Introduction: About the Industry and Our Guest
An iGaming industry, which includes Betting, Gaming, Lottery, is something everyone speaks about, but surely not everyone leverages to his maximum potential.
What do we know about this vertical? (except that its volume has reached $90 billion in 2024 according to words of Vasilii Gamov, the CEO of Peaky Ads). Here are a few facts:
- The global online gambling and betting industry amounts to 85.62 billion U.S. dollars in 2023. This has been forecast to rise to 133.59 billion U.S. dollars by 2029 (report by Statista)
- In 2024, Brazil completed the establishment of its sports betting regulation system. And became the leader in LatinAm iGaming industry. Similarly, Peru and other LatAm countries are aiming for legalisation of iGaming business market. More and more tier1 counties (e.g. Germany, where about 10% of adults are claiming that they bet on sport every month, or USA with iGaming allowed in 7 states), make iGaming to move to WhiteHat business.
- The 2025 is even more exciting for iGaming, as it awaits lots of updates, that will boost user experience with online casinos and betting platforms through the even more personalized offers by using ai, developing new engaging games and securing the payments with blockchain and cryptocurrency.
As you can see, iGaming is worth doing. So, why don’t do it well? Read the full article, where we collected all major insights about the industry: what’s going on in iGaming right now, what will happen with iGaming platforms in the future, and what you can do now to maximize your ad profits.
Please, welcome Roman, Business Development Manager at HilltopAds and Vasilii Gamov, the CEO of Peaky Ads.
PeakyAds is a digital full-cycle marketing agency specializing in industries such as iGaming, FinTech, e-commerce, and others. The company covers any needs you may have: from consulting and copywriting to SEO and Sales. The PeakyAds team has expertise and knowledge in any industry that they are ready to share with you.
The Evolution of iGaming over the years and its current trajectory
When it’s all started and what results we’ve achieved so far?
The iGaming industry appeared in the mid-’90s in Antigua and Barbados, and since then, it has grown rapidly. Predictions about the volume of the industry are about $90 billion this year (2024), and I believe it will double or even triple in the coming years. – Vasilii Gamov (2:27)
How do legal regulations impact the popularity of iGaming?
Even five years ago, there were fewer regulations, and more black/gray hat technologies were used. Now, with more regulations, the industry is becoming more white hat, attracting more affiliates and marketers, as well as big companies willing to open their doors to advertise iGaming products.
A lot of countries are starting to control the industry, which means it’s becoming a white-hat industry for affiliates and marketers. Regulations are making it mainstream, and more people are getting involved. – Vasilii Gamov (3:17)
Popunder Traffic in iGaming: Pros&Cons
What are the advantages of Popunder traffic for iGaming offers?
Popunder traffic allows you to publish ads almost instantly in huge volumes without the strict regulations of Google or Facebook. It’s perfect for iGaming because it delivers millions of impressions worldwide, even in highly competitive GEOs like Indonesia or Vietnam. – Roman (7:26)
Popunder ad is a promising format because it’s getting bigger volumes of impressions regularly. It’s easy for newbies to enter the market and for professionals to scale. – Vasilii Gamov (9:30)
What are the challenges of popunder traffic for iGaming marketing?
The main challenge is optimizing landing pages for speed and simplicity. Landing pages should load in under 1 second and be less than 200 kilobytes. Split testing and using dynamic tokens can significantly improve performance. (16:32)
Bot traffic is a challenge in popunder. Using anti-fraud filters and JavaScript scripts like countdown timers or social notifications can help improve traffic quality. – Vasilii Gamov (18:41)
What are the key elements of a successful landing page for popunder traffic?
Landing pages should be simple, with one main picture and short sentences. Create urgency, like a bonus that’s only available for the next day. The landing page should load in under 1 second and be less than 200 kilobytes in size. (15:41)
Use dynamic tokens to personalize the landing page, mentioning the user’s city, device, or browser. Adding scripts like countdown timers or anti-fraud filters can also improve performance. – Vasilii Gamov (17:44)
What are the benefits of using whitelists in popunder campaigns?
Using whitelists is a good idea because HilltopAds has already tested a lot of traffic worldwide. We can provide recommendations on where to start, so you don’t have to test all the traffic yourself. – Vasilii Gamov (20:04)
HilltopAds ad network tech team and intelligent algorithms maintain high level of traffic by ensuring that it is clean of bots and other forms of fraud that can cause unnecessary spend and decrease conversions.
What are the hottest GEOs for iGaming ads right now?
I see great potential in Latin America, Asia, and Africa. Africa, in particular, is a stunning GEO with growing internet coverage, mobile device spread, and a population that loves betting. (11:59)
Indonesia, Brazil, and the Nordics are also hot GEOs. The Nordics, for example, have a smaller population but a highly active audience willing to play right away. (9:51, 13:42)
You should always check the regulations in your target market. Some GEOs are gray hat—not prohibited but not allowed—while others are strictly prohibited. Always think long-term and take care of responsible gambling practices. – Vasilii Gamov (11:16)
What is the future of iGaming?
How affiliates will be able to ensure security and responsible gambling while using advanced technologies and AI tools?
A new trend is Blockchain and cryptocurrency casinos that offer transparency and security. The market is growing, the regulations around crypto evolve. (29:10)
AI tools help to address gambling addiction. A wide range of brands are already implementing systems to detect addiction patterns of their users and recommend players to take a break. – Vasilii Gamov (24:59)
How is mobile traffic shaping the future of iGaming?
Mobile traffic will dominate, with 80-90% of users accessing iGaming via mobile devices. AI will revolutionize player experience by analyzing behavior and offering personalized gaming options. Blockchain and cryptocurrency casinos are also becoming a significant trend. – Vasilii Gamov (23:44)
Other Questions
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