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We tell you how to successfully launch MVAs offers using the example of a case study. We have collected the most important things: how such offers work, their main advantages, and recommendations for working with them in practice. Mobidea and HilltopAds experts also shared their experiences and unique insights that…

In recent years, cloud-based photo editors powered by AI have mastered the art of stripping away layers of clothing from user photos — automatically erasing the “fabric” pixels and reconstructing a seamless, photorealistic image of the body. At first glance, it looks like just another beauty filter, but these algorithms…

Betting is a niche with the fan’s excitement at its core. What the final score will be? Is your forecast correct? Many fans have tried their luck placing bets – some succeeded, others didn’t. But in both cases, it all started with an ad that attracted and convinced them to…

YouTube is a digital powerhouse — the world’s second-most-visited platform and a cornerstone of video content. With over 2.7 billion monthly users, it offers endless opportunities for exposure. But here’s the catch: How do you make your video stand out when 500 hours of content flood the platform every single…

SHEIN is a fast-growing Chinese e-commerce platform and a global leader in fast fashion, beloved by young shoppers for its rock-bottom prices and massive selection. In 2023 alone, the SHEIN app was downloaded over 260 million times, and in 2024 the company’s annual revenue surpassed $50 billion — numbers that…

We have discussed the topic of KPIs in affiliate and digital marketing many times and told you about different effective strategies to improve them. This time we have an unusual case — we will still be looking at KPI, but one that you as an advertiser cannot influence in any…

We all know that human beings are social creatures. We constantly need to communicate with someone, maintain relationships, and feel part of a community. In the end, there was a reason to put socialization as one of the first stages of Maslow’s pyramid, known to everyone from the school curriculum.…

Where does ad campaign optimization begin? How is improving Popunder’s campaign performance different from the optimization process in general? What pitfalls might you step in at various stages? We resolve all the possible questions you might have by providing the biggest manual on Popunder campaign optimization. Because this article will…

122% ROI from promoting a utility app — a real case. In 2025, utility apps are still profitable, but only with the right strategy. We share which tools worked, how we optimized ad campaigns, and which tactics delivered the highest returns. Key Points Offer: UtilitiesGEO: US (United States)Traffic: Mainstream and Non-Mainstream High and…

One of the most profitable verticals in Uzbekistan is mVAS Carrier Billing — a model where users subscribe to digital services like premium entertainment content, with payments deducted directly from their mobile carrier balance. Uzbekistan is one of the most promising Tier-3 GEOs, with a rapidly growing internet audience and…