Is your video site growing, and you’re ready to monetize it? Or are you already an experienced tuber looking for a fresh way to boost your profits? Either way, this case study is for you!
The path to success in video site monetization can be tough: browser ad blockers, local restrictions, and slow loads. Before February 2023, Zakir, our Turkish publisher, hit those walls just as hard. But now, all his hard work finally pays off. In the last two years, he made $343,660.74 with HilltopAds ad network!
Note: Please don’t be scared by this big number – all results are real. Moreover, this case study is just one of many examples of how publishers successfully monetize their traffic with HilltopAds. You can find more of them here:
Digital Comics, Real Money: How Japanese Publisher Earned $300K with Manga-Related Website and HilltopAds
What actually sets this case apart from all others is the advanced approach the publisher used to reach such a results – custom ad delivery. Yes, it’s possible when you work with HilltopAds. Further, I will review each step of Zakir’s smart strategy separately and provide a clear guide on how you can leverage its potential as well. Let’s begin!
Key Points
- Pub’s GEO: TR
- Period: Feb 2023 – Now
- Website Category: Video Non-Mainstream
- Top Traffic GEOs: IN, US, PK, MY, DE
- Ad zone: HilltopAds Popunder
- Total earnings: $343,660.74
Start monetizing your site right now
and perhaps we’ll tell our audience about your success story in the next case study.
Before diving into the website monetization strategy
Zakir is a HilltopAds publisher from Turkey. For now his website metrics are:
- 1.1 million visits a month,
- 3.75 pages per visit,
- ∼ 3 minutes per user’s session.
Here are the main website audience channels:
- Search (61%)
- Direct (24.5%)
- Referrals (12.7%)
- Social (1%)
Top traffic GEOs are India (16.4%), the US (7.9%), Pakistan (3.6%), Malaysia (3.6%), and Germany (3.3%).
Now, to convert so many visitors into profit, you need to play smart – you don’t want to scare them away with annoying ads that don’t click with their interests. That’s where HilltopAds comes in.
How to monetize website with HilltopAds
Finding the Right Format
At the start, with the publisher, we tested two types of ad zones: video ads (pre-rolls displayed before the video) and popunders.
Video ads are familiar to anyone as we see video ads every day – on YouTube or TV. But if you do not know what Popunder ads are, here is your quick reminder. Popunder ad is an ad format that opens in a separate tab “before” the main window (popup) or behind that (popunder).
Popunder ads do not interfere with the main content, and wait for their moment in the background. That kept the viewing experience smooth while still bringing in revenue.
In Zakir’s case, it was exactly the kind of low-friction experience his audience needed. Results followed fast.
If you do not know how to start website monetization with Popunder ads, check out this guide:
Custom Ad Display in Action
One of the smartest moves Zakir made early on was asking for a custom setup: he wanted Popunder ads turned off specifically for Chrome users.
Because HilltopAds supports custom ad setups, we quickly implemented this browser-based filtering. It allowed Zakir to prioritize traffic segments where Popunder works best — ensuring fewer user interruptions, and significantly higher engagement.
But this is just one example. From disabling ads on specific devices to setting custom frequency caps or even excluding underperforming GEOs — our platform gives publishers the flexibility to fine-tune traffic monetization around their own traffic behavior.
Make the most of HilltopAds’ custom ad settings!
- GEO settings
- Device Selection
- Multiple advertising formats
- Browsers and OS
- and other custom settings!
Results
Since starting website monetization with HilltopAds in early 2023, Zakir has earned over $343,000 with his site.
That result didn’t just come from high traffic volumes — though with 1.1 million monthly impressions, that helped. It came from matching the right ad format to the way his users actually behave. No guesswork. No one-size-fits-all setup. Just real adjustments made to fit how his site works. The result speaks for itself.
Extra Strategies That will Help you monetize your website successfully
Of course, we couldn’t leave you without precious niche research. Explore these proven tactics used by niche tube sites to boost traffic, engagement, and revenue—each one an actionable move you could implement today.
Focus on SEO tactics
The more traffic you have, the more money you earn – yes, but the quality of traffic is the most important thing that will increase your income. So try to focus on different SEO tactics to attract as much organic traffic as you can. And of course, do not boost your traffic volume by bots or fraud tools.
Social Traffic is your key
Try to work with different social media platforms – Facebook, Instagram, Twitter, TikTok, etc to attract new audiences to your website. Partner with influencers, bloggers or use advertising tools to increase your traffic volume.
Just One More Thing..
Be inspired by this case, but don’t be tricked – such profits are results of smart format testing, high quality traffic, and advanced custom ad display. And that’s what HilltopAds delivers: high CPMs, weekly payouts, flexible ad setups – even in complex niches like this one.
If you’re running a video site and looking for a way to monetize your website, this might be your next step – Sign up to HilltopAds via the link!