In situations where traditional push advertisements are deemed too intrusive for a publisher's audience, these ads can provide a solution by seamlessly adapting to the native style of the website. This advertising format is designed to blend in with the website's layout and mimic its design, which helps to reduce any potential annoyance or disruption to the user's experience.
What is push notification ads and how does it work?
In-Page Push - IPP advertisements are a type of online advertising format that appears on the website or web page itself rather than in a separate window or tab. These ads are delivered to the user's device as push notifications, similar to those received from mobile apps. When the user clicks on the notification, the ad opens within the same web page, instead of redirecting the user to a new page or website.
Push ads also offer a high level of targeting and personalization, allowing advertisers to deliver their message to a specific audience and increase their chances of conversion. This targeting is based on user behavior and interests, which is collected by the push notification ad network and used to deliver more relevant ads to the user.
In-Page push compared to Pop-up/Pop-under
Push notification ads and Pops (Pop-ups/Pop-unders) are both types of efficient online advertising formats, but there are some key differences between them:
- Delivery method: pushes appear within the same web page, while Pops are delivered in a separate window or tab that opens on top of the current website page.
- User experience: push ads are less intrusive because they don't interrupt the user's browsing experience as much. Pops can be annoying to users, especially if they are not relevant to the content they are viewing.
- Ad format: ad push is typically smaller in size and less obtrusive than Pops. The second ones can be larger in size and can take up a significant portion of the screen. This ad format also offers publishers more flexibility and control over the appearance of the ads, allowing them to customise the ad to match the overall aesthetic of the site.
- Targeting options: Usually, pushes offer advanced targeting options based on user behaviour and interests, while Pops are typically less targeted and may be displayed to a broader audience.
- Ad effectiveness: these advertisements have been found to have higher engagement rates and conversion rates compared to others, as they are more likely to be noticed and clicked on by users.
Overall, ad push notifications offer a more user-friendly and effective advertising format compared to others. Still both can be effective depending on the advertiser's goals and targeting strategy, so push ad networks are very effective when it comes to higher conversions.
IPP advertisements profitability
Push ads have become an increasingly popular and profitable advertising format for businesses that want to increase their online visibility, drive website traffic, and generate more leads and conversions.
The push notifications ads are profitable because they are highly effective at capturing attention and engaging them with the advertised content. Since the ads are delivered as notifications, they appear in a prominent position on the user's screen and are difficult to ignore. Additionally, because the pushes appear within the same web page, users are more likely to interact with them since they do not disrupt their browsing experience.
Push ads also offer a high level of targeting and personalization, which allows advertisers to deliver their message to a specific audience and increase their chances of conversion. The ads network collects user data on behaviour and interests to deliver more relevant advertisements to the user. This targeting also helps businesses save money by showing ads only to those who are most likely to be interested in their products or services.
Tips to set up In Page push campaigns in HilltopAds
In Hilltop Ads network personal account setting up an In-Push campaign takes only a few minutes of your time. Go to the Dashboard or Manage Campaign section in the left menu and click the Add Campaign button. In the Campaign Details choose the In-page desktop or mobile format.
A feature of this format is its size, so prepare your creatives due to this parameters:
- Size 192x192 pixels
- File formats: jpg, png, gif
In conclusion, I would like to remind you that this type of ads have been found to have higher engagement rates and conversion rates compared to other forms of online advertising, such as banner ads or Pops. This is because they are less intrusive and more comfortable, that makes them more appealing to users ready to interact with them.
And also, this format has become one of the best-loved by publishers, which is no surprise why.