From $1,400 to $4,198: The iGaming Campaign That Took Brazil by Storm

iGaming offers are undeniably among the most profitable in the affiliate marketing world. They’re part of the so-called “evergreen” verticals—always in demand and consistently delivering results. But how do you pick the right offer, GEO, and set up your campaign to ensure your stats are as green as a lush spring forest?

Get ready to explore the exciting world of iGaming—a rapidly growing market full of opportunities and potential for affiliates. Let’s dive into the strategies that make it an ideal space for traffic arbitrage!

Offer: iGaming
GEO: BR (Brazil)
Traffic: Mainstream High and Medium Activity
Ad Format: Popunder mobile
Ad campaign period: 17 October – 31 October
Revenue: $4 198,08
ROI: 197.3%

iGaming is one of the fastest-growing verticals in digital advertising, but the term often overlaps with the broader gambling industry, creating some confusion. Let’s clarify! iGaming is not confined to online sports betting or poker; it also includes online casino advertising, esports betting, and other forms of wagering on game or event outcomes. Essentially, iGaming and gambling ads cover any digital platform where users bet money online.

Currently, the iGaming market is valued at $66.7 billion annually, and its growth trajectory is undeniable. With increasing legalization in regions like the U.S. and Europe, the vertical’s projected annual growth rate is 11.5% through 2030, making it a stable yet innovative space for affiliates and advertisers.

However, understanding legal restrictions is critical when you aim to advertise gambling or promote online casinos. For example, some regions may limit online casino ads while allowing broader gambling campaigns, and regulations can vary significantly by country. For marketers, this means tailoring campaigns to comply with local laws while maximizing audience reach.

Platforms specializing in iGaming thrive in regions like Brazil, where online casino advertising gains significant traction due to the expanding digital infrastructure. You can find the offer details in the accompanying campaign screenshot for reference.

Brazil’s interest in online gambling is skyrocketing, driven by improvements in 5G networks and increased adoption of digital payment methods. These factors create a fertile ground for affiliates aiming to promote gambling effectively.

What makes the iGaming audience so attractive to advertisers? Engagement is the key. Gamblers are highly involved with platforms, frequently returning to play. For affiliates, this means greater retention rates and higher revenue potential.

So, how do you succeed in this vertical? It’s all about choosing the right GEO. Some regions, like Brazil, have become hotspots for online casino ads, offering immense opportunities to promote gambling to a highly engaged and growing audience. Tailor your campaigns for local preferences, languages, and payment habits, and you’ll be on the path to success in this thriving market.

To learn more about the iGaming vertical and strategies for success, be sure to check out the expert podcast available on our HilltopAds YouTube channel.

Brazil’s booming digital market is one of the most exciting opportunities for advertisers, particularly in the iGaming vertical. With an impressive 27.23 billion impressions, or 13.58% of global traffic, it’s no wonder that this GEO stands out as a top choice. The region is thriving, and if you haven’t explored this market yet, you’re missing out on engaging with a highly active audience. So, how can you effectively break into the Brazilian iGaming vertical?

It’s simple: leverage Brazil’s official language, Portuguese. Only a small fraction of the population speaks English, so the best way to connect with your audience is to speak their language. Before launching any offer, ensure that your creatives, pre-landers, and landing pages are fully localized in Portuguese.

Additionally, digital payment methods are gaining momentum across Brazil, with increasing adoption of online casino payment systems such as digital wallets and local payment providers, while 5G networks are expanding rapidly. These developments create a fertile environment for the growth of the iGaming industry.

Even more intriguing, Brazil is experiencing a crypto boom. Analysts at Mercado Bitcoin predict that by 2030, over half of Brazil’s population may become digital asset investors. In just a year, the number of Brazilians owning crypto has soared from 14% of the population in 2023 to 24% in 2024—a staggering 70% growth in a short period.

With such compelling trends, it’s clear that Brazil offers unmatched potential for affiliates in the online casino advertising space. Don’t miss your chance to grab your slice of the Brazilian market!

Let’s move on to the campaign settings.

Before launching an advertising campaign on HilltopAds, you need to register as an advertiser. You can register using this link.

Next, to create an advertising campaign, you need to:

• Go to the Manage Campaigns section
• Click the Add Campaign button
• In the campaign creation section, select the Popunder mobile ad format
• In the Traffic Channels section, choose Mainstream High and Medium Activity

Next, it’s essential to set up the Postback to track the results of your ad campaign.

For a detailed description of working with Postback and the available placeholders, check out our guide.

In simple terms, for the final URL of the offer, we need to insert parameters to pass conversions and source IDs. The parameter for passing conversions is click_id, and the source ID is zone_id.

As a result, our Final Destination URL should look like this:

https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}

• {{ctoken}} – HilltopAds parameter for passing conversions.
• {{zoneid}} – HilltopAds parameter for passing source ID.

In general, you can add absolutely any parameter from the available options that is necessary for further campaign analysis. However, remember that it is essential to include the click_id parameter in the final link to pass conversions.

Next, we set the necessary targeting settings:

• GEO – BR (Brazil)
• Device – mobile
• Language – Portuguese

You can also configure campaign filters and allow/disallow Proxy and WebView traffic from the campaign. In our case, for the Mainstream iGaming offer, we have disabled all filters:

• Proxy – disallow
• WebView – disallow

You can set both daily and overall advertising budget limits, but keep in mind that the daily limit should not fall below $20. During our testing phase, we opted for a daily campaign limit of $100 across all days.

If necessary, you can also set campaign schedules. Our campaign will run 24 hours a day, 7 days a week. If we observe a significant variation in conversions throughout the day after the initial tests, we will set targeting for specific days and times.

The final step before launching iGaming campaigns is to set the cost per thousand impressions (CPM). Here, we pay attention to the Traffic Volumes graph in the top left corner, which calculates premium, minimum, and recommended CPM rates.

We set a CPM bid of $0.8 for each campaign to ensure accurate and consistent performance data, aiming for a clear understanding of the campaign’s effectiveness.

Advice from HilltopAds: 
To test a new offer, start with the recommended CPM. This will show whether the offer is effective and whether the campaign needs optimization.

We implemented the automatic optimization tool from day one of the campaign, configuring the analysis parameters to a 24 hour period, with a threshold of 1,500 impressions and fewer than 1 conversion. This strategy enabled us to cut costs on underperforming ad sources and reallocate the budget to more promising audience segments. Additionally, to track conversions effectively, we set up a postback tracker through Voluum, ensuring accurate data transfer for optimization.

The statistics from the 15-day advertising campaign can be seen in the screenshot from the Voluum tracker. This provides a clear overview of the campaign’s performance, including key metrics and conversions achieved during the testing period.

To learn more about the capabilities of automatic optimization with HilltopAds ad network, you can check out the article on the website:

Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.

After carefully tuning the advertising campaign for 15 days, we achieved the following results:

• Total Costs (Spent) – $1 412.07
• Total Earnings (Profit) – $4 198,08
• ROI (Return on Investment) – 197.3%

ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.

The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%

In this case, the return on investment is 197.3%.

The iGaming vertical continues to prove its profitability, offering significant revenue potential and stable demand. A case study of a successful iGaming offer targeting Brazil highlights several key insights and actionable tips for launching an advertising campaign:

Start by choosing the right offer and GEO, focus on localization, and ensure your campaigns comply with local regulations. With the right tools and strategies, affiliates can unlock the immense potential of iGaming, transforming campaigns into consistently profitable ventures.

Now it’s your turn—explore, test, and refine your approach to tap into this booming market. Good luck!

For direct iGaming advertisers only, we offer a 100% cashback on the first deposit, up to $2,000. Everyone can use the promo code IGAMINGHT to receive a 20% bonus on their first deposit of $100 or more. You can use one special bonus only.