MultiTag Video Slider: A new ad format for increasing publishers revenue.
In the fast-paced world of digital publishing, maximizing revenue while maintaining user experience is a top priority. One tool that helps publishers achieve this balance is the HilltopAds MultiTag Video Slider, an innovative ad format designed to increase engagement and boost earnings. In this blog post, we’ll explore what the MultiTag Video Slider is, how it works, and why publishers should consider integrating it into their monetization strategies.
What is the HilltopAds MultiTag Video Slider?
The MultiTag Video Slider is an advanced ad format developed by HilltopAds that allows publishers to display video and a Popunder ad format in a dynamic and non-intrusive way. This Video Slider pops up at the bottom right corner of the screen, showcasing a video advertisement without interrupting the user’s browsing experience while Popunder opens in a new tab with a delay of 1 minute.
However, what sets this ad unit apart is its MultiTag functionality—it allows publishers to run multiple ad formats within the same ad code, thus improving fill rates and increasing CPMs (cost per thousand impressions). This flexibility ensures that publishers can monetize website more efficiently, leading to higher revenue potential.
Key Features of the HilltopAds MultiTag Video Slider
Here are some of the key features that make the MultiTag Video Slider a must-have for publishers:
- High Viewability
Since the ad unit appears in a fixed position on the screen, it has high viewability rates, meaning users are almost guaranteed to see it. Higher viewability leads to better engagement metrics, such as completion rates and click-through rates (CTR), which in turn increases advertiser demand. - Multiple Ads in One Code
The MultiTag feature allows multiple ad formats such as Popunder and Video Slider to be served in the same code. As one ad finishes, another will be opened in a new tab without reloading the page. This increases the chances of monetizing the same page view multiple ads, leading to higher ad revenue per session. - Non-Intrusive Design
Unlike full-page pop-ups or long video ads, the MultiTag Video Slider remains discreet, appearing at the bottom right corner of the screen. Users can interact with your content freely while the ad plays in the background, minimizing disruption. This leads to better user retention while still serving ads effectively. - Advanced Targeting Capabilities
HilltopAds is known for its robust targeting options for publishers. With the MultiTag Video Slider, publishers can target users based on various criteria, including geography, device type, and browsers. This makes the ads more relevant to your audience, increasing the chances of engagement and conversion. - Mobile Optimization
The MultiTag Video Slider is fully optimized for mobile devices. Given that more than half of global internet traffic comes from mobile devices, having a mobile-friendly ad format is crucial for any publisher. The MultiTag adapts seamlessly to different screen sizes, ensuring a smooth user experience regardless of device type.
How to monetize your website with MultiTag Video Slider?
To work with MultiTag Video Slider you need to do the following:
- Register with HilltopAds or log into your account for publishers;
- Navigate to the Manage Site & Zones section;
- Click the Add Zone button nearest the verified website;
- Select the MultiTag Video Slider ad zone;
- Copy an ad code and place it to a code of your website before the </body> tag.
To learn more about MultiTag Video Slider, check out our "How to" guide in the HilltopAds Help center for publishers:
Conclusion
The HilltopAds MultiTag Video Slider is a powerful tool for publishers looking to increase their ad revenue without sacrificing user experience. With its non-intrusive design, high viewability rates, and multitag functionality, it stands out as an excellent choice for websites of all sizes. If you’re a publisher seeking to earn money from website monetization with ads, this is one format you definitely need to consider.
By integrating the HilltopAds MultiTag Video Slider, you can unlock new revenue opportunities, improve audience engagement, and ensure a seamless experience for your users—all while keeping your monetization efforts efficient and effective.