Skro + HilltopAds: A Comprehensive Guide to Campaign Tracking and Optimization

In affiliate marketing, achieving measurable success requires precision, effective tools, and streamlined workflows. Skro, a cutting-edge cloud-based tracking platform, empowers media buyers and affiliate marketers with advanced features designed to optimize campaigns efficiently. Paired with HilltopAds’ premium traffic solutions, Skro opens up new possibilities for maximizing performance and ROI.

💰 Exclusive bonus from the Skro platform: Use the promo code HILLTOP25 to get a 25% discount on the Starter or Pro plan for 1 month.

This guide will show you how to seamlessly integrate Skro and HilltopAds ad network, unlocking their full potential for smarter, more efficient campaigns. Ready to take your performance to the next level? Let’s dive in!

Setting Up Skro with HilltopAds

Step 1: Prepare Your HilltopAds Account

1. Log in to your HilltopAds account.
2. Navigate to the Trackers section in your user panel.
3. Copy your unique Postback URL.

Step 2: Sign Up to Skro

1. Start by creating your personal account on the Skro platform.
2. Already registered? Excellent! You’re ready to proceed. Follow the steps below to seamlessly connect the Skro tracker with HilltopAds.

Choose from Skro’s three subscription plans:

• Free Plan: Up to 250,000 events per month.
• Starter Plan: €39/month for up to 2,500,000 events over 6 months.
• Pro Plan: €99/month with higher event limits for 12 months.

Step 3: Configure HilltopAds as a Traffic Source in Skro

1. Log in to your Skro account.
2. Go to the Traffic Sources tab.
3. Click Create to add a new traffic source.
4. Find and select HilltopAds from the list of popular ad networks.
5. Click Create Custom to proceed.
6. Fill in the required fields:
   • Name: Provide a descriptive name for the traffic source.
   • Postback URL: Paste the URL you copied from HilltopAds.
   • Adjust additional fields if needed.
7. Click Save&Close to complete the setup.

Step 4: Create a Campaign in Skro

1. Navigate to the Campaigns tab.
2. Click Create to set up a new campaign.
3. Fill in the following details:
   • Cost Model: CPC, CPA, CPS
   • Name: Set a clear name for your campaign.
   • Traffic Source: Select the HilltopAds source you just configured.
   • Flow Destination: Specify your destination (offer, landing page, or both).
4. Save the campaign to generate the Campaign URL.

Important: Copy the «Campaign URL» and  let’s your open HilltopAds personal account.

Advanced HilltopAds Parameters

• {{geo}} – ISO country code;
• {{adid}} – Ad/banner identifier;
• {{zoneid}} – Traffic source identifier;
• {{campaignid}} – Campaign identifier;
• {{lang}} – Visitor language HTTP_ACCEPT_LANGUAGE e.g. en-en;
• {{category}} – Category Adult/Mainstream;
• {{cpmbid}} – CPM rate for campaign;
• {{price}} – For CPM campaigns this placeholder provides the price of 1 ad impression. For CPC campaigns it provides the price of 1 click on the ad;
• {{browsername}} – browser name.

Each postback link must contain the required parameters:

• {{token}} – Unique id of the conversion;
• {{price}} – Conversion cost;
• {{currency}} – Conversion currency;
• advertiserID – Advertiser ID.

Linking Your Campaigns

1. Log in to your HilltopAds account.
2. Go to the Manage Campaigns section and click Add Campaign.
3. Configure your campaign:
   • Choose the ad format and traffic channel.
   • Provide a name for the campaign.
   • Customize additional settings as needed.
4. Paste the Campaign URL from Skro into the Final Destination URL field.
5. Save the campaign.

Congratulations! Your Skro tracker is now fully integrated with HilltopAds, providing real-time tracking and actionable insights.

By integrating Skro with HilltopAds, you can unlock robust tracking, actionable analytics, and streamlined campaign management. Whether you’re a media buyer or affiliate marketer, this powerful combination ensures optimized performance and improved ROI. If Skro doesn’t meet your needs, check out other tracker comparisons on our blog.

Stay tuned for more insights and tools to grow your affiliate marketing business. Let’s scale together!