Affiliate Marketing

What’s the Big deal about Black Friday.. A wise man once said: ”The three most important days in advertisers life are the day he starts running ads, the day he gets revenue from them and Black Friday shopping day”. But let’s put jokes aside: discussing Black Friday marketing strategy is…

Search engine optimization (SEO) focuses on optimizing your website’s content to achieve higher rankings in search results. As you know, social media marketing is about promoting your posts on platforms such as Instagram and Facebook to enhance engagement. By integrating social media with SEO, you can lure valuable traffic to…

All marketing is built on relationships: with customers, with partners, with competitors, with contractors. That’s why in affiliate and digital marketing, connections and their quality come to the forefront: who you collaborate with, who you refer to in your expert materials, who you promote for money or as a partnership…

If you’re ready to scale your iGaming affiliate program and stop losing profit due to messy tracking and payouts – this article is for you. We’ve gathered the top 12 affiliate platforms that automate tracking, analytics, and fraud protection. Discover the tools that will help you manage your affiliate program…

In modern digital marketing reality, getting traffic to your website is only half the battle. The real challenge lies in retaining that traffic and converting your website visitors into buyers. If your list of marketing KPIs does not include bounce rate, then most likely you have no idea how much…

There are many metrics in the world of affiliate and digital marketing, but one is worthy of separate coverage. Clicks! They’re what all digital advertising is based on. To go to a brand’s website, to a product card, to spin a slot, to order a product, to share a post…

Many experts in affiliate and digital marketing will tell you that the secret to success is professionalism and years of experience. This is certainly true, but there is one more secret (actually very affordable) weapon on the way to audience attention and high ROI — a well-chosen digital toolkit. Using…

Search Engine Optimization (SEO) is a solid alternative to paid traffic. No, it won’t replace good old PPC campaigns any time soon, as the latter delivers results quicker and in a more predictable fashion. However, they both work best when used in tandem, as PPC is short-term oriented, while SEO…

Video games have evolved beyond the realm of fleeting hobbies, and cybersport is recognized as an official sporting discipline. Computer games aren’t just about the game itself: for some, it’s a sport, for others, a means of escape, the rest search for a community of game teammates, and some folks…

Remember, we dived into the fundamentals of online advertising and discussed the important tools in this endeavour. In practice, it turned out that the topic of tools and their specific properties is much more multifaceted and needs more specifications. That’s why we have made a detailed review of the most…