If an advertiser encounters low-quality traffic and dishonest ad networks, it affects not only the budget but also the brand’s reputation. To avoid such situations and prevent wasting funds, it is important to choose the best ad network for advertisers. In this article, we introduce one such network.
Choose HilltopAds as your advertising network
and rest assured about the safety of your budget and the quality of your campaigns.
Choosing the Best Ad Network: Why It Matters
In affiliate marketing, choosing the right and reliable ad network is especially important, because the results of your campaigns and your revenue directly depend on this choice. Many ad networks offer access to traffic from all over the world, but for advertisers, the quality of that traffic matters more than the quantity. This raises the question: which network is truly the best for advertisers?
The answer is not so obvious, as the market is crowded with options, and every network promises maximum reach and effectiveness. However, experienced advertisers know that a truly “best” network should provide not only high volumes of traffic but also transparency of sources, advanced optimization tools, and adaptability to different verticals. At the intersection of these requirements emerges a leader — HilltopAds, which in recent years has become the choice of many industry professionals.
Read our recent study on how ad frequency affects conversions:
HilltopAds Overview
HilltopAds is an international ad network that was founded in 2013 in the United Kingdom and has since become one of the market leaders. The network offers over 273 billion ad impressions per month across 250+ GEOs, including Tier-1 countries such as the USA, the UK, and Canada, as well as countries in Asia, Latin America, and Africa.
HilltopAds stands out from its competitors with its proprietary anti-fraud system, which analyzes traffic and filters out bots and low-quality sources. The platform allows advertisers to segment the audience by activity, provides transparent statistics, and supports competitive pricing through RTB.
The experience of many advertisers who have run campaigns through HilltopAds shows that the platform can deliver stable and predictable results. This is confirmed by numerous case studies that examine strategies, ad formats, and optimization methods applied in real conditions. We recommend taking a look at them:
How to Choose the Best Ad Network
Before starting work with an ad network, it is important to do your research and gather as much information as possible about it. This way, you can understand whether the network is suitable for you and be aware in advance of its rules and nuances. Below, we outline the key points you should know before getting started:
Traffic Quality
If a network provides detailed and transparent information about traffic sources and its anti-fraud measures, it is more likely that your campaigns will deliver real results rather than empty views with no subsequent conversions. Therefore, before starting, check which GEOs the ad network works with and how it handles fraud and bot traffic.
In this regard, HilltopAds stands out from competitors as the best ad network for advertisers. It provides traffic from 250+ countries, delivers over 273 billion impressions per month, and offers anti-fraud solutions as well as audience segmentation by activity (High Activity, Medium Activity, and Low Activity).
Targeting and Optimization Tools
Before starting, it is important to understand what targeting options the ad network offers. Targeting determines which audience will see your ads and how your advertising budget is spent. Without understanding these capabilities, an advertiser risks showing ads to an uninterested audience, which reduces conversions and increases the cost per lead or sale.
HilltopAds addresses this by offering advanced targeting options, including GEO, devices, operating systems, browsers, keywords, interests, and more. This allows advertisers to segment their audience accurately and achieve high conversion rates.
Read our latest article about the platform updates:
Ad Formats
The ad format you use directly affects how the audience perceives your ads, their engagement, and, consequently, conversions. It is also important to understand that the same ad format may not work for different offers and audiences. For example, if you are promoting a gambling offer that requires immediate action, you are more likely to use In-Page Video or Popunder rather than a banner, which works better for brand awareness.
HilltopAds offers advertisers formats such as Popunder/Popup, In-Page, Banner, VAST Video, Video Slider, and MultiTag, which allows combining multiple formats at once. In addition, the network provides different technical solutions for each ad format. This enables advertisers to choose the format that best fits their audience and drives the desired conversions.
Verticals
It is important to understand the verticals a network specializes in. One network may perform well in gambling and dating, while another may excel in eCommerce. Knowing a network’s specialization helps you assess whether its audience matches your product, select the right formats and targeting strategies, and avoid wasting budget on traffic unlikely to convert.
HilltopAds shows strong performance and provides high-quality traffic in verticals such as iGaming, Dating, eCommerce, Mobile Apps, and Utilities, and also works with verticals like Streaming Entertainment, Software, Sweepstakes, Financial Services, and Pin-Submit.
Analytics and Optimization
For your campaigns to perform well, it is crucial to track analytics and optimize in a timely manner. It is even better if the ad network offers a wide range of analytics and optimization tools. HilltopAds provides automated optimization tools, postback and external tracker integration, and a new feature — CPA Goal, which allows you to set a target cost per conversion, after which the system automatically optimizes the campaign to reach that goal. These capabilities distinguish HilltopAds from other networks, which often offer only basic analytics and limited tracker integration.
Support
Achieving success alone can be very challenging, especially when working with an ad network. Support from a manager can be a decisive factor in campaign performance, as they can answer questions, advise on campaign setup, and guide the use of the platform. In HilltopAds, personal managers are available Monday to Friday from 9:00 to 17:00 UTC through Telegram, Skype, live chat, or email. This allows advertisers to quickly resolve issues, get recommendations on campaign setup, and receive guidance on choosing formats for specific offers.
Choose the HilltopAds ad network and get access to:
- Advanced targeting options
- 250+ GEO
- Direct traffic sources
- Self-serve platform
- Fully-managed service
- Postback tracking
Get Started with HilltopAds
- To launch a campaign on HilltopAds as an advertiser, start by registering on the website and selecting the Advertiser role.
- Once logged into your dashboard, complete your profile, including payment and billing information.
- Next, make the minimum deposit—usually $100 for most payment methods, though some methods may require a higher amount.
- After that, create your ad campaign: choose the ad format (Popunder, In-Page, Video, Banner, etc.), targeting setting, select traffic sources, define your budget, and set time restrictions.
- The Auto-Optimization feature is also available, which automatically excludes underperforming traffic sources as data is collected.
- Finally, enable Postback/S2S tracking if you need precise conversion tracking.
Check out the helpful step-by-step guides:
Conclusion
Choosing the right ad network often determines the overall success of a campaign. You can test dozens of networks, but without quality traffic, convenient analytics tools, and support, any strategy will be ineffective. Few networks offer everything advertisers need in one place: a wide range of formats, high-quality traffic, advanced analytics tools, and flexible optimization settings.
HilltopAds combines all these elements: global reach across 250+ countries, an advanced anti-fraud system, flexible ad formats, and transparent optimization tools. Traffic segmentation by activity level, CPA Goal, automated optimization, and integration with popular trackers allow advertisers to focus on strategy rather than manual campaign management. On top of that, human support is available, providing real help rather than template responses.
The combination of all these features makes HilltopAds the best ad network for advertisers — a platform recognized not just as a network, but as a partner with which long-term campaigns and relationships can be built.