Affiliate Marketing

Many affiliate marketers never quite reach their potential — and one of the biggest reasons is skipping conferences. That’s why we’ve pulled together this guide to the key events of 2025–2026, so you can plan ahead and give yourself a real chance to move forward. What are the benefits of…

You lose your income if you don’t know what a GEO Tiers is. This directly affects your clicks, impressions and ROI. In this guide for affiliate marketers, we explained the difference between the three GEO Tiers, as well as described the nuances of working with it, provided a list of…

This evergreen vertical will bring over $270 billion to advertisers worldwide by the end of 2025. This amount will only grow every year, so we have compiled a complete guide about iGaming, told you about the formats, the history of development and the legal side of this industry. All direct…

Banners no longer work if you don’t take these 5 key points into account. In this guide, we shared the formula for an effective banner, as well as analyzed examples of well-known companies that will help driving your brand visibility in 2025. What is Banner Ads? Banner ads are display…

In this article, we’ll explore the pros and cons of working with popunder advertising, highlight the top 10 popunder networks of 2025, and share tips on how to choose the right network without making a mistake. Plus, our expert will share their experience and valuable insights. Before Choosing the Best…

Stats don’t match up? We know firsthand how frustrating and confusing it might be. But don’t worry; the HilltopAds team will provide you with all the necessary instructions to sort it out once and for all. If you want to clarify what data discrepancies are, why they happen, and how…

Are you a bit unsure about what programmatic advertising is? You may be curious about how challenging or expensive it could be to incorporate for your business. Or maybe you are wondering if it fits well with your business goals. This guide explains everything you need to know about programmatic…

Roman Karpov from HilltopAds recently joined OfferVault’s YouTube channel as a special guest on the latest episode of The Affiliate Marketing Show. Alongside Josh Sebo (OfferVault), Adam Young (CEO of Ringba), and industry legend Harrison Gvertz, they unpack the freshest trends and traffic strategies—zeroing in on the red‑hot, fast‑growing AI‑powered Dating…

Cost Per Click (CPC) is a fundamental bidding model in digital marketing, enabling advertisers to buy ad spots, display their ads, and pay only for actual engagement. There are other models available, but this one in particular remains a popular choice, regardless. In this article, we will elaborate on the…

Even if you are not a newbie to the world of affiliate marketing, you may still wonder — what is CPM? Perhaps you have not worked with this model before because it is difficult to understand, or it seems to you that it loses to analogs such as CPC, CPA…