Top 10 Pop Ad Networks of 2024

One of the first ad formats to emerge, Pop ads maintain their Popularity. While they might not be as dominant as they used to be back in the 90s, Pop ads are still a common pick among affiliates. They are affordable, have a comfortable learning curve, and are relatively efficient.

Which is why the competition is also stiff. For your Pop ads to work, you need to know not only their specifics and best practices but also where to look for the right Pop ad network to partner with.

Let’s go through the main details of Pop ads and explore some of the most prominent ad networks, specializing in this ad format.

Pop Ads Explained

All the Pop ads can be divided into PopUps and PopUnders, the difference being whether they appear in front or behind the main browsing window. Such a tiny nuance has made PopUps one of the most hated ad formats, up to the point of being labeled as the Original Internet Sin.

Despite all the infamy, PopUps make people click and convert. According to Optimonk, the average conversion rate (CR) of PopUps exceeds 11%. Every 10th user taking a target action seems to be an overestimation, as the average rate of the very best PopUps is below 10%. More humble estimations from SumoMe give them a CR of 3.09%.

PopUps tend to perform better on mobile devices (4.08% vs. 2.85% CR for email versions on desktops). PopUps for mobiles enjoy a higher engagement rate of 42.04%. This can be attributed to the fact that more than 58% of traffic worldwide is mobile, where users tend to be more engaged than on desktops.

So, PopUp is an ad format that opens in a new tab in front the main browsing window.

PopUnder is a less intrusive alternative, which appears behind the main browsing window. The user will see this sub-variant either after closing the main window or by deliberately choosing it after seeing a second browsing window on their taskbar. Ultimately, the user decides whether to interact with PopUnder and when.

Advantages of PopUps and PopUnders

Besides having a good CR of 3–11% on average and (sic!) 42% in best cases 😵‍💫, Pop Ads boast a few extra advantages:

• High visibility: PopUnders and, especially, PopUps are hard to miss by definition
• Relative simplicity: Pop ads require no creatives
• Newbie friendly: Pop ads have a comfortable learning curve
• Cost-efficient: the ad placements for Pop ads are comparatively affordable
• Design-friendly: Pop ad is a separate window, which is why it doesn’t have to align with the website content to look more native
• Sheer volume: Pop ads affordability and simplicity allow producing them en masse.

PopUnders remain in the shadows until the user chooses to interact. This is better suited for retargeting campaigns, but they might be simply ignored on mobile devices, due to the screen resolution.

PopUps demand the attention right away. This might be good for brand awareness but also increases the bounce rate. Still, as mentioned earlier, they get the job done and convert. And with the tips we’ll provide shortly, they should convert even better.

Best Practices to Make Pop Ads Convert

Pop ads might be perceived as intrusive (remember us saying about the Original sin?). That’s why this intrusiveness is to be compensated for. Before exploring the top Pop ad networks, let’s go through the main tips to improve the conversion rate of Pop ads:

1. The number of fields to fill in makes the difference: a single field converts the best, but if you need more info, go for four — the second-best converting layout.
2. Creatives are not required, but desirable: a picture in the background helps to convey extra info and conveys more care for UX.

A countdown timer makes the difference: good ol’ FOMO helps to convert.

1. Discount codes incentivize the best: better than eBooks, giveaways, or no offer at all.
2. Spin-to-win converts tenfold better: at least in comparison to traditional Pop ads.
3. OnClick Pop ads convert the best: better than on landing, on exit, on scrolling, or on a custom event.
4. Top-left corner converts the best: try to position your Pop ads there.
5. Pop ads must appear either in 4 seconds or after half a minute: everything in-between converts much worse.
6. Remember about frequency capping and a closing button: don’t show the same ad to the same user over and over again in hopes of hard-selling. Also, make sure to create an easy-to-find closing button, so that the user does not become annoyed.
7. Try not to overdo it: remember about page loading time and keep your Pop ad light. PageSpeed Insights helps to monitor how well a page performs.
8. Don’t ask for conversion too early: you dine first and get laid afterward, not the other way around… usually 😏 The same applies to your funnels, make sure not to skip the upper stages.
9. Use a simple offer and conversion flow: Pop ads work best with the offers, requiring minimum actions from the user.
10. Content is king, context is God: frame your Pop ad right, e.g., offer chairs only if the user has been looking for a table.

Top 10 Pop Ad Networks

But are the numbers from Optimonk so unrealistic? With the right ad network, you can bring yourself closer to a CR of 11% and even exceed it sometimes. But which Pop ad network is the best out there?

We’ve done our research and prepared a compilation of some of the best Pop ad networks. There is no distinct winner since every ad network brings something unique to the table. That’s why you should try out at least some of them and make your own decision.

HilltopAds

Having been in the market since 2013, HilltopAds specializes in Pop ads and offers a bunch of other ad formats, including Banners, In-Page and Video ads. This diversification of formats improves the network’s stability in the market and helps to attract publishers and advertisers, specializing in alternative ad formats. Over time, they opt for Pop ads as well, thanks to the aforementioned advantages. HilltopAds offers more than just ad format diversity, additional (sic!) 18 advantages 🤯:

1. More than 73 billion ad impressions monthly: the major contributors being Europe, Eastern Asia, Southern Asia, South Eastern Asia, and North America.
2. Advanced targeting options: including GEO, Browser, OS, OS version, Device type, Mobile carrier, Connection type, Language, IP Range, Brand mobile device, ISP, App, plus some extra options upon request.
3. High-quality traffic: HilltopAds scans all traffic for bots, viruses, and malware using in-house and third-party fraud filtering tools in tandem.
4. All the major verticals: Sweepstakes, Pin Submits, Software & Utilities, App Installs, Browser Extensions, Mainstream and non`Dating, Cams.
5. Different payment models: including CPM, CPC, and CPA.
6. Auto-optimization: helpful to optimize the campaigns, based on a period, number of impressions & conversions, eCPA, and other settings.
7. Traffic estimation tool: to predict campaign results before it is launched.
8. Integration with mainstream trackers: including Voluum, BeMob, RedTrack, Binom, AdsBridge, Keitaro, AppsFlyer, and PeerClick.
9. Real-time reporting: helpful to adjust campaigns on the fly.
10. RTB option: HilltopAds offers a Real-Time Bidding system for media buyers purchasing ad impressions in bulk.
11. Competitive CPM rates: to make happy both advertisers and publishers
12. Quality Advertisers: HilltopAds partners with top advertisers like AliExpress and Clickdealer, ensuring quality ads for publishers' websites.
13. Mainstream payment providers: including PayPal, WebMoney, Paxum, Capitalist, Bitcoin, USDT (Tether), and Wire Transfer.
14. No minimum traffic requirement: a way for both high-volume and low-volume websites to monetize their traffic.
15. Anti-ad-blocking solutions: to mitigate the impact of ad-blocking software, ensuring revenue stability for publishers.
16. Multilingual support: including English, Portuguese, Chinese, Spanish, Russian.
17. Referral program: 5% of all future income of every referred user.
18. Fast support: provides 24/7 support via live chat, email, and other channels, ensuring advertisers receive timely assistance and guidance.

HilltopAds empowers you to do affiliate marketing on your terms. A self-serving platform, boasting user-friendly design, a plethora of targeting settings, ad format diversity, competitive rates, various payment providers, top-notch traffic, tons of tools, and even an RTB auction of its own. Whether you’re a beginner or a seasoned veteran, HilltopAds is a solid pick for advertising and profiting.

Adsterra

Adsterra stands out as the premier Pop ad network, delivering exceptional performance and service to advertisers and publishers worldwide. Here's why:

1. Impressive reach: serving over 35 billion ad impressions monthly globally, with 70% of traffic coming from mobile devices, Adsterra provides extensive coverage to reach various audiences.
2. Diverse ad formats: offering a wide range of ad formats including PopUnder, Social Bar, In-Page Push, Display Banner, Native ad, and Interstitial, Adsterra ensures advertisers have the flexibility to engage users effectively across different platforms and contexts.
3. Extensive partner network: with 35,000+ direct publishers and 15,000+ brands, affiliates, media agencies, and ad networks, Adsterra connects advertisers with premium inventory and ensures publishers achieve maximum monetization.
4. Advanced optimization tools: leveraging smart optimization tools like Traffic Chart, Traffic Estimator, Custom Bid, and CPA Goal, Adsterra empowers advertisers to achieve their campaign objectives efficiently and maximize ROI.
5. Robust support: whether through the intuitive Self-Serve Platform with live-chat support or personalized assistance from dedicated account managers, Adsterra prioritizes partner care to ensure clients receive the guidance and support they need.
6. Transparent payment methods: offering various payment methods including Visa/Mastercard, Paxum, Capitalist, and Wire Transfer, Adsterra ensures seamless transactions and timely payouts for both advertisers and publishers.

With a track record of excellence since its founding in 2013, Adsterra continues to set industry standards, providing genuine traffic from 248 GEOs and delivering outstanding results for its partners.

ClickAdilla

ClickAdilla is a cutting-edge self-serve ad network platform offering quality traffic with advanced anti-fraud and anti-spam systems. Catering to both advertisers and publishers, ClickAdilla simplifies campaign creation with its user-friendly interface, fast moderation, and round-the-clock support.

1. Global reach: ClickAdilla boasts a daily reach of over 4.5 billion impressions spanning 240+ countries, including Tier 1 nations, ensuring extensive GEO coverage for advertisers.
2. Years of experience: founded in 2016, ClickAdilla brings a wealth of experience to the table, providing advertisers and publishers with reliable solutions honed over years of operation.
3. Diversity of ad formats: with 13+ ad formats available, including banners, interstitials, native ads, and video ads, ClickAdilla offers versatility to tailor campaigns to specific objectives and target audiences.
4. Diversity of payment models: ClickAdilla supports multiple payment models such as CPA, CPC, and CPM, empowering advertisers with the flexibility to choose the most suitable model for their campaigns.
5. Convenient payment options: with over 10 payment and withdrawal options, including cryptocurrencies, ClickAdilla ensures seamless financial transactions for both advertisers and publishers.
6. Vertical expertise: ClickAdilla specializes in various verticals, including Dating, Sweepstakes, Gaming, eCommerce, and more, providing advertisers with access to premium traffic across diverse niches.
7. API integration: offering API integration for convenient and rapid integration with third-party services, ClickAdilla streamlines workflow and enhances efficiency for advanced users.
8. Multilingual support: the platform's personal account is available in 5 languages (EN, ES, DE, RU, JP), ensuring accessibility and ease of use for a global user base.
9. 24/7 support: ClickAdilla provides round-the-clock support to address any issues promptly, ensuring a smooth user experience and quick resolution of queries.

ClickAdilla stands out as a top-tier ad network platform, offering such advantages as extensive global reach, diverse ad formats, flexible payment models, and robust support infrastructure. With years of experience, advanced anti-fraud technology, and a comprehensive suite of features, ClickAdilla empowers advertisers and publishers alike to achieve their marketing objectives efficiently and effectively. Whether you're looking to drive targeted traffic or monetize your online properties, ClickAdilla provides the tools and expertise to succeed in today's competitive digital landscape.

Clickadu

Clickadu is a versatile digital advertising network that provides advertisers with a comprehensive suite of ad formats and monetization capabilities. Founded in 2014, Clickadu has grown to become a prominent player in the advertising industry, offering a wide range of solutions to meet the diverse needs of advertisers and publishers alike. With a commitment to transparency, innovation, and client satisfaction, Clickadu aims to deliver 360° ad coverage and maximize ROI for its users.

1. 360° monetization: Clickadu offers a holistic approach to monetization, providing advertisers with access to over 5 billion daily impressions sourced directly from publishers worldwide.
2. Extensive vertical coverage: with 22 verticals covered, Clickadu caters to a broad spectrum of industries, allowing advertisers to target specific niches and audiences effectively.
3. Years of experience: with over a decade of experience in the industry, Clickadu brings expertise and insights that drive successful advertising campaigns and revenue-generation strategies.
4. Diverse ad formats: Clickadu offers seven distinct ad formats, including Banners, PopUnders, Push Notifications, In-Page Push, Instant Text Messages, Video Pre-Roll, and SKIM links, providing advertisers with flexibility and creativity in campaign design.
5. Multiple payment models: Clickadu supports four pricing models — CPM, CPC, SmartCPA, and SmartCPM — enabling advertisers to optimize their campaigns based on specific performance metrics and objectives.
6. Global reach: with traffic from 240+ countries, Clickadu ensures advertisers can reach audiences worldwide, maximizing campaign reach and engagement.
7. Responsive customer support: Clickadu's qualified support team offers prompt assistance and guidance to advertisers, ensuring a smooth campaign setup and optimization process.

Clickadu stands out as a leading digital advertising network, offering advertisers a comprehensive suite of solutions backed by years of industry experience, global reach, diverse ad formats, and responsive customer support. Whether you're looking to maximize ROI or monetize your digital assets effectively, Clickadu provides the tools and expertise needed to achieve your advertising goals.

ExoClick

ExoClick is a leading ad technology provider, functioning both as an ad network and ad exchange platform. With its Ad Exchange unit, publishers can monetize traffic not only within ExoClick's network but also across other ad networks and DSPs. Boasting a global reach and a diverse array of ad formats, ExoClick serves over 12 billion GEO-targeted ads daily to a vast network of mobile and website publishing platforms worldwide.

1. High-performing ad formats: with 20 unique ad formats, ExoClick offers publishers a versatile range of options to effectively monetize their inventory.
2. Global reach: serving ads to more than 65,000 publishing platforms worldwide, ExoClick ensures maximum exposure for advertisers and optimal fill rates for publishers.
3. Real-time data insights: publishers benefit from real-time statistics and performance metrics, empowering them to optimize their campaigns and maximize revenue.
4. Quick setup and faster payouts: ExoClick's platform facilitates quick setup, and publishers enjoy faster payouts with a NET 30-day payment cycle.
5. Brand safety: advertisers and publishers alike benefit from ExoClick's commitment to brand safety, ensuring a secure and reputable advertising environment.
6. Customization and support: with features like custom extensions and round-the-clock customer support, ExoClick provides publishers with the tools and assistance needed to enhance their advertising strategies and maximize earnings.

ExoClick emerges as a reliable partner for publishers seeking to monetize their traffic efficiently and effectively. They work with all kinds of traffic, including adult. With its global reach, diverse ad formats, real-time data insights, and commitment to customer support, ExoClick offers publishers the resources and support needed to thrive in today's competitive digital advertising landscape. Whether it's maximizing revenue, ensuring brand safety, or optimizing campaign performance, ExoClick delivers the tools and expertise to help publishers achieve their advertising goals.

JuicyAds

Stepping into the realm of online advertising, JuicyAds emerges as a seasoned leader, having thrived since its establishment in 2006. This international advertising marketplace specializes in optimizing adult traffic, offering an array of tailored tools and features for publishers and affiliates alike. With over 20 years of industry expertise, JuicyAds has fine-tuned its platform to meet the diverse needs of advertisers and publishers, solidifying its position as a formidable force in adult traffic monetization.

1. Industry experience: with over two decades of operation, JuicyAds brings unparalleled expertise to the table, providing clients with insights and strategies honed through years of successful campaigns.
2. Comprehensive tools: JuicyAds offers a suite of tools and features designed to empower advertisers and publishers, from built-in anti-fraud solutions to granular targeting options, ensuring maximum effectiveness for every campaign.
3. Self-serve platform: the intuitive self-serve platform puts the power in the hands of users, allowing them to manage their campaigns with ease and flexibility.
4. Flexible payment methods: clients can choose from a variety of payment methods, including credit cards, PayPal, Paxum, and Wire Transfers, ensuring convenient transactions regardless of location.
5. Low minimum deposits: with minimum deposits starting as low as $50, JuicyAds makes it accessible for clients of all sizes to get started and test the waters.
6. Dedicated support: JuicyAds provides dedicated support to its clients, offering assistance in multiple languages and ensuring that help is always just a click away.
7. Global reach: operating worldwide, JuicyAds offers access to a vast network of advertisers and publishers, allowing clients to tap into diverse markets and audiences.
8. Continuous innovation: through ongoing innovation and adaptation to industry trends, JuicyAds remains at the forefront of adult traffic monetization, consistently delivering cutting-edge solutions to its clients.

JuicyAds offers clients a wealth of advantages backed by years of experience and innovation. Whether you're an advertiser looking to reach new audiences or a publisher seeking to maximize revenue, JuicyAds provides the tools, support, and expertise needed to succeed in this dynamic industry. Join JuicyAds today and unlock the full potential of adult traffic for your campaigns.

PropellerAds

PropellerAds, a renowned ad network and global traffic source, stands as a beacon for affiliates seeking extensive reach and impactful advertising solutions. With a rich history dating back to 2011, PropellerAds has evolved into one of the largest traffic sources, serving diverse verticals and catering to affiliates worldwide. What are the benefits of PropellerAds?

1. Massive traffic reach: with over 12 billion ad impressions per day, PropellerAds offers unparalleled access to a vast audience, ensuring ample opportunities for campaign success.
2. Diverse ad formats: from Push Notifications to PopUnders & Interstitials, PropellerAds supports a wide range of ad formats, allowing affiliates to engage audiences through preferred channels.
3. Global coverage: with traffic available for numerous GEOs, PropellerAds enables advertisers to target audiences worldwide, facilitating market expansion and campaign scalability.
4. Advanced targeting options: PropellerAds provides sophisticated targeting capabilities, including demographic and interests targeting, user activity segmentation, and rule-based optimization, empowering affiliates to tailor campaigns for maximum impact.
5. Cost-effective pricing: with competitive pricing models such as CPC, CPM, and CPA Goal, PropellerAds offers cost-effective advertising solutions, enabling affiliates to optimize their budget and achieve efficient cost-per-acquisition rates.
6. Innovative features: PropellerAds continually introduces innovative features and tools, such as audience retargeting, auto-optimization, and smart rotator for creative testing, enhancing the effectiveness and efficiency of affiliate campaigns.
7. Real-time bidding: for those willing to take part in ad auctions and buy ad impressions in bulk
8. Responsive support: with 24/7 online chat support and a dedicated account management team, PropellerAds ensures prompt assistance and guidance for affiliates, fostering a positive user experience and facilitating campaign success.

PropellerAds emerges as a dynamic and reliable partner for affiliates seeking to maximize their advertising ROI and drive campaign performance. With its extensive reach, diverse ad formats, and advanced targeting options, PropellerAds empowers advertisers to reach their target audiences effectively and achieve their advertising objectives with confidence. As a leading player in the affiliate marketing landscape, PropellerAds continues to innovate and evolve, reaffirming its position as a preferred choice for advertisers worldwide.

RollerAds

RollerAds is a leading ad network specializing in Push, PopUnder, and In-Page Push traffic. With over 11 million conversions in the past year alone and an impressive 620+ billion impressions, RollerAds has established itself as a powerhouse in the digital advertising landscape.

1. In-house anti-fraud system: RollerAds boasts an in-house anti-fraud system, ensuring the integrity and quality of traffic for advertisers.
2. Powerful optimization algorithms: leveraging advanced optimization algorithms, RollerAds maximizes campaign performance by identifying and targeting the most relevant audiences.
3. Free spy tool with relevant creatives: with a free spy tool featuring high-converting creatives, RollerAds empowers advertisers with valuable insights and inspiration for their campaigns.
4. Traffic presets: field-tested combinations of targeting settings, which can be used to quick-start a profitable campaign.
5. CPA optimization: to turn off underperforming zones automatically.
6. Traffic estimator: to know the approximate traffic volume for a given bid.
7. Only premium traffic: a feature to enable by default only the most converting zones.
8. 24/7 support team: RollerAds provides round-the-clock support, offering assistance and guidance to advertisers whenever needed.
9. Flexible targeting: for tailoring the campaigns to specific demographics, interests, and behaviors.
10. Auto-generated creatives: this feature works for Software & Utilities only (for now) and allows the AI to generate campaign creatives for you, which can shorten campaign creation time by up to 60 seconds.

RollerAds sets itself apart as the ultimate Pop ad (OnClick) network through its commitment to excellence, innovative features, and unparalleled support. With its suite of advanced tools and dedicated team, RollerAds empowers advertisers to achieve remarkable results and drive success in the competitive world of digital advertising.

TrafficStars

With its robust features and extensive reach, TrafficStars offers advertisers unmatched opportunities to tap into a vast pool of global traffic and maximize their campaign performance. In this comprehensive review, we explore the key features and benefits that make TrafficStars a top choice for advertisers looking to thrive in the competitive adult advertising landscape.

1. Premium traffic quality: TrafficStars boasts over 7 billion daily impressions, delivering premium adult traffic from top-tier GEOs and high-converting segments, ensuring advertisers access to quality audiences and optimal campaign performance.
2. Diverse ad formats: from Banners to Push Notifications, PopUnders, Native ads, and Video Pre-Rolls, TrafficStars supports a wide range of ad formats, allowing advertisers to engage audiences through preferred channels and optimize campaign effectiveness.
3. Intuitive campaign creation: with a user-friendly interface and intuitive campaign setup process, TrafficStars simplifies the campaign creation process, enabling advertisers to launch and manage campaigns efficiently and effectively.
4. Real-time bidding: for manual traffic purchasing in bulk, good for expert advertisers and publishers.
5. Advanced targeting options: TrafficStars offers comprehensive targeting options, including GEO, device, operating system, browser, language, carrier, and IP ranges, empowering advertisers to precisely target their desired audience segments and maximize campaign relevance and performance.
6. Dynamic pricing models: with flexible pricing models such as CPM, CPC, Dynamic CPM, and CPMv, TrafficStars provides advertisers with cost-effective advertising solutions, allowing them to optimize their budget and achieve efficient cost-per-acquisition rates.
7. Powerful retargeting tools: TrafficStars features robust retargeting capabilities, allowing advertisers to re-engage users based on specific events and behaviors, driving higher conversion rates and maximizing campaign ROI.
8. Responsive support: with dedicated account managers and responsive support channels, including email and online helpdesk, TrafficStars ensures advertisers receive prompt assistance and guidance, facilitating campaign success and maximizing advertiser satisfaction.

TrafficStars emerges as a premier ad network for advertisers seeking high-quality adult traffic and effective campaign management solutions. With its extensive reach, diverse ad formats, advanced targeting options, and responsive support, TrafficStars provides advertisers with the tools and resources they need to thrive in the competitive adult advertising landscape. Whether you're looking to scale your campaigns or optimize your ROI, TrafficStars offers a comprehensive platform designed to meet the diverse needs of advertisers and drive campaign success. As a trusted partner in the adult affiliate marketing industry, TrafficStars continues to innovate and evolve, reaffirming its position as a preferred choice for advertisers worldwide.

TwinRed

TwinRed, formerly Double Impact, has been a major player in digital advertising for over a decade. Now, as TwinRed, the company continues its legacy of excellence, offering advanced services to meet diverse client needs. Committed to delivering top-notch solutions, TwinRed remains a leader in digital advertising, poised to drive success for clients worldwide.

1. Multi-platform solutions: TwinRed offers a variety of solutions including a self-serve platform, private marketplace, Open RTB, or XML integrations, catering to the diverse needs of advertisers and publishers.
2. Integration with mainstream trackers: advertisers have access to comprehensive tracking capabilities, allowing them to monitor the performance of their campaigns in real time and make data-driven decisions to optimize results.
3. Behavioral retargeting: TwinRed enables advertisers to retarget users based on their behavior and preferences, maximizing the effectiveness of their user data and increasing conversion rates.
4. A plethora of targeting options: advertisers can narrow down their audience using a wide range of targeting features such as device type, city, IP, browser, domain and platform, network, and even sexual orientation.
5. Advanced ad formats: TwinRed offers a diverse range of ad formats including Full-Page Interstitials, Push Notifications, Native ads, Display ads, PopUnders, and Video Pre-Rolls, providing advertisers with flexibility and choice in how they engage their audience.
6. Innovative solutions: in response to changes in the advertising landscape, TwinRed has developed innovative ad tech solutions such as Interstitial ads to overcome bans on PopUnders, demonstrating their commitment to staying ahead of industry trends and providing compliant advertising solutions.
7. Real-time bidding: TwinRed works as an ad network and ad exchange; RTB allows taking part in online ad auctions and buying traffic in bulk.
8. Quality traffic: with a focus on premium inventory and top-tier GEOs, TwinRed ensures that advertisers have access to high-quality traffic that delivers results.
9. Flexible payment options: TwinRed offers flexible payment options including PayPal, Paxum, Bank Wire Transfer, ACH, and Cryptocurrency, making it easy for publishers to receive their earnings.
10. Responsive support: with a dedicated support team, TwinRed offers personalized support to advertisers and publishers, ensuring that any issues or queries are addressed promptly and efficiently.

Specializing in monetizing adult websites, TwinRed works mainly with Cams, Videos on Demand, Adult games, Adult content, Casual and Adult dating. They offer reliable customer support via Email, Telegram, or Skype. A bunch of payment options and decent CPMs should make it worth your while. Besides, non-mainstream sites usually enjoy a higher user engagement rate, so converting there should be easier.

AdSpyglass as a Cherry on Top of the Cake

AdSpyglass is an innovative ad mediation and management platform established in 2014, offering publishers complete control over their ad inventory. It connects publishers with multiple ad networks to optimize revenue from website traffic.

1. Maximized revenue: top dollar for every ad view with auto-selection of ads boasting the highest eCPM and a 100% fill rate.
2. Wide network integration: ads from 35+ top ad networks, including popular ones like the majority of the ones mentioned above.
3. Diverse ad types: various ad types including PopUnders, Display Banners, Native Banners, and more to cater to diverse audience preferences.
4. Consolidated earnings: a single payout for all integrated ad networks through AdSpyglass Marketplace, simplifying payment processes.
5. Low withdrawal threshold: earnings can be as low as $10, ensuring quick access to funds without waiting for high thresholds.
6. Robust analytics: insights with a comprehensive analytics dashboard providing detailed statistics, performance charts, and customizable reports.
7. Referral program: extra revenue by referring publishers and advertisers to AdSpyglass, with benefits including revenue share and free trial periods.
8. Flexible pricing plans: various payment options based on traffic volume and earnings, including RevShare, Pay as You Go, and Post Paid plans.

AdSpyglass offers publishers a comprehensive solution to effectively monetize their websites, optimize revenue, and streamline ad management. With its wide network integration, robust analytics, and flexible pricing plans, it stands out as a valuable tool for maximizing ad revenue.

Conclusion

Despite their mixed reputation, Pop ads remain popular in 2024 due to their high visibility, affordability, and design flexibility. To maximize their effectiveness, advertisers should follow best practices like optimizing the number of fields and using creatives effectively.

Choosing the right Pop ad network is crucial, with options ranging from established platforms like HilltopAds and Adsterra to innovative players like RollerAds and TwinRed. Ancillary services like AdSpyglass also offer valuable tools for optimizing ad revenue and managing inventory efficiently.

By leveraging these platforms and adhering to best practices, advertisers and publishers can capitalize on the enduring appeal of Pop ads and drive successful campaigns in the competitive landscape of digital advertising.