Analytics from HilltopAds

Hello, advertisers! HilltopAds team welcomes you on another in-depth research for better understanding of ad campaign targetings. Last time, we shared a distribution of ad blockers among different browsers and regions (make sure you check it out, because it makes a great combo together with this article). Introduction: The Point of the…

Why some advertisers thrive on winter holiday season while others lose their budget? What are the latest NY’s marketing trends that advertisers should consider? And what role does creativity play in determining the success of ad campaigns? There are so many questions and so few answers. In this article we’re…

What’s the Big deal about Black Friday.. A wise man once said: ”The three most important days in advertisers life are the day he starts running ads, the day he gets revenue from them and Black Friday shopping day”. But let’s put jokes aside: discussing Black Friday marketing strategy is…

The presence of proxy traffic plays a crucial role for both regular internet users and affiliates. Serving as intermediaries between IP address and final destination website, it allows us to access the necessary resources and at the same time ensure our data is secured. This article provides a basic overview…

Ad blocker removes or alters advertising content. It’s a piece of software, which blocks or changes the ads on the user’s device. An ad blocker is an application, plugin, or extension with a blacklist of sites and scripts. Once anything is added there, the user of the ad blocker will…

February 14th – The day of love and romance. It’s the time when Cupid sends his arrows, and the HilltopAds ad network sends you a new article with tips and tricks on how to run successful ads for Valentine’s Day! Statistics & Audience Portrait The most heartbreaking story is always…

Running ads becomes quite a sport when you need to adapt quickly to unexpected turns of the game, optimize campaigns rapidly, and beat competitors by choosing the right CPM rate. There are many persuasive arguments as to why marketing during popular sports events can be highly beneficial for advertisers. In…