In the competitive world of eCommerce, strategic advertising is paramount. HilltopAds provides the tools and technology needed to not only stay in the game but to thrive.
This guide will walk you through the essential steps for creating and managing a successful eCommerce campaign on the HilltopAds platform. Moreover, there are useful recommendations from the HilltopAds QA-department.
Key points of the case study
Предложение: Электронная коммерция
Offer source: Direct Advertiser
Traffic source: HilltopAds
Формат объявления: Popunder mobile
Период проведения рекламной кампании: 23 – 28 November
ГЕО: ID
OS: Android and iOS
Traffic Channel: Mainstream high and medium activity
Spending: $1 770,56
Conversions: 3 578
Заработок: $4 565,7
ROI: 157,87%
Settings of the ad campaign and its Optimization at HilltopAds
Прежде чем начать рекламную кампанию на HilltopAds, вам необходимо зарегистрироваться в качестве рекламодателя. Вы можете зарегистрироваться, используя эта ссылка.
Далее, чтобы создать рекламную кампанию, вам необходимо:
- Перейдите к Управление кампаниями раздел
- Нажмите на кнопку Добавить кампанию кнопка
- В разделе создания кампании выберите Popunder mobile формат рекламы
- В Каналы трафика выберите раздел Mainstream high and medium activity
Далее необходимо настроить Postback для отслеживания результатов рекламной кампании.
Подробное описание работы с Postback и доступными плейсхолдерами вы найдете в нашем руководстве.
Проще говоря, в конечный URL-адрес предложения нужно вставить параметры для передачи конверсий и идентификаторов источников. Параметром для передачи конверсий является click_id, а идентификатором источника - zone_id.
Проще говоря, в конечный URL-адрес предложения нужно вставить параметры для передачи конверсий и идентификаторов источников. Параметром для передачи конверсий является click_id, а идентификатором источника - zone_id.
В результате наши URL-адрес конечного пункта назначения должно выглядеть следующим образом:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{ctoken}} - Параметр HilltopAds для передачи конверсий.
- {{zoneid}} - Параметр HilltopAds для передачи идентификатора источника.
В общем, вы можете добавить абсолютно любой параметр из доступных, который необходим для дальнейшего анализа кампании. Однако помните, что обязательно нужно включить параметр click_id параметр в последней ссылке для перехода по конверсиям.
Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary настройки таргетинга:
- GEO – ID (Indonesia)
- OS – Android and iOS
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Объемы движения graph in the top right corner, which calculates premium, minimum, and recommended CPM rates based on the selected ad format, targeting settings and traffic channel.
We initiated the ad campaign with a bid of $1.06, based on the provided recommended CPM price.
Before launching an eCommerce advertising campaign, we set up an Auto Optimization tool. We recommend you to set up an optimization period longer than for other offers (at least 96 hours) because you will get the first confirmed conversions 3-5 days after the campaign is started. Confirmed conversions for eCommerce offers are paid and received orders. Additionally, for eCommerce offers on Indonesia, we recommend you to optimize sources based on impressions.
Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.
So, we configured auto optimization according to the following rules:
- Optimization period is 120 hours (5 days)
- If a specific source ID has more than 7 000 ad impressions
AND - generates less than 1 conversion,
then that source ID (zone) will be automatically added to the BlackList.
So, the key settings of the advertising campaign are as follows:
- Ad format – Popunder mobile
- Каналы трафика – Mainstream High and Medium Activity
- Frequency cappings – 1 display per 24 hours
- Geo – ID
- OS – Android and iOS
- CPM rate – $1.06
Final Results and Areas for Improvement
Over the course of the full 6 days of running the advertising campaign using the eCommerce Shopee offer, the following metrics were achieved:
- Total Conversions – 3 578
- Total Costs (Revenue) – $1 770,56
- Total Earnings (Profit) – $4 565,7
- ROI (Return on Investment) – 157,87%
ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.
The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%
The higher this value, the more successful an advertising campaign.
As a result of launching the eCommerce Shopee offer in Indonesia for 6 days, we completely recouped the investment in the ad campaign and earned an additional +$2 795,14 on top.
Recommendations:
To get high results we recommend you do the following:
- Create landing and pre-landing pages in Language used in the targeted country (in our case, we used Indonesian language);
- Check out if there are any special sales and add it to your pre-landing and landing pages. Please do not mention unexist sales;
- Remember, that you will get the first confirmed conversions only 3-5 days after the campaign is started. So, set up an Optimization Period at least 96 hours.
By following these steps and optimizing your campaign, you can achieve high ROI and increase the profitability of your advertising activities. HilltopAds offers a variety of tools and options to successfully launch an eCommerce campaign.
Want to run eCommerce offers and get high profit? Register with HilltopAds!
