Trends & News

Global sports events have always been powerful traffic drivers, and 2026 will be a landmark year. With the FIFA World Cup 2026 and the 2026 Winter Olympics taking place within months of each other, advertisers and publishers should expect unprecedented traffic surges, shifts in user behavior, and short-term monetization opportunities…

You risk losing your income if you keep working with an unverified traffic monetization platform. 84% of publishers monetize their websites through affiliate marketing, which is why choosing the right platform is the most important first step toward earning a high income. In this article, we’ll cover the key factors…

Modern affiliate marketing is possible with a set of technologies called AdTech. Now, that’s a broad term that we need to elaborate on. Specifically, we will discuss RTB, programmatic advertising, the main actors, the pros and cons of AdTech, and what you can expect from the industry in the future.…

Many affiliate marketers never quite reach their potential — and one of the biggest reasons is skipping conferences. That’s why we’ve pulled together this guide to the key events of 2025–2026, so you can plan ahead and give yourself a real chance to move forward. What are the benefits of…

You lose your income if you don’t know what a GEO Tiers is. This directly affects your clicks, impressions and ROI. In this guide for affiliate marketers, we explained the difference between the three GEO Tiers, as well as described the nuances of working with it, provided a list of…

What Is the iGaming Industry? Let’s hear what our invited expert from 3SNET, an affiliate network, has to say about iGaming. Globally, iGaming is an ecosystem where, like LEGO bricks, you can build your own casino out of payment systems, licences, slots, games, odds feeds, tracking platforms, and other necessary…

Stats don’t match up? We know firsthand how frustrating and confusing it might be. But don’t worry; the HilltopAds team will provide you with all the necessary instructions to sort it out once and for all. If you want to clarify what data discrepancies are, why they happen, and how…

Another quarter, another round of updates – all built to give you more control, flexibility and better performance with HilltopAds ad network. You will learn about the latest platform changes, including updates on PayPal payouts and the lifting of restrictions in Blogger monetization, as well as new tracker integration options,…

Publishers, website owners, and digital marketers often seek out AdSense alternatives when Google’s own ad platform isn’t meeting their needs. Many publishers struggle with low ad earnings, strict content policies, or minimal support on this service. It’s no wonder they look for better than AdSense options to boost income, avoid…

Betting is a niche with the fan’s excitement at its core. What the final score will be? Is your forecast correct? Many fans have tried their luck placing bets – some succeeded, others didn’t. But in both cases, it all started with an ad that attracted and convinced them to…