Manga and anime sites attract loyal readers, but the wrong ads waste their attention. This article reveals how HilltopAds turns traffic into $38,000+ using reader-friendly, high-performing ad formats. Inside, you’ll find proven strategies and actionable tips to monetize effectively and scale fast.
Key Points
Period: from March 2025 until now (8 months of optimization)
Publisher portfolio: 3 websites
Traffic type: Manga comics and anime series streaming (mainstream)
TOP GEOs: CIS countries
Best formats: Banner Multitag, Slider, Popunder (optional)
Result: $38,620.44
Monetize Manga Website Smarter
Manga and digital comics attract some of the most loyal users on the web: readers spend significant time on each chapter, scroll actively, and return daily. Anime platforms show similar patterns, with users watching full episodes and coming back regularly. This makes manga websites incredibly attractive for monetization… if you use the right formats, of course.
Over the last year, manga and anime consumption has grown globally, especially among mobile users. This creates a perfect opportunity for website owners, but only if their ad setup fits user behavior.
Unlike many other niches, manga and anime audiences respond poorly to intrusive ads. The key is choosing formats that blend seamlessly with content and respect the reading experience.
Also have a manga or anime website?
Don’t waste your time, join HilltopAds right now and start monetizing effectively
Manga Websites Monetization with HilltopAds
Niсolas
Publisher Manager at HilltopAds
I’ve been working with this publisher for around 8 months, and during this time we’ve tested nearly every ad format suitable for manga traffic. What really helped us succeed was the publisher’s openness to communication: we exchanged feedback every three to four days, quickly adjusted ad placements and ad density, closely monitored changes in eCPM and user behavior, and continuously adapted the strategy for both mobile and desktop traffic.
During this period, we tested:
- VAST video
- Slider / In-Page Push
- Banners
The screenshot below shows real earnings and payouts directly from the publisher’s HilltopAds account. It clearly demonstrates the results of this approach: over $38k in total revenue generated in less than one year, proving that this monetization model delivers real, scalable income when optimized correctly!
Also, check out our article on how to monetize a WordPress website with HilltopAds.
Website Statistics
Here are key details about the publishers websites performance:
- Users spend a significant amount of time on each page
- Most traffic comes from mobile devices
- High scroll activity
- Returning visitors form a strong core audience
The screenshots below provide a quick overview of the publisher’s traffic performance in Similarweb, including total monthly visits, device distribution, geographic breakdown, and an overview of key traffic channels.
Ways the Publisher Monetizes the Website
After testing multiple ad formats and refining our approach, we built a clear and effective monetization workflow that proved successful for this publisher and can also serve as a practical reference for others.
Below is a high-level overview of the process. If you already have a HilltopAds publisher account, you can focus directly on Step 3, where format selection and optimization happen. For new publishers, we briefly outline the initial setup steps for context.
Step 1. Registration
The publisher registered as a HilltopAds publisher. The registration process is as easy as 1-2-3 and can be completed right here.
Step 2. Website Verification
The website was then verified. We’ve described the full verification process step by step in our Help Center:
Once the verification is completed, the publisher gains access to all available ad formats.
Step 3. Choosing Ad Formats & Testing
We tested all suitable formats. Based on collected analytics, two performed exceptionally well:
- Banner Ads: Blend naturally with long-scroll content, deliver stable CPMs, and don’t disturb readers.
- Slider: Minimal intrusion, appears during active scrolling, and fits manga reading behavior perfectly.
Don’t be afraid to test different setups: controlled experiments are the fastest way to understand what works best for your audience. If you’re ever unsure about format selection, placements, or optimization details, feel free to reach out to your personal manager. Our experts are always ready to share meaningful insights and help you build the most effective monetization strategy!
Start monetizing your website with HilltopAds and
maximize your site’s revenue.
Extra Tips for Manga Websites Monetization
Niсolas
Publisher Manager at HilltopAds
After working with many websites and traffic types, I’ve gathered my go-to monetization tips for manga website owners. If you want to increase revenue without hurting user experience, start applying these recommendations in your setup today.
Test Popunder Wisely
Popunder often works extremely well for manga websites because it:
- performs on any traffic volume
- increases eCPM
- doesn’t interfere with on-page content
- can be capped by GEO and device
But always perform short tests to observe audience reaction. Based on our experience, with proper frequency capping, popunders can significantly increase eCPM without harming UX.
Separate Mobile & Desktop Strategies
Most manga readers use mobile phones.
Recommended strategy:
- Enable stronger formats (Slider/Popunder) on mobile only
- Reduce ad density on desktop to protect UX
- Choose lighter banners for desktop to avoid slowing loading times
Consider Special Behavior of Manga Users
Manga readers tend to stay on a single page for a long time, scroll frequently while reading, return to the site on a regular basis, and strongly value an uninterrupted, immersive reading experience.
So the best formats are: fixed banners, sliders, and popunder (with soft capping).
Summary: The Optimal Setup
Based on our months of testing, the best monetization combo for manga sites is:
- Banner Ads
- Slider (Top performance with minimal UX impact)
- Popunder (as an additional income layer)
Each manga site is unique, so run short but consistent tests to find your perfect formula. Start working with HilltopAds right now! Our experts will help you monetize your traffic and build the most effective setup for your website.
Also, check out our recent article on how to increase revenue from your website:
Conclusion
This case proves that manga and anime websites have enormous monetization potential when the right strategy is applied. By choosing ad formats that align with user behavior, continuously testing placements, and making small but consistent optimizations, it’s possible to scale revenue without sacrificing user experience.
Over just 8 months, this publisher generated $38,620.44 with HilltopAds across their websites. A clear example of how a well-optimized setup can deliver stable, long-term earnings.
If you run a manga or anime website and want to turn your traffic into real revenue, now is the perfect time to start. Join HilltopAds today, work directly with experienced managers, and begin building a monetization strategy that delivers results.