Discover mVAS Trends and Traffic Tips from HilltopAds and Mobidea!

Last updated on Nov 18, 2024

Maximize your profits with mVAS! Discover key market trends and the best traffic formats to boost conversions in the podcast featuring top managers Roman from HilltopAds and Daria from Mobidea.

🔎

Mobidea is a leading Mobile Affiliate Network tailored for media buyers and webmasters, specializing in user acquisition through CPA campaigns that effectively convert mobile traffic. With a team of international experts dedicated to boosting revenue, they proudly support over 100,000 publishers who enjoy fast payments. Their self-optimizing algorithm ensures that traffic is connected to the best offers, operating in over 200 markets with more than a decade of experience and 2 billion clicks per month.

While there are various types of offers available in Mobidea, the primary focus remains on mobile content and mVAS, which is the central theme of the podcast. In this episode, we will discuss key performance indicators (KPIs), budget optimization, and GEO, as well as the unique challenges of promoting mVAS offers in different regions.

Today, our experts discuss mVAS offers: its definition, strategy, budgets and GEOs. Watch our video to learn all the tips and tricks now!

Podcast with HilltopAds and Mobidea

Don't miss the discussion with Mobidea and HilltopAds!

Introduction to mVAS: Unveiling the Concept

mVAS, or mobile Value-Added Services, refers to a range of mobile services that provide users with enhanced content and features beyond standard offerings. This includes subscription-based services such as horoscope readings, where users receive daily insights and predictions directly on their mobile devices. The mVAS niche is particularly accessible for beginners, as it offers numerous opportunities for monetization and engagement. With the right strategy, even newcomers can successfully tap into this market and build a profitable venture.

Types of mVAS Offers

In the mVAS landscape, there are two main groups of offers: click offers and pin-code or SMS offers.

Click offers are the most accessible option for beginners, as they allow users to simply click on an ad to access content or services without any additional steps. These offers are often used to drive traffic and can be easily integrated into various advertising campaigns.

Examples of Click offers from Mobidea:

31058 - NG - [MOB] - Spin Wheel - MTN - 2 Click

30646 - LK - [MOB] - GamesWorld (non-billable) - Dialog - 1 Click

Pin-code or SMS offers, on the other hand, require users to enter a code or confirm via SMS, adding a layer of engagement that can lead to higher conversion rates. These offers are typically used for more targeted and specialized services, such as subscriptions to exclusive content or services.

Examples of PIN offers from Mobidea:

30173 - MY - [MOB] - Gamer Heaven - Maxis - PIN

20005 - JO - [WEB+MOB] - Premium Content - PIN

A significant portion of traffic in the mVAS sector comes from affiliate networks, making them a crucial channel for promoting offers. Effective advertising in this space requires precise targeting of the right audience. It is essential to consider not only demographic data but also targeting based on IP addresses and mobile operators to ensure maximum relevance and effectiveness of advertising campaigns. A well-executed targeting strategy can significantly enhance conversions and improve the overall performance of marketing efforts.

Overcoming Facebook Targeting Limitations with Smart Link

The combination of pop traffic from HilltopAds with precise targeting—whether through an uploaded IP range or selected mobile operator—ensures extensive reach to the desired audience in the right market. In contrast, Facebook targeting has inherent limitations, as it cannot specifically focus on mobile operators for mVAS offers, which can dilute the effectiveness of campaigns aimed at niche markets.

To address this challenge, utilizing a Smart Link solution can be highly beneficial. Such tools automatically recommend the best offers based on various parameters, including country, mobile operator, age, and more. This automation simplifies the targeting process, making it accessible even for those who may not have extensive experience in audience segmentation.

Moreover, the ability to target traffic within applications like Facebook or Twitter provides additional opportunities for user engagement. HilltopAds offers operator-specific targeting, allowing advertisers to combine targeted mobile operator traffic with the vast reach of social media platforms. This dual approach not only enhances the relevance of advertisements but also optimizes overall marketing performance.

The Role of Mobile Operators in mVAS

Working with mVAS presents several challenges that require a deep understanding of the nuances associated with mobile operators in different countries. Each operator has its own unique characteristics, including user behavior patterns, network performance, and peak usage times, which can significantly impact campaign effectiveness. For instance, in Thailand, mobile operators may experience higher engagement and conversion rates during weekends when users are more active on their devices. Therefore, it is crucial to continuously monitor your advertising campaigns and maintain open communication with your affiliate manager. If your ads are not converting as expected, the issues may stem from the operator level, such as network reliability or user accessibility. By staying informed about these factors and adjusting your strategies accordingly, you can optimize your mVAS campaigns for better performance and higher returns.

For more detailed information, be sure to check out the podcast where Daria and Roman delve into the intricacies of mVAS and share valuable insights on effectively navigating these challenges.

The Importance of Smart CPA and Postback

Optimizing advertising campaigns can be challenging for newcomers due to high bidding costs and complex settings. HilltopAds addresses this with its Smart CPA (CPA Goal) tool, which helps advertisers achieve their desired cost per conversion by focusing on effective sources and blocking underperformers.

Successful campaign management relies on open communication with your account manager, whose expertise can provide valuable insights. Utilizing Postback is also crucial for identifying high-converting sources, as it allows real-time tracking of conversions and helps determine the best-performing traffic sources. Sharing Postback data with your account manager fosters collaboration and enables more precise optimization strategies. By using tools like Smart CPA and maintaining strong feedback, advertisers can improve campaign performance and achieve better returns on their investments.

Moreover, the advertising creatives also play a vital role in influencing conversion rates. Successful affiliates can achieve impressive conversion rates (CR) of up to 10%, underscoring the importance of well-designed advertising elements in driving user engagement and conversions. For more in-depth insights on these topics, be sure to check out the podcast.

The Importance of Diverse GEOs and Offers

In the podcast, top managers Roman and Daria discussed the importance of exploring different countries and offers, providing valuable insights. They emphasized that there are always GEOs where you can find excellent working offers, even if one particular GEO doesn't convert well. Different countries and networks exhibit varying performance metrics, and the podcast highlighted which GEOs consistently deliver results and rarely disappoint. Additionally, they shared insights on GEOs that perform well on platforms like Facebook, as well as those that excel in dating or Non-Mainstream offers. Don't miss the opportunity to learn more about these insights—watch the podcast for expert advice on navigating the diverse landscape of offers and GEOs!

Check out the SpreadSheet with TOP GEOs and HilltopAds volumes for mVAS offers.

Minimum Budget for Testing Campaigns

Setting a minimum budget is essential for effective testing when launching a new advertising campaign. Roman from HilltopAds and Daria from Mobidea recommend a minimum budget of at least $50 to ensure sufficient data collection.

Here are a few more valuable tips from the podcast:

For Facebook campaigns, it's advisable to allocate between $20 and $50 per day for optimal results.
Conducting a split test over 2-3 days is crucial, and it's best to wait for 100 to 200 clicks before evaluating the offer's effectiveness.
Testing different geographic locations (GEOs) and offers is important to find the best-performing combinations.
Additionally, using appropriate traffic sources can significantly impact results.

As you analyze campaign performance, gradually increase your budget based on the results. This strategy allows for scaling successful campaigns while minimizing risks, leading to better returns on investment.

Final Insights

Daria shares her insights:
"Conduct split testing and explore different countries to discover what works best. Engage in discussions with your affiliate or advertising manager to gain valuable insights. Additionally, ensure you use appropriate traffic sources tailored to different verticals for optimal results".

Roman shares his insights:
"Reach out to your advertising manager for guidance on ad setup; I completely agree with Daria on this. The HilltopAds team is always ready to share their expertise and implement best practices".

By putting the insights we’ve discussed into action, you can truly optimize your strategies for better outcomes. Don’t forget to check out the podcast for more great information, and make sure to stick around until the end of the video for some exclusive bonuses and helpful resources!

Promote offers now