypasses ad blockers

Visible but potentially annoying

Visible but easy to dismiss

Varies, often affected by ad blockers


High, because intuitively shown to everyone

Moderate to low due to interruption

Moderate, dependent on user action

Varies, often lower due to disruption

Conversion rates

High, due to seamless integration

Moderate to low

Moderate, dependent on opt-in rates

Varies, often lower due to ad fatigue

Pros and cons of working with In-Page Push Ads

We've already praised In-Page Push Ads technology so much that you might think it's the perfect promotional option. And for some specialists, maybe it is. However, before incorporating IPPAs into your digital marketing or affiliate strategy, carefully analyse all the advantages and drawbacks of transferring them to your specific case.

The power of In-Page Push Ads

  1. Smooth integration. Visually, IPPA often merges with the style of the site and unlike classic fluff with bright design and shouting headlines, suddenly appearing in front of the eyes, creates a pleasant perception and impression of the brand in the user.
  2. Enhanced engagement. IPPAs outperform traditional ad formats in terms of engagement rates because of their contextual relevance and non-intrusive nature. It also improves UX, brand perception, and loyalty.
  3. Immunity to ad blockers and browser restrictions. Unlike other ad formats, IPPAs are smoothly integrated into the webpages as widgets, which enables them to get beyond all ad blockers and browser limitations and guarantee consistent ad delivery.
  4. Enhanced conversion rates. Rather than appearing as obtrusive pop-ups, IPPAs are integrated naturally from the very beginning of a user’s interaction with the website to maximize ROI via enhancing conversion rates.
  5. Traffic types options. IPPAs provide advertisers access to a wider range of traffic kinds, such as desktop and mobile web traffic, which increases the adaptability and efficiency of their campaigns.
  6. Real-time updates. Based on real-time data, IPPAs may be constantly updated, giving advertisers the ability to maintain content relevancy and freshness.
  7. No banner blindness. IPPAs are less likely to be disregarded by users who have acquired banner blindness since they blend in seamlessly with the content of websites. The visibility and engagement of this native-like integration are increased.

Challenges of working with In-Page Push Ads

  1. Optimization requires a lot of resources. Maintaining good performance requires constant monitoring, A/B testing, and tuning, all of which may be time- and resource-consuming.
  2. Losing in volumes. The scope of your campaigns may be constrained by the fact that IPPAs often provide fewer impressions and clicks than web push campaigns.
  3. Restricted reach on non-content pages. IPPAs work best on pages with a lot of content; they might not have as much of an impact on websites with a lot of transactional material or few content sections.
  4. Lack of lifecycle-based targeting. The potential for highly customized, lifecycle-based marketing tactics is diminished by IPPAs' inability to target users based on their lifecycle stage or certain user journey events.

The guide on how to launch the IPPA campaign

This section is literally 2in1: on the one hand, you can see what's under the hood of In-Page Push Ads, and on the other hand, you will get detailed instructions on how to launch a digital marketing campaign with this type of push advertising.

1. Preparation

  • Choose a reputable ad network: Start by selecting a reliable ad network like HilltopAds, which offers advanced targeting capabilities and high-quality traffic.
  • Integrate IPPAs code: Integrate the IPPAs code into your website’s content management system to ensure the ads blend seamlessly with your existing UX strategy.

2. Setting up the campaign

  • Define campaign objectives: Clearly outline your campaign goals, such as increasing brand awareness, driving traffic, or boosting conversions.
  • Identify target audience: Use detailed demographics, interests, and behavioural data to define your target audience precisely.

3. Creative development

  • Design engaging ads: Construct ad creatives that match the look and feel of your webpage to maintain a cohesive and non-disruptive user experience.
  • Utilize A/B testing: Implement A/B testing to optimize your ad designs and messaging for maximum impact, continuously refining based on performance data.

4. Campaign execution

  • Monitor performance metrics: Track key metrics such as click-through rates (CTR) and conversion rates using comprehensive analytics tools to measure campaign effectiveness.
  • Real-time updates: Keep your ads relevant and engaging by utilizing real-time updates based on the latest data.

5. Analysis and optimization

  • Analyse overall performance: At the end of the campaign, conduct a thorough analysis of the overall performance and ROI.
  • Adjust for future campaigns: Make necessary adjustments based on insights gained to ensure sustained success in future IPPA initiatives.

Top choices in working with In-Page Push Ads

As it might seem at first glance, In-Page Push Ads live by the same algorithms as other types of push ads. In many ways they do, but there are still some peculiarities in verticals and traffic sources that are relevant for use with IPPAs. Let's have a closer look at them in this section.

The best verticals to invest in for IPPAs

  • Sweepstakes: IPPAs help sweepstakes and contest websites get more interest and participation by highlighting ongoing promotions, entry deadlines, and awards.
  • Antivirus and cleaners: when you work with IPPAs to tell users about dangers, promote security products, and give advice on how to make systems better, your business can increase sales and make users feel more confident.
  • Dating: by inserting tailored, engaging advertisements within dating-related creatives, IPPAs may successfully promote dating offers. This ensures high exposure and engagement from users who are actively looking for communication, without interrupting their browsing experience.
  • E-commerce: IPPAs work best on e-commerce websites because timely promotions and tailored product suggestions may increase sales and conversion rates.
  • iGaming: by adopting IPPAs to advertise in-game purchases, updates, and new game releases, the gaming vertical may draw in active gamers without interfering with their gameplay.
  • Nutra and sport: health and fitness websites may employ IPPAs to send tailored wellness recommendations, product ideas, and promotional offers, aligning with users’ interests and enhancing engagement.
  • VPN: to appeal to consumers' demand for privacy and safety, VPN providers might utilize IPPAs to give security advice, service upgrades, and exclusive membership offers.
  • Travel: to improve user experience and promote reservations, travel websites may employ IPPAs to present highlights of destinations, exclusive deals, and booking reminders.
  • Mobile subscriptions: if you promote new plans, special offers, and service improvements through IPPAs, mobile service providers may increase client acquisition and retention.

Ad networks to choose for promotion through IPPAs

The most effective way to maximize the benefits of In-Page Push Ads is to choose the right ad network. Here are some of the best networks to think about:

  1. HilltopAds
    This network is well-known for its sophisticated targeting capabilities and high-quality traffic. It offers strong IPPA solutions, guaranteeing that your ads reach the most relevant audience. Their user-friendly platform and committed support team make it simple to optimize your campaigns for maximum ROI.

    Start working with HilltopAds today to elevate your IPPA strategy!
  2. Adsterra
    Adsterra offers a wide range of ad formats, including IPPAs, to help you reach a global audience. Their platform supports precise targeting and offers comprehensive reporting to track the success of your campaign.
  3. RichPush
    RichPush specializes in push notifications and offers a variety of ad formats, including IPPAs, to drive high engagement and conversion rates. Their platform features sophisticated targeting options and detailed analytics.
  4. PropellerAds
    PropellerAds is a network that offers extensive reach and innovative ad formats, including IPPAs. Its sophisticated optimization tools and real-time analytics assist you in fine-tuning your campaigns for optimal performance.
  5. MegaPush
    One of the pioneers in push notification advertising, MegaPush offers IPPAs with high engagement rates. They make it easy for you to place ads and target the right people.

GEO options to go with

Let's not forget that the in-page push ad format is still quite new, so global geographical trends for its use have not yet been probed. We've highlighted a few patterns based on our experience and that of our colleagues. But anyway, before starting a campaign, it's best for you to discover if the region where you're going to buy ads can provide the preferable volume of the traffic.

We suggest starting with locations that have already proven themselves to work well with IPPAs:

  • India,
  • USA,
  • Thailand,
  • Japan,
  • Pakistan,
  • Vietnam,
  • Indonesia,
  • Egypt,
  • Poland.

Useful hacks for your IPPAs campaigns

Sometimes just following the instructions for setting up an advertising campaign is not enough, and you need to act originally. Use these tips on doing business with IPPAs to have a powerful competitive advantage.

Set up postback tracking

Postback tracking allows you to accurately track conversions, which helps you attribute performance and optimize your campaigns based on real-time data.

If words like postback or backlink URLs are a mouthful for you, check out our blog, there is a very detailed expert article on how to work with them. Optimize your campaigns so you don't miss out on high ROI!

Monitor and modify the frequency

Make sure users are exposed to your ads just enough to sustain interest without feeling overloaded, in order to prevent ad fatigue by carefully controlling the frequency of your IPPAs.

Don’t mix up In-Page Push vs. Web Push Campaigns

Understand that IPPAs are embedded within web content, offering a non-intrusive user experience, while web push notifications require user opt-in and appear as browser alerts. Tailor your strategies accordingly to leverage the unique strengths of each format.

A/B test creatives

Test various ad creatives on a regular basis to find the designs and messages that resonate most with your audience. Use the insights gathered to keep improving your campaigns.

Optimize ad placement and creatives

Try different placements within your web content to find the most effective spots for your IPPAs. Watch engagement metrics to identify the best places for your ads. In addition, keep in mind that IPPAs are very small in size, so you must be very selective in your ad creative and copy to make the right impression.

Utilize analytics

Track the effectiveness of your IPPAs using comprehensive analytics tools. Keep an eye on important metrics like click-through rates (CTR), conversion rates, and user engagement to make data-driven decisions.

Partner with reputable ad networks

Select reputable ad networks like HilltopAds to ensure high-quality traffic and advanced targeting capabilities. To take your IPPA campaigns to the next level, start working with HilltopAds today.

Final thoughts

For marketers seeking to innovate and improve their advertising strategies, IPPAs offer an effective solution. Despite challenges such as lower volumes compared to web push ads and the need for creative design and optimization efforts, IPPAs can significantly increase the effectiveness of digital marketing campaigns. They overcome common issues like ad blockers and banner blindness and ensure broader reach with higher engagement. Don't wait for the right time and implement this advertising format now!

FAQs about working with IPPAs

What are In-Page Push Ads (IPPAs)?

Unlike traditional push notifications, which show up as pop-ups, In-Page Push Ads (IPPAs) are displayed within the webpage, making them more engaging and less likely to be blocked by ad blockers. IPPAs are a type of digital advertisement that blends seamlessly into the content of a webpage, providing a non-intrusive user experience.

How do IPPAs differ from traditional push notifications and web push notifications?

Web push notifications require user opt-in and appear as browser alerts, which can be easily ignored. In contrast, IPPAs blend in naturally with the webpage content, providing a more integrated and engaging approach. Persistent visibility is ensured by IPPAs because they are embedded within the content of a webpage, ensuring consistent visibility without interfering with the user experience.

What are the key benefits of using IPPAs in digital marketing campaigns?

  1. Higher engagement — IPPAs are less intrusive and more engaging due to their seamless integration with webpage appearance.
  2. Better visibility — They bypass ad blockers, ensuring your ads reach a wider audience.
  3. Increased conversion rates —Their contextual relevance and personalized nature lead to higher conversion rates.
  4. Real-time updates — IPPAs can be dynamically updated based on user interactions and real-time data.

What types of websites or traffic verticals are best suited for IPPAs?

VPN services, antivirus/cleaners, mobile subscriptions, e-commerce, finance, gaming, health and fitness, travel, education, media and entertainment, and content-rich websites are among the traffic verticals where IPPAs work well.