Trends & News

Betting is a niche with the fan’s excitement at its core. What the final score will be? Is your forecast correct? Many fans have tried their luck placing bets – some succeeded, others didn’t. But in both cases, it all started with an ad that attracted and convinced them to…

Are you a bit unsure about what programmatic advertising is? You may be curious about how challenging or expensive it could be to incorporate for your business. Or maybe you are wondering if it fits well with your business goals. This guide explains everything you need to know about programmatic…

When almost every day you meet bloggers of different topics in the digital space and hear about their roof-raising success stories and huge earnings, you can’t help but wonder why I can’t do the same? Actually, you can! Yes, there are some concerns around how to make money by blogging,…

Reaching the target audience strongly depends on the correct approach of identifying each single user precisely, as much as the quality of your traffic source. As the puzzle is created piece by piece, unique users are identified via a combination of several approaches at once. Therefore, we decided to investigate…

Roman Karpov from HilltopAds recently joined OfferVault’s YouTube channel as a special guest on the latest episode of The Affiliate Marketing Show. Alongside Josh Sebo (OfferVault), Adam Young (CEO of Ringba), and industry legend Harrison Gvertz, they unpack the freshest trends and traffic strategies—zeroing in on the red‑hot, fast‑growing AI‑powered Dating…

Cost Per Click (CPC) is a fundamental bidding model in digital marketing, enabling advertisers to buy ad spots, display their ads, and pay only for actual engagement. There are other models available, but this one in particular remains a popular choice, regardless. In this article, we will elaborate on the…

Even if you are not a newbie to the world of affiliate marketing, you may still wonder — what is CPM? Perhaps you have not worked with this model before because it is difficult to understand, or it seems to you that it loses to analogs such as CPC, CPA…

Are you sure you know everything about what affiliate marketing is? Do you doubt whether it’s hard to get started or whether it’s really profitable? In this article, we will cover everything related to the question “What is affiliate marketing”: how to start, what to expect, and which tips and…

Affiliate marketing is a robust method of making a living, at least at the beginning of 2025. It requires dedication, attention, and passion; but if you invest the required time and effort, it will pay back… eventually. To make paybacks come quicker and more frequently, we’ve prepared a dedicated article…

In affiliate marketing, it’s not enough to buy traffic of high quality to run profitable ad campaign. Another important aspect of every launch is precise targeting. This is why in the past, we’ve explored which browsers are most popular in different countries and how proxy traffic can be an opportunity…