Trends & News

Modern affiliate marketing is possible with a set of technologies called AdTech. Now, that’s a broad term that we need to elaborate on. Specifically, we will discuss RTB, programmatic advertising, the main actors, the pros and cons of AdTech, and what you can expect from the industry in the future.…

Many affiliate marketers never quite reach their potential — and one of the biggest reasons is skipping conferences. That’s why we’ve pulled together this guide to the key events of 2025–2026, so you can plan ahead and give yourself a real chance to move forward. What are the benefits of…

You lose your income if you don’t know what a GEO Tiers is. This directly affects your clicks, impressions and ROI. In this guide for affiliate marketers, we explained the difference between the three GEO Tiers, as well as described the nuances of working with it, provided a list of…

This evergreen vertical will bring over $270 billion to advertisers worldwide by the end of 2025. This amount will only grow every year, so we have compiled a complete guide about iGaming, told you about the formats, the history of development and the legal side of this industry. All direct…

Stats don’t match up? We know firsthand how frustrating and confusing it might be. But don’t worry; the HilltopAds team will provide you with all the necessary instructions to sort it out once and for all. If you want to clarify what data discrepancies are, why they happen, and how…

Another quarter, another round of updates – all built to give you more control, flexibility and better performance with HilltopAds ad network. You will learn about the latest platform changes, including updates on PayPal payouts and the lifting of restrictions in Blogger monetization, as well as new tracker integration options,…

Publishers, website owners, and digital marketers often seek out AdSense alternatives when Google’s own ad platform isn’t meeting their needs. Many publishers struggle with low ad earnings, strict content policies, or minimal support on this service. It’s no wonder they look for better than AdSense options to boost income, avoid…

Betting is a niche with the fan’s excitement at its core. What the final score will be? Is your forecast correct? Many fans have tried their luck placing bets – some succeeded, others didn’t. But in both cases, it all started with an ad that attracted and convinced them to…

Are you a bit unsure about what programmatic advertising is? You may be curious about how challenging or expensive it could be to incorporate for your business. Or maybe you are wondering if it fits well with your business goals. This guide explains everything you need to know about programmatic…

When almost every day you meet bloggers of different topics in the digital space and hear about their roof-raising success stories and huge earnings, you can’t help but wonder why I can’t do the same? Actually, you can! Yes, there are some concerns around how to make money by blogging,…