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Google Analytics is no doubt the mastodon of tracking and measuring the advertising ROI of websites — according to the latest statistics, more than 50 million websites use Google Analytics to monitor their digital marketing efforts in 2024. Still, experienced digital marketers and affiliates often switch from Google Analytics to…

At HilltopAds, there are a lot of helpful tools for advertisers to help them make high profit: Interests-based and keywords targeting. Automatic Optimization. Traffic segmentation… And much more. And today we are ready to announce our new incredible feature that will change your advertising experience: CPA Goal. In this article,…

What is Targeting by Interests? Targeting by Interests is an effective tool in online advertising that allows advertisers to target ads to users based on their interests. This can be done using various means, including website cookie files, social media interactions, online activities, and even through standalone data sources. By…

While potential leads are betting on high-profile football matches or niche sports, affiliates are choosing which betting platform to bet their success on. With numerous brands competing for attention, the question isn’t just about joining the affiliate marketing bandwagon, but about making informed choices that set you up for a…

When it comes to online advertising, Google Ads is often the first port of call for many businesses, renowned for its vast reach and sophisticated targeting capabilities. However, the digital advertising sphere is brimming with alternatives that can complement or even enhance your marketing strategy. We aim to offer a…

This is our quarterly article with TOP HilltopAds updates for advertisers and publishers which will make your work even more profitable and convenient. For advertisers Targeting by keywords Now you can target your ads by keywords and boost your profit. This feature is the best tool for advertisers to show…

Why do you need another tracking platform? RedTrack is an advanced analytics and automation platform. With RedTrack you are able to receive real-time accurate conversion data from your marketing channels. As a marketer or executive, you are able to get unbiased performance insights, prevent ad waste, and scale revenue for…

Currently, the list of Internet marketing tools is constantly increasing. Display advertising is an effective tool for reaching a wide target audience. Flexible settings allow you to segment your audience by gender, age, interests, and other characteristics. With the help of media advertising, you can solve such problems as increasing…

Why do you need another tracking platform? How do you choose which tracker to use for analyzing your campaign? Is it based on unique features that every tracking software can give or you just pick the most popular one and go with it? If so, then you definitely need to…

Why do you need another tracking platform? Today we have a diversity of tracking platforms available in the market. Each platform offers unique features. Therefore it’s easy to choose the one that won’t exactly suite to the goals of your campaign. The deep review on all popular tracking platforms you…