Today, we’ll talk about the successful launch of the Casino offer from a direct advertiser in the HilltopAds advertising network. Casino offers are one of the most attractive types of offers that work on Popunders well. But you need to optimize advertising campaigns to get high profit.
Key points of the case study
Offer: Casino Gambling
Offer source: Direct Advertiser
Traffic source: HilltopAds
Ad Format: Popunder mobile
Ad campaign period: 17-19 September
GEO: Brazil
Traffic Channel: Mainstream and non-mainstream
Spending: $102,67
Conversions: 33
Earnings: $290,28
ROI: 182,73%
Settings of the ad campaign at HilltopAds
Before launching an advertising campaign on HilltopAds, you need to register as an advertiser. You can register using this link.
Next, to create an advertising campaign, you need to:
- Go to the Manage Campaigns section
- Click the Add Campaign button
- In the campaign creation section, select the Popunder mobile ad format
- In the Traffic Channels section, choose Non-mainstream or Mainstream High Activity
We have created the ad campaign chosen both Mainstream and Non-mainstream. But we recommend you to create separate ad campaigns to amalize and optimize it easier.
We recommend starting your first campaigns on the High and Medium Activity traffic segment. This way, your ads will receive a maximum number of first unique impressions from users and, consequently, conversions. Learn more about HilltopAds traffic segmentation here.
Next, it’s essential to set up the Postback to track the results of your ad campaign.
For a detailed description of working with Postback and the available placeholders, check out our guide.
In simple terms, for the final URL of the offer, we need to insert parameters to pass conversions and source IDs. The parameter for passing conversions is click_id, and the source ID is zone_id.
As a result, our Final Destination URL should look like this:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{ctoken}} – HilltopAds parameter for passing conversions.
- {{zoneid}} – HilltopAds parameter for passing source ID.
In general, you can add absolutely any parameter from the available options that is necessary for further campaign analysis. However, remember that it is essential to include the click_id parameter in the final link to pass conversions.
Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary targeting settings:
- GEO – BR (Brazil)
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Traffic Volumes graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.
We initiated the ad campaign with a bid of $1.07, based on the provided recommended CPM price.
So, the key settings of the advertising campaign are as follows:
- Ad format – Popunder mobile
- Traffic Channels – Mainstream and Non-Mainstream High Activity
- Frequency cappings – 1 display per 24 hours
- Geo – BR (Brazil)
- CPM rate – $1.07
During the first day of running the ad, we got a total of 8 conversions. We spent $37.04 and earned $61.72.
Optimization
On the second day, we set up auto optimization to inactivate non-profitable traffic sources.
Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.
We configured auto optimization according to the following rules:
- If a specific source ID has more than 1,500 ad impressions
AND - generates less than 1 conversion,
then that source ID (zone) will be automatically added to the BlackList.
After setting up the auto optimization tool over the remaining 2 days, the earnings percentage from the advertising campaign significantly increased.
According to the statistics, we achieved the following:
- 25 conversions
- $65.63 spent
- $228.56 earned.
Final Results and Areas for Improvement
Over the course of the full 3 days of running the advertising campaign using the Casino offer, the following metrics were achieved:
- Total Costs (Revenue) – $102.67
- Total Earnings (Profit) – $290.28
- ROI (Return on Investment) – 182,73%
ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.
The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%
The higher this value, the more successful an advertising campaign.
As a result of launching the Casino offer in Brazil for 3 days, we completely recouped the investment in the ad campaign and earned an additional +$190 on top.
It’s important to remember that any offer can eventually burn out. Therefore, to improve results, it’s advisable to use pre-landers that warm up users for conversion on the main offer page. Also, we used creatives written in Portuguese to get more conversions because Portuguese is the official language of Brazil, spoken by the majority of the country’s inhabitants.
We recommend you to use creatives written in language that is common in a chosen country.
