Promoting iGaming offers is becoming increasingly competitive, and many advertisers end up wasting budgets on ineffective traffic. In this article, we will explain how to choose the best iGaming ad networks that provide high-quality traffic, maximize ROI, and ensure stable revenue growth.
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iGaming Ad Networks
It’s no secret that the iGaming market is growing at an incredible pace every year. Statistics show that by 2025, the online gambling market will reach $91 billion, and over the next five years, this volume is expected to grow by nearly 11% annually. This means that working in the iGaming sector is more profitable now than ever before.
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When promoting iGaming offers, you will inevitably face the need for additional traffic sources. A wide range of channels will be available, but they usually become quickly saturated with competitors chasing the ever-growing audience. The most effective solution is typically iGaming ad networks. They offer flexible targeting, a variety of ad formats, and high-quality traffic. By choosing the right network, media buyers can scale campaigns and maximize ROI.
Check out our recent study on how ad frequency impacts conversions:
Criteria for Choosing iGaming Ad Networks
Before you start working with an ad network, you need to evaluate it based on several key criteria:
Targeting Tools
Check what targeting options the ad network offers before launching campaigns. These can include standard tools like GEO, OS, language, and demographics, as well as more advanced options. For example, some networks let you target not just a country but a specific city, keywords and interests, mobile operators, and many other detailed settings. The broader and more precise the targeting options available, the higher your chances of running successful campaigns and maximizing ROI.
Traffic Quality
This is another crucial factor you should never overlook. You don’t want to pay for traffic that doesn’t convert or is mostly bots, right? When choosing an ad network, pay attention to whether it uses anti-fraud systems and what tools it provides for filtering out low-converting sources.
Available Formats
Before you launch a campaign, you can’t know for sure which ad format will perform best. That’s why it’s so important to test different formats instead of waiting for an underperforming creative to magically start converting. The more diverse the formats an ad network supports, the easier it is to find the perfect fit for your campaigns—one that will perform effectively and maximize your profits.
Payment Options
It’s important to know in advance how account funding works – what the minimum deposit is, which payment methods are accepted, and which are not.
Personal Support
Imagine this: you’ve registered with an ad network, made a deposit, and started setting up a campaign. Suddenly, you run into a platform issue or need more information, so you reach out to support. But there’s a catch—the network doesn’t have account managers, only a help center. This isn’t uncommon (for example, Google AdSense works this way), but it can turn into a real problem if you can’t find an answer in the documentation. That’s why it’s best to choose networks that offer personal support, where you can quickly get answers and solutions.
GEO Coverage
By 2025, most ad networks cover all GEOs, from Tier-1 to Tier-3. Still, you should double-check that the network you choose supports the specific region or country you’re targeting, and that it actually delivers conversions there. You can find this out from case studies published by the ad network itself or by asking on forums where affiliates share their experience with that network and GEO.
Tracker Integration
In iGaming, the key success metric is player conversions—how many users register and make deposits. Integration between the ad network and your tracker lets you follow each user’s journey, attribute conversions, and clearly see which campaigns are actually profitable. This is essential for budget optimization: you can shift bids to your most effective campaigns and boost ROI. Trackers also monitor in-app or on-site actions, such as deposits, giving you the ability to scale campaigns and automatically optimize them around key performance metrics.
Promote your iGaming offers with HilltopAds and make the most of
- Advanced targeting options
- Automatic optimization tools
- Direct traffic sources
- Self-serve platform
- Fully-managed service
- Postback tracking
The Best iGaming Ad Networks in 2025
HilltopAds
HilltopAds is an international advertising network operating across different verticals, including iGaming. With over 273+ billion impressions per month and coverage in more than 250 countries, it provides advertisers with access to high-quality traffic, diverse ad formats, and powerful targeting tools. The platform offers both self-service campaign management and fully automated services, ensuring flexibility and support at every stage of the advertising process. In addition, HilltopAds gives iGaming advertisers advanced tools to work with traffic efficiently, offering high ad quality, a variety of formats, and flexible payment options. With HilltopAds, you can maximize the return on your campaigns and effectively monetize traffic.
Available formats: Popunder, In-Page Push, Video VAST, Banner
Targeting options: GEO, OS & browsers, devices, language, providers, keywords & interests
Minimum deposit: $100
GEO: 250+ countries
Roman
Business Development Manager HilltopAds
In my opinion, HilltopAds is one of the best sources of popunder traffic on the market. iGaming media buying teams that know how to work with this format stay with us for years and consistently make a profit. Each of our managers has enough expertise to launch an iGaming project from scratch – and that collective experience strengthens the entire network. I believe it’s crucial, even for seasoned buyers, to receive full support from a personal manager from day one.
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PropellerAds
PropellerAds is a major advertising network that offers a wide range of formats for promoting iGaming offers, including push notifications, popunder, banners, and video. The network covers 195+ countries, enabling advertisers to target audiences by GEO, devices, interests, and user behavior. With powerful optimization and analytics tools, advertisers can quickly test campaigns, identify the most converting segments, and scale successful approaches. PropellerAds is well-suited for media buyers looking to promote iGaming offers with solid returns and a stable ROI.
Available formats: Popunder, In-Page Push, Interstitial, and more
Targeting options: OS, devices, demographics & interests
Minimum deposit: $100
GEO: 195+
AdCash
AdCash is an ad network that provides iGaming advertisers with access to quality traffic and a variety of ad formats. With over 200 million unique users from 195+ countries daily, it ensures strong visibility and conversions. A distinctive feature of the network is that the AdCash team regularly publishes articles about interesting events in the world of iGaming and sports, so advertisers can always stay updated on industry news.
Available formats: Banner, Popunder, In-Page Push, Video VAST
Targeting options: GEO, OS, language, keywords, user activity
Minimum deposit: $100
GEO: 195+
RichAds
RichAds is a true tool for skillfully managing iGaming traffic. With billions of daily impressions and global reach across 220+ countries, it provides access to audiences ready to convert. The platform stands out with its intuitive interface, flexible payment models, and advanced anti-fraud system, allowing advertisers to experiment with different ad formats. RichAds is ideal for testing new offers, running quick campaigns, and attracting high-quality traffic, striking the right balance between simplicity and effectiveness.
Available formats: Push, Pop, Direct Click, Calendar ads
Targeting options: GEO, devices, OS, gender & age, languages
Minimum deposit: $100
GEO: 220+
MyLead
MyLead is a multi-vertical affiliate network offering over 5,000 offers across various industries, including iGaming. Since its founding in 2014, MyLead has built a reputation as a reliable partner for affiliates, offering a variety of payout models, including CPL, CPA, CPS, PPI, SMS, IVR, and SMS chat. The platform operates in more than 240 countries and provides effective promotion tools such as content lockers, smartlinks, and API integration.
Available formats: Popunder, CPA Locker, In-Page Push, Smartlinks
Targeting options: GEO, devices, user activity, OS
Minimum deposit: $100
GEO: 240+
AdMaven
AdMaven is an advertising network for those who want every click to deliver results. It offers media buyers and iGaming advertisers access to high-converting traffic. The platform features an intuitive interface, a powerful anti-fraud system, and plenty of room for testing and experimentation to find the most profitable campaigns. AdMaven turns data into real conversions, while its diverse targeting tools help precisely reach audiences by GEO, devices, and interests.
Available formats: Pop, Push, In-Page Push, Interstitial, Content Locker
Targeting options: Demographics, keywords & interests, language, GEO, OS
Minimum deposit: $100
GEO: 200+
ROIads
ROIads is a modern ad network focused on the iGaming vertical. The platform uses artificial intelligence technologies to optimize bids and manage campaigns, helping advertisers maximize profits. Among its key advantages are exclusive traffic sources, automated CPA strategies, and a powerful anti-fraud system.
Available formats: Pop, Push
Targeting options: GEO, devices, OS, providers, time of day, and more
Minimum deposit: $250
GEO: 150+
Adsterra
Adsterra is a fast-growing ad network known for its large-scale reach and reliable ecosystem for iGaming advertisers. The platform partners with thousands of publishers worldwide, delivering billions of impressions monthly and ensuring a stable flow of high-quality traffic. With transparent analytics and advanced reporting tools, advertisers can easily evaluate campaign performance and make ROI-driven decisions. Adsterra combines global reach with flexible campaign management, making media buying and promotion as efficient and convenient as possible.
Available formats: Popunder, Social Bar, In-Page Push, Interstitial, Banner, Native, Smartlink
Targeting options: GEO, devices, OS, browsers, time of day, IP addresses
Minimum deposit: $100
GEO: 248
PopCash
PopCash is a popular ad network that attracts millions of users daily. Its collaboration with a large number of publishers worldwide provides stable traffic and opportunities to scale campaigns. Advertisers highlight the platform’s ease of use and fast integration, though some point out that limited targeting flexibility can be a drawback for more demanding marketers.
Available formats: Popunder
Targeting options: GEO, devices, browsers, language, providers
Minimum deposit: $5
GEO: 200+
EvaDav
EvaDav is a premium ad network specializing in the iGaming vertical. With over 50,000 verified publishers and 20,000 active advertisers, it ensures stable, high-quality traffic. The platform generates more than 2 billion daily impressions, offering advertisers a wide selection of formats and flexible payment conditions. Real-time tracking and 24/7 support make EvaDav a reliable partner for affiliates and advertisers in the gambling niche.
Available formats: Push, Popunder, In-Page, Native
Targeting options: GEO, devices, OS, browsers, languages
Minimum deposit: $100
GEO: 250+
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Tips for Successful Work with iGaming Traffic
Relevant Creatives
In any vertical, it’s important to use ads that instantly give the user all the necessary information to understand, capture their interest right away, and encourage them to take action. In the iGaming vertical, this is especially important, so properly chosen formats and creatives directly influence the success of your campaign. Which creatives work best in the iGaming vertical we demonstrated clearly with the example of betting offers in this article:
Localization
In iGaming, localization plays a decisive role because gambling is directly tied to user trust and engagement. For example, a player from Brazil is more likely to register in a betting app if they see an interface in Portuguese, payments in reals, and promotions linked to local football events. Without localization, conversion rates drop: users don’t feel that the product is made for them. Adapting language, currency, popular events, and even creatives to the region can significantly increase trust, conversions, and user retention.
Testing
Launching campaigns without continuous testing almost always leads to budget losses. The iGaming market is dynamic: different GEOs, offers, and traffic sources produce completely different results. What brings conversions today may stop working tomorrow. That’s why it’s important to test hypotheses, try different offers, landings, and ad formats. For example, in one country players respond better to a welcome bonus, while in another — to cashback. Systematic testing helps find winning combinations and scale them for maximum ROI.
Optimization
Launching a campaign is only the beginning; real results come with optimization. Imagine you’re driving traffic to a casino offer, you see registrations, but deposits only come from certain devices and at specific times of the day. Without optimization, most of the budget will be wasted. By filtering GEOs, devices, times, and sources, you can cut off unprofitable traffic and strengthen the segments where players actually deposit money. Optimization turns the chaos of clicks into a stable flow of profit.
Tracker Integration
In iGaming, real money doesn’t come from clicks but from players’ deposits and bets. Integrating an ad network with a tracker allows you to follow the entire user journey—from the first banner to repeated deposits and casino activity. Without a tracker, it’s hard to evaluate ROI, conversions, and offer performance. With it, you can optimize traffic, automate campaigns, scale profitable GEOs and sources, and turn random clicks into a steady stream of gambling traffic that generates maximum revenue.
Common Mistakes of Beginners
Working with iGaming ad networks may seem simple: launch a campaign, drive traffic, and wait for conversions. But in practice, beginners face many traps, and mistakes can cost entire budgets.
Using Only One Format
Banners, popunders, push notifications, in-page ads—each format performs differently depending on the GEO and audience. Beginners often put their entire budget into a single format, and the result turns out disastrously low. Experimenting with creatives and formats is the key to a successful campaign.
Ignoring Anti-Fraud
iGaming traffic is expensive, and fraudsters know how to generate fake clicks and registrations. Without filters and fraud protection, you risk losing a huge part of your budget while only getting the illusion of activity instead of real deposits.
Focusing Only on Desktop
Mobile traffic has long accounted for 70–80% of the entire iGaming flow. Ignoring smartphones and tablets means losing a massive segment of the audience, especially in betting and slots, where users often play on the go.
No Tracker
Many beginners think it’s enough to see clicks and registrations, but without a tracker it’s impossible to know which traffic source actually brings money and which one just “eats” the budget. A tracker makes it possible to follow the user journey, measure conversions, and optimize campaigns according to real KPIs. Without it, you are working blindly.
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Conclusion
To sum up, success in iGaming advertising doesn’t come down to simply launching campaigns and spending budgets. The key is a systematic approach: testing formats, proper optimization, attention to localization and the mobile audience, and most importantly—using trackers to clearly understand which sources actually deliver conversions.
Beginners often stumble at the start: they use only one format, ignore anti-fraud, or overlook mobile traffic. These mistakes drain budgets faster than you can measure effectiveness.
Elm
HIlltopAds bizdev
HilltopAds offers direct traffic sources – real websites with stable volume, advanced targeting options, and full control over your spending. You can enable auto-optimization based on two key conversions (registration and first deposit, or their variations). Account managers can handle all the setup for the advertiser. It’s an excellent format – Popunder ads deliver a large audience and pay off in the long run, as the traffic becomes almost cost-free thanks to consistent rebills and returning users.
Market leaders like HilltopAds provide media buyers with tools to control and scale campaigns. With their help, you can turn the chaos of clicks into a stream of profitable traffic, find winning combinations of creatives and offers, and constantly increase ROI. In iGaming, it’s not just about driving traffic—it’s about understanding user behavior and managing it so that every click works toward results.