What is Targeting by Interests?
Targeting by Interests is an effective tool in online advertising that allows advertisers to target ads to users based on their interests. This can be done using various means, including website cookie files, social media interactions, online activities, and even through standalone data sources. By identifying relevant interests, advertisers can display more relevant and appealing ads to potential customers. And who doesn’t dream of higher conversion rates at lower advertising costs?
We recently announced a new feature in our HilltopAds advertising dashboard, which is Targeting by Interests. Therefore, the majority of this guide is aimed at helping advertisers launch advertising campaigns using targeting by interests on the HilltopAds platform. Stay tuned for useful tips and strategies below!
What are the benefits of Targeting by Interests?
A deep understanding of interest targeting is important for advertisers of any size, but especially for small advertisers. Because a limited advertising budget means you can’t afford to make hasty decisions when setting up a campaign.
Therefore, the most important factor for the success of any campaign is who exactly you want to show your ads to. Your ultimate goal should be to avoid wasting your budget on people who will never buy from you, or, even worse…people who aren’t even interested in what you’re offering.
It’s obvious that it’s impossible to completely exclude people who are not interested in the launched advertising campaign. However, you can always minimize losses by studying your target audience and selecting the right combinations. And yes, the time and effort spent on this will definitely pay off.
For example, if you’re running an iGaming offer to an audience not interested in gambling, it could be the best ad or landing page, but it won’t bring you any sales. On the other hand, if you have excellent advertising and hit the target precisely, you will win in any scenario. Even as advertising costs and competition increase.
How to choose the right interests?
If you’re selecting interests for your advertising campaigns, you should choose interests that clearly define and isolate your target audience.
But don’t be discouraged, we’ve ensured that in our HilltopAds advertising network, interest targeting covers a wide spectrum of interests and accurately reaches the desired user segments, minimizing the risk of missed opportunities.
Let’s highlight several interests aimed at effectively launching advertising campaigns on the HilltopAds platform: OnlyFans, VR technologies, games, sport, movies, music, etc.
You can choose both mainstream and non-mainstream interests. The full list is available in the advertiser’s personal account.
How can I start using Targeting by Interests on the HilltopAds platform?
Most likely, you are already registered on the HilltopAds platform, but if not, please follow the link and register.
And now let’s move on to the most interesting part, which is setting up interests:
1. Go to your Advertiser’s account
2. Navigate to the Manage Campaigns tab
3. Click on “Add Campaign”
4. Scroll to the Campaign Targetings section
5. Choose one or more interests to target your audience
Professional tip: The order in which you arrange interests in the window doesn’t matter.
More tips:
Here we will provide some practical tips on how to choose the right interests for your advertising campaign and what to do to avoid serious mistakes.
- Audience research: Start by understanding your target audience. What are their interests, hobbies, and online behaviors? For a deeper analysis of your audience’s behavior, use analytics tools. For example: Google Analytics, SEMrush.
- Segmentation: Divide your audience into separate interest groups. That is, for interests that vary significantly, it’s better to create separate advertising campaigns.
- Adapt your ad content to the selected interests: If you’re running an ad for “World of Warships” targeting the “games” interest, make sure to highlight the features of the promoted game. Also, check if the game has a promotional offer that can be added to the prelanding page.
- Monitoring and adjustment: Regularly evaluate the effectiveness of your campaigns based on interests. If certain interests aren’t converting as expected, optimize your settings or ad content.
And remember, these are just practical tips. They may work for some, but not for others.
Excluding audience
There is one more important piece of advice…
In addition to being able to “include” an audience, you can also choose interests that “exclude” certain audiences you’re not interested in targeting. Or audiences that have already seen your ads.
Your goal with a targeting by interests campaign is to reach cold traffic that matches the profile of your ideal customer based on their interest profile.
Conclusion
Targeting by Interests is a powerful tool for delivering the right message to the right audience at the right time. For any advertiser, using interest data can lead to a more engaged audience and efficient use of advertising budget. As technology continues to advance, the accuracy of methods for interest targeting continues to improve!
Stay tuned for our latest updates as the HilltopAds advertising network is always striving to ensure your ads reach the right audience.
FAQs
ANOTHER BOOST FOR YOUR ADS:
All advertisers can receive a +10% bonus on their deposit!
How? Simply create an ad campaign with interest-based targeting and send the promo code «INTERESTS» to your personal manager. The next time you top up your balance, your manager will reward you with the gift!
