如何通过以下设置来推广 Telegram 频道和机器人 HilltopAds：推荐的推广设置

第一步：选择合适的广告格式

移动式 Popunder

All HilltopAds managers recommend using mobile Popunder as the main format for Telegram promotion.

根据 Telegram 的设计和使用模式，Telegram 的流量主要来自移动设备。因此，您无需制作展示广告；可以直接将用户引导到您的产品。在这种情况下，您的目标 URL 将是直接链接到 Telegram（https://t.me/yourchannel 或 https://t.me/yourbot）。

我们建议从直接的 Telegram 链接开始。确保用户能够通过您计划针对的浏览器和操作系统访问您的频道或机器人。

第二步：选择竞价模式

对于 Telegram 的推广，您可以选择“ CPM 目标” CPM 和“广告”。

CPM

CPM 您只需支付流量量费用（具体计算方式为每千次展示）。为了控制性能，您可以管理出价、定位和自动优化规则。  

CPM 如果您正在测试 GEO 和受众，或者尚未设置转化跟踪，这是一个很好的起点。对于广泛的流量，请从您的 GEO 的最低价格开始。根据性能数据调整出价。

CPA 目标

If you have conversion tracking set up with Postback, you can also use CPA Goal. It allows you to optimize around your target action.

CPA Goal 如果你的目标是可以衡量的，比如获得一个新的订阅者或机器人启动，那么效果会更好。

定义“转化”的定义，并确保该活动在 HilltopAds. 中得到正确记录。您是否还没有使用任何跟踪工具？我们已经详细介绍了如何将最常用的工具连接到 HilltopAds. 查看指南（包含促销代码）！

Postback 设置指南：追踪器的指南与提示 – Hilltopads 博客

Tip: A click on a Telegram link is not the same as a completed subscription or bot start. Your tracking should tell these actions apart if you want to optimize for real user acquisition.

步骤 3. 选择 GEO 和 Telegram 流量定位

Your choice of target GEO depends on whether you are focusing on a Telegram-specific audience or running a larger-scale campaign.

方案 A：仅适用于 Telegram 的流量

对于 Telegram 的广告活动，应考虑广泛的地域范围，前提是受众群体与您的产品相匹配。 

请联系您的经理，以便获得该功能的访问权限。

方案 B：广泛的流量

For broad campaigns, start with markets where Telegram is popular and your product is in demand.

考虑以下测试区域：

——独联体国家；

——印度；

– 您的 Telegram 频道或机器人所在的其他地理区域拥有合适的受众群体。

如果您的频道面向特定语言，请专注于那些使用该语言的国家，以及那些能够与您的受众进行互动的地方。

比较这两个方法

不要将所有流量都放在一个广告活动中。设置两个独立的测试：

这种比较可以帮助您了解，Telegram相关流量的更高成本是否会导致更好的获取结果。

请阅读我们关于 TrafficStars 替代方案的文章：

2026年的TrafficStars替代方案：10个广告网络对比

第四步：技术定位

如果希望用户能在移动应用中打开您的产品，那么配置技术参数至关重要。

Devices & OS:

Start with mobile traffic and run Android and iOS versions separately.

Splitting by operating system helps you see differences in traffic costs, app-opening behavior, and conversion rates.

Later, once your first data for optimization, you can check OS versions. For a focused test, you can also target the latest two or three OS versions separately.

浏览器

There are two main approaches to browser targeting.

Focused browser targeting:

• Android: Chrome
• iOS: Safari, Chrome, Google Search App

Broad browser targeting:

• All browsers, with performance analyzed after collecting initial data

While focusing on specific browsers gives you more control at first, broader browser targeting can help you discover new converting opportunities.

语言定位

Remember to match your target language with the language of your Telegram product.

例如

If your channel or bot is multilingual, test each language separately if you can.

Proxy and WebView Traffic

There are different ways to handle Proxy and WebView traffic.

Some recommend turning off Proxy and WebView traffic for your first test. Others suggest keeping them on to see if they bring extra results.

The best way is to test Proxy and WebView traffic separately so you can compare results.

• Mobile connection
• Broadband / Wi-Fi connection

This helps you see if connection type affects Telegram opens and conversions.

Step 5. Frequency Capping

This setting limits how often a unique user sees your ads. We recommend starting with the standard 1/24 – which means 1 impression per user every 24 hours.

After you have enough data, try a frequency cap of 1/12 and compare your conversion costs.

Do not assume that showing ads more often will always bring more subscribers. Check if the extra spend leads to more completed actions.

Step 6. Define Your Testing Budget

Your recommended budget depends on how many GEOs you test, your targeting, and the size of your test. Our managers suggest the following ranges:

For example, if you test one GEO with Android and iOS in separate campaigns, split your budget between them instead of giving each the full amount.

If you test several GEOs at once, plan your total spend to cover all of them.

Remember, your test budget is for collecting enough data to judge traffic quality and acquisition costs. It does not guarantee a set number of subscribers or bot starts.

Step 7. Configure Auto-Optimization Rules

Auto-optimization helps you avoid extra spending by finding zones that do not bring results.

For Telegram promotion, use an eCPA-based rule.

Recommended Auto Rule

Condition:

• Zone spends your target CPA x2,5
• Conversions <1

Action:

• add the zone to blacklist

For example if you plan to pay $2 per bot start, you can turn off a zone after it’s spent 4-5 with no conversion. That’s your starting threshold; you’ll obviously need to adjust it based on your conversion volume and the reliability of your tracking.

Keep in mind: Not every user acts right after seeing an ad. Some users may open Telegram and subscribe later, or your conversion may be tracked with a delay. Before using strict auto-rules, make sure your evaluation window gives time for delayed conversions. Otherwise, you might turn off zones that could still bring conversions.

Step 8. Track the Right Conversions

This is a key difference between Telegram promotion and standard website campaigns.

For a Telegram channel, your desired action might be:

• A new channel subscriber
• A qualified subscriber who remains active

For a Telegram bot, you might track:

• A user starting the bot
• A completed onboarding step
• Another meaningful in-bot action

A direct Telegram link does not automatically send subscription or bot-start data to HilltopAds.

You need to set up a tracker that links a Telegram action to an ad click and forwards the conversion data back via a postback. If this is not feasible (meaning you cannot track actual subscriptions or every bot start), you will have to use a CPM model and analyze engagement and audience acquisition metrics instead. Just be sure not to count link clicks as conversions.