Trends & News

Cost Per Click (CPC) is a fundamental bidding model in digital marketing, enabling advertisers to buy ad spots, display their ads, and pay only for actual engagement. There are other models available, but this one in particular remains a popular choice, regardless. In this article, we will elaborate on the…

Even if you are not a newbie to the world of affiliate marketing, you may still wonder — what is CPM? Perhaps you have not worked with this model before because it is difficult to understand, or it seems to you that it loses to analogs such as CPC, CPA…

Are you sure you know everything about what affiliate marketing is? Do you doubt whether it’s hard to get started or whether it’s really profitable? In this article, we will cover everything related to the question “What is affiliate marketing”: how to start, what to expect, and which tips and…

Affiliate marketing is a robust method of making a living, at least at the beginning of 2025. It requires dedication, attention, and passion; but if you invest the required time and effort, it will pay back… eventually. To make paybacks come quicker and more frequently, we’ve prepared a dedicated article…

In affiliate marketing, it’s not enough to buy traffic of high quality to run profitable ad campaign. Another important aspect of every launch is precise targeting. This is why in the past, we’ve explored which browsers are most popular in different countries and how proxy traffic can be an opportunity…

In the same way, pop music reaches millions of listeners, pop traffic can gain the attention of a wide audience and promote your affiliate offer without huge advertising efforts. This marketing channel is underestimated by publishers because, despite preconceptions about its intrusive nature, pop advertising can be a real goldmine…

Introduction The HilltopAds ad network team is back with new priceless data about another part of affiliate marketing. In previous articles we’ve already covered Popularity of Browsers by Regions and Devices, as well as Ad Blocker Usage in Different Countries. Now it’s time to move forward and learn more about…

Customer engagement marketing has transformed over the years as brands continually seek innovative ways to attract and retain their customers. Those who provide a seamless and engaging experience are more likely to outpace their competitors, boost sales, and ultimately cultivate a loyal customer base. Customer engagement encompasses a wide range…

Hello, advertisers! HilltopAds team welcomes you on another in-depth research for better understanding of ad campaign targetings. Last time, we shared a distribution of ad blockers among different browsers and regions (make sure you check it out, because it makes a great combo together with this article). Introduction: The Point of the…

History repeats itself, and affiliates continue to repeat these mistakes year after year. But don’t worry—our team is here to help you break free from this cycle! First of all, welcome to a new section of our blog. Here, we will discuss situations that arise when launching ad campaigns based…