Outstream ads have become an increasingly popular form of digital advertising in recent years, and for good reason. They are, also known as in-article or native video ads, offer advertisers the opportunity to reach audiences in a non-intrusive way, while providing a seamless user experience for the viewer.
What is outstream video ads? They are a type of digital video advertising that play outside of video content, typically within articles or other text-based content. Unlike traditional video ads, outstream ads do not require an existing video player on a webpage or app. Instead, they are embedded directly within the content, typically in the form of a silent autoplay video that begins when the ad is in view. This means that these ads can be placed anywhere on a webpage or app, including within articles, social feeds, and other content areas.
They are typically autoplay videos that play when they are in view on the screen, and they often include a call-to-action (CTA) button to encourage engagement. They can be customized to fit the specific platform and audience being targeted, and they provide a highly viewable and customizable way to reach and engage with audiences.
They are considered as a popular and effective form of digital advertising that offer a non-intrusive way to reach audiences and provide a seamless user experience.
One of the key benefits of outstream advertisements is that they are highly viewable. Since they are placed directly within the content, viewers are more likely to engage with the ad and less likely to tune it out or skip it altogether. This increased viewability can lead to higher engagement rates and ultimately, higher conversion rates for advertisers.
Another benefit of ones is that they are highly customizable. Advertisers can choose from a variety of formats, including in-feed video ads, in-article video ads, and in-banner video ads, depending on their specific campaign goals and target audience. This allows advertisers to tailor their ads to the specific platform and audience they are targeting, which can lead to higher engagement rates and ultimately, higher conversion rates.
Besides, they are highly flexible in terms of placement. Since they can be placed anywhere on a webpage or app, advertisers can choose the placement that works best for their campaign goals. For example, an advertiser may choose to place their outstream ad at the end of an article to encourage viewers to learn more about their product or service, or they may choose to place their ad within a social feed to reach a wider audience.
Difference between instream and outstream
Ok, now here we have instream vs outstream video ads, what are key features of them?
While both are designed to reach and engage with online audiences, there are some key differences between the two. Here are the main features of instream and outstream advertising:
Instream Video Ads:
- They are ads that play before, during, or after a piece of video content. They are typically 15-30 seconds in length.
- Designed to interrupt the viewer's video experience, with the hope of capturing their attention and encouraging them to engage with the ad.
- They are commonly seen on platforms such as YouTube, where they play before or during a video.
Outstream Video Ads:
- They are ads that play outside of video content, typically within articles or other text-based content.
- Designed to blend seamlessly into the content, so they do not interrupt the user's experience.
- They are typically autoplay videos that play when they are in view on the screen, and they often include a call-to-action (CTA) button to encourage engagement.
- They are commonly seen on platforms such as social media, where they can be placed within feeds or articles.
- The main difference between instream and outstream video advertisements is their placement. Instream ads play within video content, while outstream advertisements play outside of video content.
- Instream ads are designed to interrupt the user's video experience, while others are designed to blend seamlessly into the user's content experience.
- Instream ads are typically longer and include a CTA at the end of the video, while others are typically shorter and include a CTA button within the ad itself.
In conclusion, while both instream and outstream advertising can be effective in reaching and engaging with online audiences, they have different features and are used in different ways. Advertisers should consider the strengths and weaknesses of each type of ad and choose the one that best fits their marketing goals and target audience.
One example of an outstream ad is the Facebook in-feed video ad. These ads are designed to play automatically and silently as users scroll through their newsfeed. They start playing when they come into view and are paused if the user scrolls past them. If the user taps on the video, it expands to full screen and the sound turns on.
Another outstream video ads example is the YouTube in-display ad. These ads are displayed as a thumbnail image with a short text description, usually on the right-hand side of a YouTube video or at the top of search results. When a user clicks on the thumbnail, the video expands to play within the page.
One more example is the Outbrain native video ad. These ads are displayed as a part of recommended content on websites, often within article feeds. The video starts playing automatically, and a CTA appears once the video is complete.
In conclusion, instream and outstream ads are two popular types of digital video advertising, each with their own unique features and benefits. Instream video ads are designed to interrupt the viewer's video experience, with the hope of capturing their attention and encouraging them to engage with the ad, while others are designed to blend seamlessly into the user's content experience, and are typically autoplay videos that play when they are in view on the screen.
Outstream ads are a highly effective form of digital advertising that offer a number of benefits for both advertisers and viewers. They provide a seamless user experience while offering highly customizable options for advertisers to tailor their campaigns to their specific goals and target audience. As digital advertising continues to evolve, outstream advertising will undoubtedly play an increasingly important role in the marketing strategies of brands and advertisers.
Overall, when deciding between instream and outstream video ads, advertisers should consider their marketing goals and target audience to determine which type of ad will be most effective for their campaign. Both types of video ads have their strengths and weaknesses, and a well-executed video ad campaign can take advantage of the unique features of each to maximize engagement and ROI.