In this article, we’ll explore the pros and cons of working with popunder advertising, highlight the top 10 popunder networks of 2025, and share tips on how to choose the right network without making a mistake. Plus, our expert will share their experience and valuable insights.
Before Choosing the Best Popunder Network: What is Popunder?
Popunder is an ad format that appears behind the main browsing tab when users click anywhere on the page. It’s similar to pop-up, but instead of appearing on top of the page, popunder hides under the page. Typically, to run popunder or popup ads, advertisers pay for each 1,000 impressions (CPM).
Roman
HilltopAds business development manager
Popunder works in a fairly simple way. When a user clicks on a website that hosts popunder campaigns (a publisher), a script is triggered that opens a new browser window behind the active one. A click made on the publisher’s website is the most common trigger for popunder to be opened. This second window typically loads a landing page, product offer, or some other promotional content defined by an advertiser. From there on, you can take users further down the funnel, to sign up, app install, email verification, or even a paywall.
Popunders are best reserved for targeting new users and brand awareness campaigns.
Though less disruptive than pop-ups or interstitials, popunders do have a small risk of being overlooked since they remain hidden initially. They’re remarkably simple to deploy — requiring no banners or creatives — and drive traffic directly to a landing or pre-landing page.
Roman
HilltopAds business development manager
In my opinion, pop ads are defined most of all by their bold, attention-grabbing nature. They are direct and very informative in terms of presenting an advertisement message – I mean, you have the whole screen to operate with. With popunders in particular, these qualities are combined with their relative reticence. Opened in the background, they do not interrupt the user’s online activity and its overall flow. Once discovered in a new window, a popunder ad will get the full user’s attention, in case there is an initial interest in the niche or nature of the offer displayed.
Start working with Popunder ads today!
Why Do You Need to Try a Popunder Network?
Pop ads are unique in the sense that they don’t need a typical creative — sometimes, even the offer page will do. That’s a competitive advantage of an ad network, specializing in popunders: they’re easy to start with. Thanks to the simplicity of the ad format, ad networks are able to provide ideal CPM rates for both publishers and advertisers.
Pros:
The Perfect Affiliate Marketing Launchpad
Popunders are ideal for learning affiliate marketing: no banners or creatives required. Just connect a landing page you promote to an ad network. With fewer variables compared to other formats, popunders are great for getting as many impressions as you can.
Seamless User Experience
Unlike disruptive formats, popunders open behind active windows, preserving user flow while ensuring exposure.
Low Cost Structure
As one of digital advertising’s most affordable formats, popunders operate on a CPM model. Rates start as low as $0.50 for Tier-3 GEOs and ~$1 for higher-tier markets. But don’t think that popunders benefit advertisers only — remember that they’re CPM-based, so every impression (not click) counts. Although popunders might be less visible than pop-ups, they’re still hard to miss.
High Conversion & Revenue Potential
Delivers exceptional ROI for performance marketers, with CR rates higher than banners in key verticals.
Increased Visibility
Unlike static ads ignored by users, popunders command attention by appearing behind the main browser window. This makes them particularly effective on desktop devices where visibility is guaranteed.
Massive Traffic Scale
Popunders are ideal for brand awareness campaigns requiring unparalleled reach, especially effective for new market entries. They are universally compatible and have proven their efficiency in high-converting verticals, like: Dating, Cams, eCommerce, iGaming, Gaming, VPNs, Utilities, Mobile Apps, Sweepstakes, mVAS offers, and others.
Roman
HilltopAds business development manager
In my opinion, simplicity, relative affordability, and high traffic volumes are the key advantages of this format. When a brand enters a new market and sets up a well-designed and well-budgeted popunder campaign, it can take them really far. I’ve managed popunder campaigns that started as general brand awareness efforts and ended up lasting for years, bringing in leads and sales on a daily basis. The momentum you get is huge.
When it comes to tracking and performance analysis, it only takes several hours to set up end-to-end tracking using our presets, for example. It’s a must, guys. Do that for sure.
Cons:
Negative attitudes of potential customers
Unlike banners (where users choose engagement), popunders appear without consent. This involuntary exposure can trigger a negative response, but once again, it’s less of an issue with popunders than with pop-ups.
Limited Audience Targeting Capabilities
While pop networks offer massive reach, audience segmentation is crude compared to social platforms. You trade precise targeting (interests, demographics) for ultra-low CPMs – a key budget-for-control compromise.
Vulnerability to Ad Blockers & Browser Restrictions
Popunders face aggressive blocking from browsers (Chrome’s pop-up blocker) and ad-block extensions. Though networks counter with anti-detection tech, there is still a significant traffic loss.
Limited Network Availability
Not all ad networks work with the popunder ad format, let alone provide premium traffic. You need to double-check if your ad network of choice does support this ad format for its advertisers. Or you can simply work with HilltopAds, because we just do. Register to start working with probably the most robust ad format on the market.
Possible Bot Traffic
The simplicity of pop ads comes at the cost of increased risk of fraud. Whether it’s a competition or a malevolent publisher, you need to be sure you’re protected. Work with a reputable ad network, read forums, and opt for a testing period where you get to know each other better and deliver only a bit of your available traffic.
Roman
HilltopAds business development manager
On the downside, this format isn’t as precise or razor-sharp as Facebook Ads, for example. Starting with minimal budgets and expecting immediate results can be a confusing experience – popunder campaigns need time and a decent amount of volume to build performance. You can always consult your manager about your specific offer – we’ll help you plan the campaign and give you an honest idea of what to expect.
How to Choose the Best Popunder Network?
Ad networks tend to have exclusive ad inventory, so the same approach might not work for a new ad network. Run the tests to see if your offer converts just as well, and adjust your traffic settings and CPM rates accordingly. That’s the foundation, but there are more factors to consider when picking an ad network specializing in popunder traffic.
GEO & Reach
Check what GEO is covered by a network. Tier-1 is not always the best option due to high CPM rates and the widespread adoption of ad blockers. While there are ways to counter such blockers, sometimes Tier-2 or Tier-3 can deliver a higher level of profit due to the sheer volume of traffic.
Check CPM Rates
Most popunder networks work with CPM rates. Get to know the bidding rates, but keep in mind that low rates don’t mean you will be better off. After all, making an impression is easier than firing a conversion. Nonetheless, it’s always good to know CPM rates.
Manager Support
Support is crucial. It is always nice to have an expert who can help you avoid getting lost.
You can always ask managers for average CPM rates by demographics, GEO, device type, vertical, and payment methods. This way, you can estimate your earnings more precisely.
Mobile & Desktop Compatibility
An ideal popunder ad network should be fully compatible with both desktops and mobile devices. Due to the varied behavior of popunder ads by platform, mobile optimization support becomes essential. If not properly implemented, these ads can disrupt user experience and violate policies.
Launch your first Popunder ad with HilltopAds and you will get
- Advanced targeting options
- Direct traffic sources
- Self-serve platform
- Fully-managed service
- Postback tracking
Roman
HilltopAds business development manager
In my opinion, there aren’t that many ad networks on the market that offer good popunder traffic, and a bit of research is usually enough to find them. Key things to look for include an advanced system for filtering out bot traffic, integration with leading trackers, and default targeting options available in the panel. Personal support and some suggestions and insights are crucial even for experienced buyers, it really helps them grow. Having direct publishers – or even better, their own websites – is the most important factor, but also the hardest to verify, since all networks claim they have direct traffic. In this case, it really comes down to reputation – experienced advertisers usually know exactly who’s offering what.
Top 10 Popunder Networks in 2025
HilltopAds
HilltopAds is the best popunder network with billions of high-quality impressions, performance-based targeting options, and anti-fraud solutions that connect brands with their potential customers worldwide.
GEO: 200+ countries
Reach: 73 billion impressions monthly
Targeting options: GEO, browser, OS, device type, keywords and interests, language, and more
Minimum deposit: $100
HilltopAds offers direct high-quality popunder traffic sources from all over the world that will perform any niches – dating, Onlyfans, iGaming, eCommerce, games, etc. Thousands of advertisers choose HilltopAds for its user-friendly self-service platform, personal support, auto optimization tools, and other benefits advertisers get with HilltopAds.
ExoClick
ExoClick is a leading ad tech company that functions as both an ad network and an ad exchange, providing monetization opportunities for advertisers and publishers. It connects advertisers with publishers to display ads across a global network of websites and mobile platforms.
GEO: Global, but lacks granular GEO-targeting
Cost Models: CPC, SmartCPM
Reach: 20 billion daily impressions
Targeting options: location, device, OS, browser, language, and mobile carrier targeting
Minimum deposit: $200
PropellerAds
PropellerAds is a self-service, high-performance ad network specializing popunder and telegram advertising. It provides a platform for advertisers to reach a broad audience through various ad formats, including classic push, in-page push, and popunder.
GEO: 195+ countries
Cost Models: CPM, CPC, SmartCPM, SmartCPC, and CPA Goal.
Reach: 12+ billion daily impressions, and 10 million daily clicks
Targeting options: GEO, device type, operating system, browser, connection type
Minimum deposit: $100
Adsterra
Adsterra is an advanced advertising network, having started only in 2013. The platform works with the most popular ad formats — popunders, in-page push and interstitials ads. Adsterra’s in-house 3-level security system prevents malware, ad fraud, and bot traffic, ensuring high-quality views and clicks. Also, Adsterra emphasizes the top verticals for working with popunder ads, which are Gambling, e-Commerce, Sweepstakes and Utility.
GEO: worldwide from Tier 3 to Tier 1
Reach: 35+ billion impressions monthly
Targeting options: country, language, OS, browser, keywords, carrier or Wi-Fi
Minimal deposit: $100
ClickAdilla
ClickAdilla is a multi-format ad network founded in 2017. The self-service platform supports running campaigns in 13 ad formats, including on-click (popunder), push, in-page, banner, tab links, native, in-app, and others. ClickAdilla quickly gained popularity as the number of daily impressions on popunders is already above 10 million! The range of advertisers is also quite sufficient — over 15,000
GEO: 240+ countries
Reach: 4.5+ billion ad impressions daily
Targeting options: GEO, device targeting, connection type, and browser targeting
Minimal deposit: $50
EZmob
EZmob is a complete self-serve advertising network, preserving the five most popular ad formats for running campaigns: popunder, display ads, push, native, and calendar. The platform offers really rich functionality regarding setting up and optimizing campaigns and introduces automated tools. Although EZmob operates with many ad formats, popunder traffic remains its main focus.
GEO: 220 countries
Reach: 3 billion+ monthly impressions
Targeting options: GEO, device targeting, OS and browser targeting, connection type, mobile ISP/carrier targeting
Minimal deposit: $100
JuicyAds
JuicyAds is one of the oldest advertising networks, having been publicly launched in 2006. Since then, they’ve completely renovated the platform, which is now a self-serve advertising platform primarily focusing on the Dating niche. Apart from providing the opportunity to run popunder campaigns, users can also launch banner ads, interstitials, and native ads.
GEO: worldwide from Tier 3 to Tier 1
Reach: 1+ trillion ad impressions in total
Targeting options: country, device, niche, browser, OS, connection type, carrier, language, IPS, schedule, Alexa ranking
Minimal deposit: $100
TrafficShop
TrafficShop is another veteran ad network that has been around since 2008. During this time, TrafficShop developed and innovated its platform, which now allows campaigns to launch on popunder traffic, skimmed traffic, display banners, and native ads on both mobile and desktop. The platform is fully compatible with integration with S2S (server-to-server) tracking solutions and guards traffic quality with internal anti-fraud filtering technology.
GEO: 220 countries
Reach: 50+ million daily traffic
Targeting options: country, region, city, language, browser, OS, device, connection type, carrier, ISP, schedule, source
Minimal deposit: $50
UngAds
UngAds is a relatively young advertising network that appeared on radars in 2015. The platform has been improving ever since, offering a complete self-service platform and advertising in three leading formats: click under, push, and native. UngAds has managed to gather about 500,000 publishers and is still expanding.
GEO: 190+ countries
Reach: 800+ million ad impressions daily
Targeting options: country, city, device, browser, OS, browser language, vertical, carrier, schedule.
Minimal deposit: $100.
MyBid
MyBid is a new generation advertising platform that, from the very first look at it, strives to provide maximum user-friendly interactions. MyBid has expanded its coverage across powerful formats such as popunder, in-page, web push, video ads, banners, and native.
GEO: 200+ countries
Reach: 5+ billion ad impressions daily
Targeting options: country, city, device, OS, browser, language, ISP, carrier
Minimal deposit: $100
How to Advertise with Popunders
After choosing an ad network that fits all our demands, it is time to create popunder and begin advertising. Due to its technical simplicity, the main goal is to make ads visually appealing and easy to access. Follow these tips to elevate your popunder conversion rates:
The Faster – the Better
Speed is an absolute must. Users try to close popunders the moment they see them, and every second of delay gradually decreases your conversion rate.
To make a page load faster, you need to make it “easier.” Compress all the visuals (and make them simple to perceive), using AVIF or WebP formats. Pictures should weigh no more than 100 KB. You can greatly increase the speed by connecting your page to the CloudFlare service.
Some affiliate programs offer heavy landing pages on WordPress, which weigh 2 MB and load in 3–4 seconds. Such landing pages cause users to leave — keep them lightweight with PageSpeed Insights or Lighthouse from Google.
Visuals and CTA
The second important rule is the most understandable and straightforward message on the landing page. It should be so simple that the user should understand the offer after a glance at the page. Your page must convert in the half-second before users close it.
The winning formula:
- 5-word headline, like: “Your iPhone 16 Won! Claim Now”
- Bullet-point body: Short phrases only – no paragraphs
- Big red CTA (call to action) button: Large font with action verbs like “GRAB MY PRIZE”
- FOMO triggers: Live countdowns (e.g., “3 people claiming now”)
Just remember not to promise anything you can’t actually deliver to avoid disputes with your product owner.
Roman
HilltopAds business development manager
Keep it clean and make sure it loads fast and closes without any issues. Design is definitely the most important element. Ad networks that work with quality websites won’t allow any misleading or scary pre-landers—just accept that as a given. In my experience, a website’s main page can work as well as a specially designed landing page, which means you shouldn’t necessarily be catchy. Make it look nice and gain users’ trust.
To make your Popunder ads work even better
launch it together with HilltopAds!
Why HilltopAds Is the Best Popunder Network
HilltopAds is the best popunder ad network for advertisers, designed to help you reach your potential customers from all over the world. With global reach (73B+ monthly) and direct traffic sources, we are the go-to advertising network to promote dating, iGaming, Onlyfans, eCommerce offers, as well as Games, mobile apps, VPN and other offers. Buy traffic, explore self-serve advertising, and get go-to solutions that drive conversions and maximize ROI.
Self-Serve Advertising
Our intuitive self-serve platform makes it easy to launch and manage campaigns. Whether you’re a seasoned pro or new to online advertising, we make it easy to buy website traffic and scale effectively.
Auto Optimization
Auto Optimization helps advertisers and agencies automatically add non-profitable traffic sources to a Blacklist, optimizing traffic and maximizing results. It saves you time and effort while boosting your ROI.
Advanced Targeting
With our precise targeting tools, you can achieve better conversions. Filter by countries, cities, languages, browsers, well-known apps, interests, and more to ensure your offer reaches the ideal audience.
Direct Traffic Sources
HilltopAds’ ad network for advertisers ensures your campaigns get the best exposure with our premium, verified traffic sources. This network is perfect for delivering the highest-converting ads to the right audience.
No Bot Traffic
HilltopAds’ proprietary anti-fraud system, maintains industry-low bot traffic rates below 10%. Thus, you can be sure that the traffic you get will always be pure and high-quality.
Anti-AdBlock Features
Even if users installed any AdBlock application, they will still see your ads, therefore bringing views and increasing reach and revenue thanks to our innovative own Anti AdBlock solutions.
Constant Support
Our managers and hotline are always ready to help you set up your campaign. No matter what idea you have, we will make it happen. Contact us if you have any questions.
Converting Formats
Popunder is not the only format we provide. We also offer in-page ads, Video VAST, Banners, and other formats for your campaigns.
Final Thoughts About the Best Popunder Networks in 2025
Popunder ads, which open discreetly behind a user’s active browser window, remain a lucrative tool for advertisers seeking high-impact reach without disrupting user experience. Their simplicity (no creatives needed, just a landing page) and proven profitability make them ideal for most verticals.
Integrating them into your ad campaigns can attract many users, who will definitely see your ads. To make the most of the popunder format, we recommend joining an ad network.
In this article, we discussed many great popunder ad networks, including HilltopAds. Join us and start making money — registration takes only six steps, and our specialists will assist you along the way!
If you want to learn more about popunders in general, consider visiting our blog and YouTube channel. You can find tons of useful information there!