Affiliate Marketing

Brand awareness itself is a metric, but a lot of people call it a “soft” metric. If we look through Harvard Businnes School research, then we can see that brands that enter a customer’s head set early – are more likely to be chosen later. In a matter of fact…

Global sports events have always been powerful traffic drivers, and 2026 will be a landmark year. With the FIFA World Cup 2026 and the 2026 Winter Olympics taking place within months of each other, advertisers and publishers should expect unprecedented traffic surges, shifts in user behavior, and short-term monetization opportunities…

Ad spend leaks, campaigns underperform, and CPM often misleads. Mastering CPM with the right tools turns confusion into clarity, tracks every impression, and boosts ROI. This article shows how to calculate CPM accurately and use a powerful calculator to optimize campaigns. It’s hard to overestimate the importance of the right…

What comes to your mind when you think of a digital marketplace? Affiliate marketing is often one of the first strategies that come to mind. It still accounts for about 16% of all e-commerce sales in the U.S. and Canada. In 2024 alone, U.S. advertisers invested approximately $13.63 billion in…

What is CPA Marketing CPA Marketing, or Cost Per Action Marketing, is a type of Affiliate Marketing where advertisers pay only for specific actions and not for clicks or impressions. These actions could be sign-ups, installations of apps, submission of forms, subscriptions, or purchases. You may count CPA as a…

As video takes over the digital landscape, many publishers and advertisers face wasted budgets, low engagement, and poor conversions. With video projected to make up 82% of all internet traffic by the end of 2025 and 93% of marketers already using it, mastering monetization and ad placement is essential. This…

Testing campaigns without the right setup can cost you valuable time and money. Our brand-new guide, How to Start Advertising with HilltopAds – 2025, is a hands-on, step-by-step playbook packed with real screenshots. It guides you through every step – from account registration and onboarding to tracker integration and launching…

WebView traffic hides untapped potential — it converts up to 50% better than standard sources. This article reveals what drives its performance, which apps bring the best results, and how to use these insights to scale campaigns effectively with HilltopAds. Sign up with HilltopAds and start monetizing WebView traffic today.…

In digital marketing, a key question is how many times an ad should be shown to the same user. Too few exposures may cause a customer to miss the ad, while too many can lead to “banner blindness” or irritation, reducing engagement. Understanding how the number and timing of exposures…

Modern affiliate marketing is possible with a set of technologies called AdTech. Now, that’s a broad term that we need to elaborate on. Specifically, we will discuss RTB, programmatic advertising, the main actors, the pros and cons of AdTech, and what you can expect from the industry in the future.…