Trends & News

Customer engagement marketing has transformed over the years as brands continually seek innovative ways to attract and retain their customers. Those who provide a seamless and engaging experience are more likely to outpace their competitors, boost sales, and ultimately cultivate a loyal customer base. Customer engagement encompasses a wide range…

Hello, advertisers! HilltopAds team welcomes you on another in-depth research for better understanding of ad campaign targetings. Last time, we shared a distribution of ad blockers among different browsers and regions (make sure you check it out, because it makes a great combo together with this article). Introduction: The Point of the…

History repeats itself, and affiliates continue to repeat these mistakes year after year. But don’t worry—our team is here to help you break free from this cycle! First of all, welcome to a new section of our blog. Here, we will discuss situations that arise when launching ad campaigns based…

All marketing is built on relationships: with customers, with partners, with competitors, with contractors. That’s why in affiliate and digital marketing, connections and their quality come to the forefront: who you collaborate with, who you refer to in your expert materials, who you promote for money or as a partnership…

In modern digital marketing reality, getting traffic to your website is only half the battle. The real challenge lies in retaining that traffic and converting your website visitors into buyers. If your list of marketing KPIs does not include bounce rate, then most likely you have no idea how much…

You might have the best medicine, cars, or insurance policies in the world. But if the world doesn’t know about you, you won’t be able to make any sales. This is where brand awareness comes into play. Your brand recognition can be increased in many ways: free content, event sponsorships,…

In the ever-evolving landscape of digital advertising, ad networks have become a vital tool for publishers seeking to monetize their online content effectively. By connecting publishers with a wide range of advertisers, ad networks offer a streamlined and efficient way to maximize revenue opportunities. Optimizing your advertising revenue involves more…

Let’s not lead each other around by the nose and honestly admit that we love and appreciate affiliate and digital marketing primarily for their profitability. We’ve already told you many times about the different ways to make money in this field, from the classic ones like Snapchat or Facebook, to…

In today’s digital age, connecting with consumers on a personal level is crucial for brands looking to stand out in a competitive market. Influence marketing is a tried and true way to connect with your audience on a more personal level, allowing you to tap into the trust and loyalty…

If you still count yourself among those who don’t understand modern technology and are afraid that AI will take away their jobs, then this article is for you. To become more educated on the topic, read the first article in our series “The Future is Now” about the basics of…