Choosing the wrong gambling affiliate program can waste time, drain budgets, and damage trust with players. That’s why this guide to the best gambling affiliate programs in 2025 focuses only on programs that offer consistent payouts, flexible models, and proven track records. Inside, we’ll break down the top choices, their conditions, and the strategies affiliates need for long-term success.
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What is gambling affiliate programs?
Gambling affiliate programs are partnerships between online casinos, sportsbooks, and affiliates who bring in new players. The concept is simple: operators get new customers, and affiliates earn a share of their activity.
The online gambling market is growing rapidly. By the end of 2025, it is expected to reach around $91 billion, with projections showing it could hit $153 billion by 2030. Some regions, like Latin America and Asia, are seeing particularly fast growth due to wider internet access and growing trust in regulated platforms. For affiliates, this means there is a steady demand for gambling services, creating consistent opportunities for those who know how to drive quality traffic.
With such market expansion, joining the right affiliate program can become a reliable source of income. But not all programs are created equal—some focus on high commissions, others on generous bonuses or practical tools for managing traffic. Below is a selection of 13 top gambling affiliate programs that combine profitability, trustworthiness, and ease of use for affiliates.
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Top 12 Gambling Affiliate Programs
In this section, we’ll take a closer look at some of the most popular gambling affiliate programs, highlighting their key features, strengths, drawbacks, and other important details.
PIN-UP Partners
PIN-UP Partners is an iGaming affiliate program built around Pin-Up Casino and Pin-Up Bet. Affiliates can earn through CPA, Revenue Share, or hybrid models, with payouts made twice a month. The program gives affiliates all the tools they need to succeed: ready-to-use banners, optimized landing pages, and real-time analytics to track every campaign. Each partner also has a dedicated account manager to provide hands-on guidance and advice. The platform works with affiliates from various countries, including Brazil, Mexico, and India, but it is not available in the USA, certain EU countries, or the UK. For media buyers, PIN-UP Partners is an attractive and reliable choice thanks to its straightforward commission system, practical support for running campaigns, and timely payouts.
- CPA: $25–$50 per new depositing player
- Revenue Share: up to 40% of net revenue
- Sub-affiliate commission: 3%
- Minimum payout: $50
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Royal Partners
Royal Partners is a premium affiliate program offering partners access to 12 licensed in-house brands, including SOL, LEGZO, STARDA, and JET, all known for high conversion rates and well-designed player retention systems. Payments are processed weekly or monthly through various methods, including BTC, USDT, Skrill, bank transfers, and more. Affiliates have access to dedicated marketing resources, up-to-date analytics, and a personal account manager. Additionally, the program accepts traffic from over 20 countries, covering Tier-1, Tier-2, and Tier-3 regions.
- Revenue Share: up to 60-70%
- CPA: up to €700 for Tier-1 and up to $90 for CIS
- Minimum payout: $20
Bet365 Partners
Bet365 Partners is the affiliate program of one of the world’s most recognizable gambling operators. The program covers multiple verticals—sports betting, casino, poker, live dealer games, and bingo. While its revenue share model is fixed, affiliates benefit from strong conversion rates and player retention, making it a consistently profitable choice. Partners enjoy extra benefits through dedicated account managers, comprehensive analytics dashboards, and a wide range of marketing tools, including geo-targeted banners and custom creatives. Bet365 Partners accepts traffic from various regions, though some channels—like SMS, WhatsApp, and Telegram—are restricted. With a strong global brand, a trusted reputation among players, a transparent commission structure, fast payouts, and reliable support, the program is especially appealing to experienced affiliates and content creators who focus on high-quality audiences.
- Revenue Share: fixed 30%
- Minimum payout: $50
V.Partners
V.Partners is both an affiliate program and a direct advertiser, working with well-known brands like Vulkan Vegas, ICE Casino, Verde Casino, Vulkan Bet, and Hit’N’Spin—all licensed under Curacao. The portfolio includes more than 4,000 games, and partners can choose from CPA, RevShare with lifetime commissions, hybrid models, and even sub-affiliate options. Payments are processed weekly through Skrill, Qiwi, cryptocurrencies, and other channels. The program covers over 30 countries, mainly across Europe. Its key advantages include lifetime cookies, real-time reporting, and responsive account managers. However, affiliates should be aware of the negative carryover policy, less global brand recognition compared to Tier-1 operators, and a relatively high minimum withdrawal threshold of €100.
- CPA: from €350
- RevShare: up to 55%
- Hybrid: up to 40% + €250
- Minimum payout: €100
Melbet Partners
Melbet Partners, launched in 2012, represents the sportsbook and casino brand Melbet under a Curacao license. Affiliates can work with a variety of monetization models—CPA, RevShare, Hybrid, CPL, and CPI—giving flexibility to different traffic strategies. Payments are processed twice a week via bank cards, e-wallets, or cryptocurrencies. The program accepts traffic from more than 40 countries, including India, Brazil, and Turkey, though it is restricted in the US, UK, and some EU regions. Affiliates benefit from real-time statistics, a wide range of promotional tools, and personal account managers. A major advantage is lifetime RevShare, ensuring partners continue to earn from active players for the long term.
- RevShare: up to 40%
- Minimum payout: $200
StarCrown Partners
StarCrown Partners has built a reputation for reliability and flexibility, offering affiliates a choice between CPA, RevShare, and Hybrid models, with rates tailored to traffic quality. The program reports an average registration-to-deposit ratio of 1:4, showing strong conversion performance. Payouts are issued monthly via cryptocurrency, bank transfer, or e-wallets, and affiliates can promote across more than 12 countries including Australia, Canada, Germany, and Switzerland. High-quality creatives, real-time reporting, and personal support are standard. One of its standout features is the absence of a hold period, allowing for faster payouts and predictable earnings.
- CPA: unlimited
- RevShare: up to 66%
- Minimum payout: €50
Ace Partners
The Ace Partners affiliate program launched in 2023 and quickly began attracting the attention of media buyers. The platform features over 2,000 campaigns, including 20 exclusive products with local licenses. Tracking relies on 30-day cookies to provide accurate conversion data. Affiliates also get access to a full set of tools, including mobile apps (PWA, Android, iOS), BINs, ad accounts, and domains. Payouts are made on request, making the program accessible to both newcomers and experienced partners. Reviews highlight reliable payments, responsive support, and a professional setup. Thanks to its expanding reputation and diverse campaign offerings, Ace Partners is fast becoming a top choice for affiliates aiming to maximize their earnings.
- CPA: unlimited
- RevShare: up to 60%
- Minimum payout: $10
CPACash
CPACash gives affiliates access to over 400 high-converting offers across gambling, betting, dating, and other verticals. CPACash operates in over 60 countries, including major markets in Latin America and Europe, and maintains an approval rate between 92% and 97%. The platform accommodates a variety of traffic types—popunders, push notifications, banners, and apps—while providing advanced optimization tools like Smartlink, Ad Rotator, and a Telegram bot for managing creatives and performance metrics. Affiliates are supported by a dedicated account manager who assists with tracking, content, and domain management. The program also includes a referral system and rewards for bringing in new leads. With its flexible terms, quick payouts, and broad selection of offers, CPACash is well-suited for both beginners and experienced affiliates looking for steady, long-term income.
- Minimum payout: $50
- Referral commission: 4%
SharkLink
SharkLink is an expanding affiliate program specializing in gambling and betting, featuring more than 1,500 offers and a variety of partnership models. Affiliates can select from CPA, CPL, RevShare, or hybrid arrangements, making it easy to adapt strategies to different types of traffic. The platform accepts all traffic sources and offers comprehensive tools for tracking and managing campaigns. Many affiliates highlight the attentive support and tailored guidance from account managers, making SharkLink a dependable option for those looking to build successful affiliate partnerships.
- Minimum payout: €50
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888STARZ Partners
888STARZ Partners offers affiliates a full set of resources, including mobile apps for iOS and Android, ready-made landing pages, banners, video creatives, and postback integration. Dedicated account managers assist with campaign optimization for all traffic types. Payments are made weekly or monthly, and the program operates under a Curacao license across more than 100 countries, ensuring both security and reliability. With flexible partnership models, competitive rates, and professional support, 888STARZ Partners is a solid choice for affiliates aiming for consistent, long-term success.
- RevShare: up to 50%
- CPA: up to $200
- Minimum payout: $100 (outside Africa & Asia), $30 (Africa & Asia)
TraffKnights
TraffKnights stands out for unlimited buying volumes and bid flexibility, allowing affiliates to tailor strategies across SEO, PPC, Email, ASO, and In-App traffic. The program offers proprietary mobile apps designed in-house for high conversion and reliability. It supports multiple GEOs and provides personalized partnership terms, including welcome bonus setup and detailed player statistics.
- CPA: up to €600
- RevShare: from 35%
- Minimum payout: €100
1win Partners
1win Partners is a powerful tool for monetizing online gambling and betting traffic. The program supports traffic from SEO, PPC, ASO, TikTok, and Facebook, covering over 50 countries, including India, Brazil, Turkey, and Africa. Payments are made weekly or on request, starting from $100 or 10 qualified players, via crypto and bank transfers. Affiliates receive 24/7 personal support through Telegram and email, plus detailed statistics on each player.
- RevShare: up to 60%
- CPA: up to $200
- Minimum payout: $100
How to Choose the Best Gambling Affiliate Program?
The gambling industry is packed with hundreds of affiliate programs, and at first it can feel like being dropped into an unfamiliar city without a map. The trick is to focus on a few key factors that separate a reliable long-term partnership from a short-term gamble.
Payment structure
Before signing up, check how the program pays out. CPA deals give you quick, one-off payments for every new depositor, while RevShare rewards you with a share of player revenue for as long as they stay active. Hybrid models combine the best of both. The right fit depends on your traffic sources and business goals.
Offer variety
The broader the portfolio, the easier it is to tailor campaigns to your audience. Look for options spanning casinos, sportsbooks, and live dealers, and pay special attention to exclusive offers—they often convert better thanks to lower competition.
Licensing and reputation
Brands regulated by Curacao, MGA, or the UKGC tend to be more trustworthy, both when it comes to player confidence and affiliate payouts. This greatly reduces the risk of unpleasant surprises later on.
Payout conditions
Low minimum thresholds, frequent payments, and multiple withdrawal options (bank transfer, e-wallets, crypto) make a program much more convenient to work with.
Support and resources
Real-time reporting, responsive account managers, and localized creatives can save you time and significantly improve campaign performance.
Choosing the right affiliate network isn’t about jumping at the first offer you see—it’s about finding a partner that aligns with your goals, supports your growth, and pays fairly for the value you bring.
The Best Traffic Source for Gambling Affiliate Programs
Choosing the right affiliate program is only the first step toward building a profitable business in the gambling niche. It’s just as important to find high-quality traffic sources that bring in a truly engaged audience—people ready to spend money and generate hefty commissions for you.
One of these sources is HilltopAds — the best traffic source for gambling offers. You’ll get access to 273+ billion ad impressions, premium direct traffic sources, whitelists for gambling offers, personalized support, AI-optimization tools, and much more. Check out our other real-world case studies on how to promote gambling offers with HilltopAds and maximize your ROI.
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Tips for success on the Gambling Affiliate Program
To reach their full potential and achieve stable income, affiliates need to keep a few key points in mind:
Compliance with regulations
Gambling is a heavily regulated industry, and ignoring the rules can cost you more than just revenue. Make sure the offers you promote are licensed in the regions where you run campaigns. Avoid misleading claims and always disclose affiliate relationships where required. Following the rules not only keeps your campaigns safe from shutdowns but also builds trust with your audience.
Know your audience
Success comes from understanding the players you are targeting. Study the audience for each offer: what games they prefer, how they consume content, and which devices they use. The deeper your insight, the easier it is to create content and campaigns that truly engage them.
Precise targeting
Campaign performance depends on accurate targeting. Use geo-targeting to focus on countries where gambling is legal and popular. Segment your audience by age, interests, and behavior, and customize creatives for each group. Personalized campaigns increase engagement, boost conversions, and make your traffic more valuable to operators.
Test and optimize
The gambling market moves fast, and strategies that work today may fail tomorrow. Constant testing is essential: experiment with ad formats, landing pages, and calls-to-action. Analyze results, identify your most profitable campaigns, and scale them. Regular optimization keeps your campaigns efficient and competitive.
In short, following regulations, understanding your audience, targeting precisely, and optimizing continuously are the foundations of success. Combine these practices with a reliable affiliate program that offers quality offers and fair payouts, and long-term results will follow. In gambling affiliate marketing, strategy and consistency matter far more than luck.
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Conclusion
Gambling affiliate marketing has huge potential, but success requires more than just joining a network. Choosing the right program is just the start—understanding your audience, targeting effectively, and tailoring campaigns are key.
Compliance is crucial: promoting licensed offers and following local laws protects your business and reputation. At the same time, testing and optimizing campaigns ensures consistent performance and higher conversions.
Affiliates who combine strategy, planning, and adaptability achieve the best results. By focusing on reliable networks, clear targeting, and continuous improvement, you can build campaigns that deliver sustainable income and long-term growth. In this industry, consistency and attention to detail are what truly drive success.