Affiliate Marketing

Hello, advertisers! HilltopAds team welcomes you on another in-depth research for better understanding of ad campaign targetings. Last time, we shared a distribution of ad blockers among different browsers and regions (make sure you check it out, because it makes a great combo together with this article). Introduction: The Point of the…

Advertisers and affiliates generate links between sites, products, and advertising campaigns like hard-working spiders weave a web. It is not for nothing that the Internet is called the World Wide Web — everything in it is connected through a multitude of links. That is why link building should be an integral aspect…

Why some advertisers thrive on winter holiday season while others lose their budget? What are the latest NY’s marketing trends that advertisers should consider? And what role does creativity play in determining the success of ad campaigns? There are so many questions and so few answers. In this article we’re…

What’s the Big deal about Black Friday.. A wise man once said: ”The three most important days in advertisers life are the day he starts running ads, the day he gets revenue from them and Black Friday shopping day”. But let’s put jokes aside: discussing Black Friday marketing strategy is…

Search engine optimization (SEO) focuses on optimizing your website’s content to achieve higher rankings in search results. As you know, social media marketing is about promoting your posts on platforms such as Instagram and Facebook to enhance engagement. By integrating social media with SEO, you can lure valuable traffic to…

All marketing is built on relationships: with customers, with partners, with competitors, with contractors. That’s why in affiliate and digital marketing, connections and their quality come to the forefront: who you collaborate with, who you refer to in your expert materials, who you promote for money or as a partnership…

Any business is a kind of game with its own plot and rules, especially in iGaming industry, which is directly related to gaming products. So why don’t we also look at marketing these offers as a game? For sure to get ahead of your rivals in some action game or…

In modern digital marketing reality, getting traffic to your website is only half the battle. The real challenge lies in retaining that traffic and converting your website visitors into buyers. If your list of marketing KPIs does not include bounce rate, then most likely you have no idea how much…

There are many metrics in the world of affiliate and digital marketing, but one is worthy of separate coverage. Clicks! They’re what all digital advertising is based on. To go to a brand’s website, to a product card, to spin a slot, to order a product, to share a post…

Many experts in affiliate and digital marketing will tell you that the secret to success is professionalism and years of experience. This is certainly true, but there is one more secret (actually very affordable) weapon on the way to audience attention and high ROI — a well-chosen digital toolkit. Using…