Trends & News

Even if you are not new to the world of affiliate marketing, you may still wonder: what is CPM? Perhaps you have not worked with this model before because it seems difficult to understand or less effective than alternatives such as CPC or CPA. In this article, we’ll explain what…

The choice of a monetization platform directly impacts your project’s revenue, user experience, and long-term growth. When comparing ad networks, it’s important to consider not only the payout rates but also the available ad formats, the quality of support, optimization technologies, the transparency of terms and conditions, and the platform’s…

Staying ahead in affiliate marketing means knowing when your audience is most ready to click and buy. In 2026, major holidays and cultural moments will drive predictable surges in traffic and spending across Asia, Europe, the Americas, and beyond. Lunar New Year alone is celebrated by an estimated 2 billion…

FREE Online Webinar ⏰ Thursday, 5th February 2026, 3:00 PM CET📍 Live via Zoom The iGaming industry remains one of the fastest-growing and most competitive digital verticals in 2026. While SEO and affiliate-driven acquisition still play an important role, paid media has become a key growth channel for brands and…

Global sports events have always been powerful traffic drivers, and 2026 will be a landmark year. With the FIFA World Cup 2026 and the 2026 Winter Olympics taking place within months of each other, advertisers and publishers should expect unprecedented traffic surges, shifts in user behavior, and short-term monetization opportunities…

Modern affiliate marketing is possible with a set of technologies called AdTech. Now, that’s a broad term that we need to elaborate on. Specifically, we will discuss RTB, programmatic advertising, the main actors, the pros and cons of AdTech, and what you can expect from the industry in the future.…

Many affiliate marketers never quite reach their potential – and one of the biggest reasons is skipping conferences. That’s why we’ve pulled together this guide to the key events of 2025–2026, so you can plan ahead and give yourself a real chance to move forward. What are the benefits of…

You lose your income if you don’t know what a GEO Tiers is. This directly affects your clicks, impressions and ROI. In this guide for affiliate marketers, we explained the difference between the three GEO Tiers, as well as described the nuances of working with it, provided a list of…

What Is the iGaming Industry? Let’s hear what our invited expert from 3SNET, an affiliate network, has to say about iGaming. Globally, iGaming is an ecosystem where, like LEGO bricks, you can build your own casino out of payment systems, licences, slots, games, odds feeds, tracking platforms, and other necessary…

Stats don’t match up? We know firsthand how frustrating and confusing it might be. But don’t worry; the HilltopAds team will provide you with all the necessary instructions to sort it out once and for all. If you want to clarify what data discrepancies are, why they happen, and how…