Today, we’ll talk about the successful launch of the Casino offer from a direct advertiser in the HilltopAds advertising network. Casino offers are one of the most attractive types of offers that work on Popunders well. But you need to optimize advertising campaigns to get high profit.
Key points of the case study
Предложение: Casino Gambling
Offer source: Direct Advertiser
Traffic source: HilltopAds
Формат объявления: Popunder mobile
Период проведения рекламной кампании: 17-19 September
ГЕО: Brazil
Traffic Channel: Mainstream and non-mainstream
Spending: $102,67
Conversions: 33
Заработок: $290,28
ROI: 182,73%
Settings of the ad campaign at HilltopAds
Прежде чем начать рекламную кампанию на HilltopAds, вам необходимо зарегистрироваться в качестве рекламодателя. Вы можете зарегистрироваться, используя эта ссылка.
Далее, чтобы создать рекламную кампанию, вам необходимо:
- Перейдите к Управление кампаниями раздел
- Нажмите на кнопку Добавить кампанию кнопка
- В разделе создания кампании выберите Popunder mobile формат рекламы
- В Каналы трафика выберите раздел Non-mainstream or Mainstream High Activity
We have created the ad campaign chosen both Mainstream and Non-mainstream. But we recommend you to create separate ad campaigns to amalize and optimize it easier.
We recommend starting your first campaigns on the High and Medium Activity traffic segment. This way, your ads will receive a maximum number of first unique impressions from users and, consequently, conversions. Learn more about HilltopAds traffic segmentation здесь.
Далее необходимо настроить Postback для отслеживания результатов рекламной кампании.
Подробное описание работы с Postback и доступными плейсхолдерами вы найдете в нашем руководстве.
Проще говоря, в конечный URL-адрес предложения нужно вставить параметры для передачи конверсий и идентификаторов источников. Параметром для передачи конверсий является click_id, а идентификатором источника - zone_id.
В результате наши URL-адрес конечного пункта назначения должно выглядеть следующим образом:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{ctoken}} - Параметр HilltopAds для передачи конверсий.
- {{zoneid}} - Параметр HilltopAds для передачи идентификатора источника.
В общем, вы можете добавить абсолютно любой параметр из доступных, который необходим для дальнейшего анализа кампании. Однако помните, что обязательно нужно включить параметр click_id параметр в последней ссылке для перехода по конверсиям.
Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary настройки таргетинга:
- GEO – BR (Brazil)
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Объемы движения graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.
We initiated the ad campaign with a bid of $1.07, based on the provided recommended CPM price.
So, the key settings of the advertising campaign are as follows:
- Ad format – Popunder mobile
- Каналы трафика – Mainstream and Non-Mainstream High Activity
- Frequency cappings – 1 display per 24 hours
- Geo – BR (Brazil)
- CPM rate – $1.07
During the first day of running the ad, we got a total of 8 conversions. We spent $37.04 and earned $61.72.
Оптимизация
On the second day, we set up auto optimization to inactivate non-profitable traffic sources.
Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.
We configured auto optimization according to the following rules:
- If a specific source ID has more than 1,500 ad impressions
AND - generates less than 1 conversion,
then that source ID (zone) will be automatically added to the BlackList.
After setting up the auto optimization tool over the remaining 2 days, the earnings percentage from the advertising campaign significantly increased.
According to the statistics, we achieved the following:
- 25 conversions
- $65.63 spent
- $228.56 earned.
Final Results and Areas for Improvement
Over the course of the full 3 days of running the advertising campaign using the Casino offer, the following metrics were achieved:
- Total Costs (Revenue) – $102.67
- Total Earnings (Profit) – $290.28
- ROI (Return on Investment) – 182,73%
ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.
The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%
The higher this value, the more successful an advertising campaign.
As a result of launching the Casino offer in Brazil for 3 days, we completely recouped the investment in the ad campaign and earned an additional +$190 on top.
It’s important to remember that any offer can eventually burn out. Therefore, to improve results, it’s advisable to use pre-landers that warm up users for conversion on the main offer page. Also, we used creatives written in Portuguese to get more conversions because Portuguese is the official language of Brazil, spoken by the majority of the country’s inhabitants.
We recommend you to use creatives written in language that is common in a chosen country.
