When promoting VPN offers, choosing a high-quality traffic source is crucial, otherwise you risk low conversions and wasted budget. In this article, we’ve compiled the best advertising networks for VPNs that provide quality traffic, a variety of ad formats, and advanced optimization tools, so you can increase your profits without unnecessary spending.
Choose HilltopAds for promoting VPN offers.
A Quick Look at the VPN Niche
Let’s look at the statistics, which show that the VPN market is expected to reach $61 billion in 2025. That’s already an impressive figure, but by 2030, it is projected to double to $124 billion. This should serve as a strong incentive for media buyers who were hesitant about this niche, and also as motivation for experienced affiliates. One thing is clear: the VPN niche is popular and will continue to become increasingly profitable year after year.
For those of you just starting out in the VPN space and exploring different tools, we’ve put together this article to take a closer look at the niche. We also highlight some of the top affiliate VPN programs that can give you a solid foundation to kickstart your work in this area.
Tips for Promotion VPN Offers
Promoting VPN offers, like any other products, has its own unique features that need to be taken into account. VPN users value privacy and security, which often makes them more tech-savvy and skeptical of intrusive advertising. Therefore, when promoting VPN offers, it’s important to consider several key factors, which we outline below:
Target Audience
When promoting VPN offers, it’s essential to understand your audience. Many users are technically savvy, seeking online privacy, or come from countries with internet restrictions or censorship. Knowing their needs and concerns allows marketers to craft relevant messaging, build trust, and increase engagement, ultimately improving the effectiveness of campaigns.
Ad Formats
As mentioned earlier, VPN users tend to react negatively to aggressive or pushy ads. Therefore, it’s best to prioritize less intrusive but engaging formats, such as Push notifications, In-Page ads, or banners with a strong call-to-action (CTA).
Targeting
By taking into account GEO, devices, operating systems, user interests and language, you can ensure your ads reach the audience truly interested in VPN services. This strategy minimizes wasted impressions, boosts engagement, and maximizes the potential for conversions.
Fraud Prevention
Low-quality traffic or bots can drastically reduce campaign performance and increase lead costs. Make sure the network has a reliable anti-fraud system in place to protect your campaigns.
Read our recent article about the Best Ad Network for Advertisers:
Why Choosing the Right Ad Network for VPN Offers Matters
Whether you’re already involved in a VPN affiliate program or just planning to get started, finding a traffic source that’s genuinely aligned with the VPN niche is absolutely critical. Competition in this space is fierce, the audience is discerning, and the quality of your traffic has a direct impact on both conversions and revenue. Picking the wrong network can easily result in overspending, underperforming campaigns, and missed opportunities to reach potential customers.
That’s why it’s important to know which ad networks provide the best conditions for VPN advertisers – networks that deliver quality traffic that actually converts, offer a variety of ad formats, and provide tools for optimization. In this article, we’ve compiled a list of some of the most reliable ad networks for VPN offers, highlighting their features and advantages. This should give you a clearer picture of which platforms can help you run more effective campaigns and make smarter decisions when scaling your efforts.
Read our latest article about the Platform Updates:
The Best Ad Networks for Promoting VPN Offers
If you’re just starting to work with VPN offers, the first question that usually comes up is: “Where should I get traffic from?” There are plenty of channels for driving converting traffic, but one of the most effective ways is to work with an ad network. In this section, we’ll take a closer look at some of the best options.
HilltopAds
HilltopAds stands out as a strong choice for promoting VPN offers due to its combination of scale, advanced targeting tools, and optimization features. The platform serves over 273 billion impressions per month and covers more than 250 GEOs, making it possible to quickly scale campaigns across the US, Europe, Asia, and Latin America. For VPN campaigns, formats like Popunder, In-Page Push, video, and Banner are particularly effective, and HilltopAds supports all of them with flexible targeting options by GEO, device, browser, interests, and keywords. One of the platform’s advantages is its built-in Proxy/WebView filters and anti-fraud tools, which help reduce low-quality traffic and save budget. Additionally, BlackList and WhiteList tools allow you to automatically exclude sources that don’t meet your criteria, rather than doing it manually—a feature that becomes especially useful when scaling VPN campaigns and striving for high conversion rates.
Start working with HilltopAds and get:
- Advanced targeting options
- Direct traffic sources
- Self-serve platform
- Fully-managed service
- Postback tracking
AdMaven
AdMaven is a user-friendly ad network that has built a solid reputation in the utilities niche, and VPN offers in particular. Operating since 2015, it now serves over 1 billion daily impressions across multiple formats. The focus is primarily on Popunder and Push ads, including 2-click Push, which tend to deliver high CTRs and are effective at attracting users interested in installing a VPN. AdMaven reaches over 200 GEOs, making it suitable for campaigns both in premium regions like the US and Europe, and in emerging markets. For advertisers, the platform offers a large mobile inventory, device and OS filters, and fast campaign setup. Its clean, straightforward interface makes running tests and A/B experiments quick and easy. Combined with flexible payment models (CPM, CPA) and responsive support, AdMaven can be a practical tool for scaling VPN offers.
Clickadu
Clickadu is another network well-suited for VPN promotion, thanks to its wide range of ad formats—Popunder, In-Page Push, Web Push, banners, and native ads. This variety allows testing multiple ways to engage users within a single platform. Clickadu covers over 240 countries and provides flexible targeting tools, making it easier to reach the right audience. Automated bidding strategies like SmartCPA and SmartCPM speed up the search for profitable CPI and help manage budgets more efficiently. Integrations with popular trackers enable detailed campaign analysis, while clear statistics and segmentation make it easier to separate high-quality traffic from less valuable sources. For affiliates, it’s a convenient environment for large-scale A/B testing, though at very high traffic volumes it may lag behind networks with more advanced anti-fraud systems.
PropellerAds
PropellerAds is widely recognized as one of the top networks for promoting VPN offers. Its main advantage lies in its large traffic volumes and premium ad formats like Popunder and Push, which are highly effective at grabbing users’ attention. The platform also supports In-Page and Native advertising, providing plenty of room for experimentation and flexibility. Campaigns can be launched in minutes, and built-in duplication and auto-optimization tools make it easier to scale successful campaigns quickly. This is particularly valuable for VPN affiliates, where faster discovery of converting combinations directly impacts profit. Case studies show that, with a strategic approach, steady growth in the VPN niche is achievable. Add to that a user-friendly interface and reliable platform performance, and PropellerAds works for both short-term tests and long-term scaling.
RichAds
RichAds is a modern self-serve network designed with performance marketers in mind, making it suitable for VPN offers. The platform emphasizes quick campaign setup: its intuitive UI, creative templates, and detailed analytics simplify testing and A/B experiments. RichAds claims 5 billion daily impressions and coverage across 220 countries, which helps scale profitable campaigns quickly. Real-time reporting and traffic segmentation tools make it easier to optimize CPI and CPL, crucial in the VPN vertical where acquisition costs and conversions are key metrics.
Adsterra
For those looking to launch a VPN campaign quickly and monitor results, Adsterra is a solid choice. Its main strength is traffic control: you can filter by GEO, device, and browser, and use whitelist/blacklist options to focus on quality sources. The network offers flexible formats—Popunder, Web Push, banners, and Native—each with features designed to capture attention. For affiliates, this allows experimentation without major risks, rapid testing of new creatives, and identification of profitable combinations. The interface is simple and clear, and reports provide a real-time picture of campaign performance. Adsterra feels like a dependable partner for scaling VPN offers while maintaining control.
EvaDav
EvaDav serves over 1.5 billion impressions daily worldwide without overwhelming users with chaotic traffic. Users in 250 countries see your Push notifications, Popunder, In-Page, or Native ads at moments when they are most receptive. Unlike many platforms, the reporting is genuinely useful for understanding where traffic converts and where it doesn’t, so you spend only on sources that work. Flexible targeting makes testing ideas almost a creative process, and the platform’s interface and fast moderation allow campaigns to go live in just a few minutes.
Conclusion
When working with VPN offers, it’s important to choose a network that allows you to test different approaches effectively and gather reliable data on campaign performance. Among the available options, HilltopAds is often considered a practical choice due to its wide reach, proven formats like Popunder and Push, and built-in tools for analysis and campaign optimization. We recommend checking out real case studies on promoting VPN offers using the HilltopAds advertising network:
Other networks can also be valuable for testing ideas and expanding your audience. The right platform depends largely on your goals: some networks are better suited for quickly testing creatives, while others are more convenient for gradually scaling campaigns. In general, when making a decision, it’s wise to focus on traffic quality, the formats available, and the analytics tools provided, so you can work with data and gradually identify the strategies that deliver the best results for promoting VPN offers.