PeerClick + HilltopAds: A Comprehensive Guide to Campaign Tracking and Optimization

PeerClick is a leading tracking platform designed for performance marketers, offering real time conversion tracking and advanced analytics. Its robust features, including customizable reporting and multichannel tracking, enable marketers to optimize campaigns effectively. The platform’s user-friendly interface and flexible pricing options make it accessible for both beginners and seasoned professionals looking to enhance their marketing strategies. Additionally, with its ability to integrate seamlessly with various advertising networks, PeerClick becomes a vital tool for maximizing campaign performance and ROI.

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This guide will show you how to seamlessly integrate PeerClick and HilltopAds ad network, unlocking their full potential for smarter, more efficient campaigns. Ready to take your performance to the next level? Let’s dive in!

Setting Up PeerClick with HilltopAds

Step 1: Copy Your Postback URL from HilltopAds

Before starting, log in to your HilltopAds account and copy your unique Postback URL from the Trackers section. This URL will be required during the integration process.

Step 2: Register with PeerClick

If you don’t already have an account, sign up on the PeerClick platform. Here’s how:

1. Visit the PeerClick registration page.
2. Choose a pricing plan that suits your needs. The free plan allows 100k events per month with basic functionality.
3. Complete the registration process and log in to your account.

Once registered, PeerClick is ready to use and can be easily connected to HilltopAds.

Step 3: Add HilltopAds as a Traffic Source

To integrate HilltopAds as a traffic source in PeerClick:

1. Navigate to the “Traffic Channels” page and click on the “+New” tab.
2. In the search bar, type “HilltopAds” and select it from the dropdown menu.
3. PeerClick will auto-fill the required data. Enable the “Traffic source postback URL” slider and copy the URL for future use.
4. Click “Create traffic channels” to save the settings.
5. If you need to edit settings later, select the traffic source from the list and click the “Edit” button.

Step 4: Create an Offer and Landing Page

To set up a campaign, you’ll need to create an Offer and a Landing Page. Follow these steps:

1. Refer to the PeerClick documentation for detailed instructions on creating Offers and Landing Pages.
2. Ensure all tracking parameters are properly configured.

Step 5: Configure a Campaign in PeerClick

Now it’s time to create a campaign:

1. Go to the “Campaigns” tab and click “+New.”
2. Choose the campaign type: Redirect, Direct, or Website Protection.
3. Select “HilltopAds” as the traffic source.
4. Fill in all mandatory fields, including campaign name, cost model, and destination paths.
5. Click “Create” to generate a new campaign. PeerClick will provide a “Campaign URL” to direct traffic.

Advanced HilltopAds Parameters

• {{geo}} – ISO country code;
• {{adid}} – Ad/banner identifier;
• {{zoneid}} – Traffic source identifier;
• {{campaignid}} – Campaign identifier;
• {{lang}} – Visitor language HTTP_ACCEPT_LANGUAGE e.g. en-en;
• {{category}} – Category Adult/Mainstream;
• {{cpmbid}} – CPM rate for campaign;
• {{price}} – For CPM campaigns this placeholder provides the price of 1 ad impression. For CPC campaigns it provides the price of 1 click on the ad;
• {{browsername}} – browser name.

Each postback link must contain the required parameters:

• {{token}} – Unique id of the conversion;
• {{price}} – Conversion cost;
• {{currency}} – Conversion currency;
• advertiserID – Advertiser ID.

Linking Your Campaigns

Finally, connect your PeerClick campaign to HilltopAds:

1. In HilltopAds, go to “Manage Campaigns” and click “Add Campaign.”
2. Set up the ad format, traffic channel, campaign name, and other preferences.
3. Paste the “Campaign URL” from PeerClick into the “Final Destination URL” field.
4. Click “Add” to save the campaign.

Beyond Basics

This guide covers the essentials of integrating PeerClick with HilltopAds, but it’s just the beginning. Explore other features of both platforms to enhance your campaigns further. If PeerClick doesn’t meet your needs, check out other tracker comparisons on our blog.

Stay tuned for more insights and tools to grow your affiliate marketing business. Let’s scale together!