How to Monetize Twitter: The Best Strategies to Earn $100,000 in 2025

The difficulties of converting their Twitter presence into money overwhelm many creators; even driven users are frequently put off by challenging growth strategies, excessively complicated monetization techniques, and low returns.

This article not only shares the knowledge on how to monetize Twitter, but also breaks down actionable, low-barrier strategies, proving you don’t need a huge audience or endless time to start earning money. Discover how to monetize Twitter effectively, and turn your social presence into great marketing and sustainable income.

Imagine a social platform where a Twitter/X user complains about Tesla Model 3 connecting issues, to which Elon Musk responds, “Checking…” Even though this is (probably) a joke, it accurately describes X: a wild and unpredictable place to be. X, formerly known as Twitter, has developed into a distinctive ecosystem for meme lords, entrepreneurs, and creators.

With 611 million active users, Twitter/X provides great opportunities to transition from simply posting jokes, reviews, or even complaints to making money from your social presence by letting ad networks showcase their ads on your page.

Twitter/X has its own base of loyal audiences. And with so many creators present there, monetization features evolved drastically, making it an easy entry for everyone desired.

Publisher

from HilltopAds

X has been a goldmine for me when it comes to traffic monetization and digital marketing. The standout advantage is the quality of the traffic. X users aren’t just casual scrollers — they’re highly engaged and often seeking out specific content or products. This makes them prime candidates for conversions, whether that’s clicking an ad, signing up for something, or making a purchase. 

Another huge perk is how easy and streamlined the ad setup is. X offers a straightforward interface with clear options and pre-built templates that simplify the process. I can have an ad campaign up and running in no time, targeting the right audience without wrestling with complicated settings. It’s almost like the platform hands you the tools to succeed without the usual headache. For me, this combination of top-tier traffic and a hassle-free setup has made X a key part of my monetization strategy.

Den

HIlltopAds publisher manager

For me, as a publisher manager, X is great for both the quality of traffic and the opportunities it offers to our publishers. Growing a website is a long and not always rewarding job (which is why website traffic remains a priority for us, and we always try to help webmasters optimize their ads in the best way for their UX and long-term audience growth). In the case of X, a publisher doesn’t always have to make such a huge effort; they can, for example, create and expand a network of pages, use embedded ads in X to promote their posts, and additionally track information in X statistics.

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Twitter offers unrivaled revenue and marketing opportunities and helps to gain social followers quickly. However, it has its limitations, so before marketing there, consider the following pros and cons.

With pros and cons out of the way, it’s time to focus on the portrait of a person who can make revenue on Twitter. Whether you’re a social or secluded person, you can generate content that brings $100,000 worth of money. Even if your social capital lacks thousands of followers, you can generate active subscribers with the help of useful and relatable content, as well as the right monetization method.

When it comes to Twitter marketing, it’s best to monetize it with HilltopAds, because we have all the expertise needed and can suggest the right content strategy, like topics, schedule, and messaging. When writing copies for Twitter, make them succinct, consistent, and a bit provoking to spark a conversation. Consider the following ideas:

• Ask questions
• Share industry news
• Announce brand updates
• Kick things off with a surprising fact or bold statement
• Tweet about milestones
• Share your genuine thoughs, even burnouts will do
• Use visuals on top of short copies for maximum engagement

As you can see, all these ideas are applicable to literally anybody. So you can start monetizing Twitter already, especially with HilltopAds by your side.

Den

HIlltopAds publisher manager

ANYONE can start monetizing a profile. The entry threshold is very low; the key is to have a basic knowledge of regular content posting, target audience and their preferences, and promoting your posts/page. Consistency, the ability to analyze and make adjustments to your strategy seem to me to be the main character traits that ensure success. It’s important that X periodically tightens page moderation and doesn’t like third-party advertising very much, so you need to be ready to adjust to this. Feel free to consult with your personal manager. Your success is our success, we are definitely interested in growing your turnover, and with it your earnings.

Twitter, now X, offers creators several ways to generate income by using their audience. Below, we explore eight popular monetization strategies, along with their pros and cons.

Sponsored Tweets

Collaborating with brands to promote their products or services on your social platform in exchange for payment is one of the most popular strategies among creators. Compensation often depends on follower count, engagement, and niche relevance.

Pros:

• High earning potential, especially for accounts with 10k+ followers
• Builds long-term partnerships with brands
• Flexible content integration (e.g., reviews, shoutouts)

Cons:

• Requires a sizable, engaged audience to attract sponsors
• Overuse can annoy followers
• Strict legal guidelines

Best for Twitter creators who have at least 10,000 followers and a niche Twitter page.

Affiliate Marketing

Sharing affiliate links to products or services can also be quite profitable. With this strategy, you can share your thoughts on the product while earning a commission on sales generated through your unique link.

Pros:

• Passive income potential with minimal effort
• Works for audiences of all sizes
• Aligns with niche content (e.g., tech gadgets, books)

Cons:

• Earnings depend on audience purchasing behavior
• Requires trust-building to drive conversions
• May clutter your feed if overused

Best for Twitter creators who have at least 1,000 followers and a niche Twitter page.

Ad Networks

Another way to monetize your social presence is to join third-party ad platforms. In this case, you let networks display ads on your Twitter content or insert an external website link in your bio.

Pros:

• Steady, passive income
• Easy to set up with minimal maintenance

Cons:

• Lower payouts compared to sponsored content
• Intrusive ads may harm user experience

Best for both Twitter creators – with followers and without.

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Viral Giveaways

Host contests requiring users to follow, retweet, or tag friends to win prizes. Brands often sponsor these to boost their visibility.

Pros:

• Rapidly increases followers and engagement
• Attracts brand sponsorships for future campaigns

Cons:

• Upfront costs for prizes (if not sponsored)
• May attract “contest-only” followers with low loyalty

Best for Twitter creators who have at least 10,000 followers and a niche Twitter page.

Email Marketing

Convert Twitter followers into email subscribers to promote products, newsletters, or services directly.

Pros:

• Higher conversion rates through personalized reach
• Builds a loyal audience regardless of algorithm changes

Cons:

• Time-consuming to grow and maintain a list
• Requires consistent, valuable content to retain subscribers

Best for both Twitter creators – with followers and without.

Twitter Monetization Tools

Use Twitter’s native features like Tips, Ad Revenue Sharing, and Creator Subscriptions (formerly Super Follows). 

Pros:

• Direct platform support simplifies earnings
• Combines multiple streams (tips, ads, subscriptions)

Cons:

• Eligibility requirements
• Platform policy changes may disrupt revenue

Best for Twitter creators who have at least 10,000 followers.

Subscriptions

Offer exclusive content on your social platform (e.g., threads, videos, polls) to paying subscribers via Twitter’s monthly subscription model.

Pros:

• Monetizing special content for dedicated fans
• Strengthens community loyalty

Cons:

• Requires consistent, high-quality content
• Limited to a fraction of your total audience

Best for Twitter creators who have at least 10,000 followers and a niche Twitter page.

Direct Selling

You can also promote your own products (e.g., e-books, courses, merch) directly to followers.

Pros:

• Complete control over pricing and branding
• Higher profit margins compared to affiliate sales

Cons:

• Demands significant work (product creation, marketing)
• Success hinges on audience size and trust

Best for Twitter creators who have at least 10,000 followers and a niche Twitter page.

The best monetization strategy always depends on audience size, niche, and content style. Many creators opt for a combination of strategies, such as using affiliate links with subscriptions or creating sponsored tweets to finance new product launches.

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Publisher

from HilltopAds

When it comes to advertising on X, my go-to approach is the post + direct link combo. It’s the most common and effective format I’ve used, and here’s why: X users love concise, engaging content that fits right into their feed. I’ll craft a short, punchy post — maybe a quick tip, a bold statement, or a question that grabs attention — and pair it with a direct link to a product or landing page. It’s simple but powerful because it feels organic, not like some jarring ad screaming for attention.

For creatives, I like to mix in eye-catching visuals like sharp images or even short video clips. Nothing too fancy — X thrives on simplicity — but enough to make the post pop. I’ve also played around with native features like polls or threads to boost engagement. For example, I might write a mini-thread that offers value (say, three quick hacks for something my audience cares about) and then drop a link at the end for more info. It’s a soft sell that keeps users interested. The key is blending the ad into the user experience so it doesn’t feel forced — when it’s done right, the clicks just roll in.

When it comes to monetizing Twitter traffic with HilltopAds, there are 3 ways in general: Direct Link with a website, Direct Link only, and Direct Link with Twitter ads.

Whatever method you choose, working with HilltopAds is beneficial for several reasons. We pay out some of the highest CPM rates on the market. The whole monetization process is relatively simple and convenient, as we provide a “shortened” Direct Link. Our support team works tirelessly, ready to assist you at every stage. However, the best feature is that you can create dedicated Direct Links for every vertical, such as separate iGaming links from those for eCommerce, and so on.

Monetizing Twitter with HilltopAds is beneficial as long as you play by the rules. Fraudsters might have a hard time because of bot filtering and the fact that money are paid based on the number of impressions, as well as traffic activity.

Twitter/X is a social platform with relatively easy entry and yet comprehensive and diverse monetization options. And if you’re not quite ready to dive in alone, or you’d like professional assistance, consider beginning your journey with HilltopAds. We’re always ready to streamline your strategy, making sure you get every dollar from your efforts.

Check out our case studies with real storry from bloggers who earn thousands of dollars from their Twitter traffic and HilltopAds!

Turn Blog into Goldmine: $70K+ with X traffic and HilltopAds Direct Link

From 0 to 100k: How One Publisher Cracked the Code on Twitter (X)

Publisher

from HilltopAds

Partnering with an ad network has been a no-brainer for boosting my revenue from X traffic. The biggest reason? It delivers solid revenue. On my own, I’d be limited to hunting down individual advertisers and negotiating deals, which is a ton of work for inconsistent returns. But an ad network opens the door to a huge pool of advertisers who are ready to bid on my traffic. They’ve already got the relationships and infrastructure in place, so I don’t have to reinvent the wheel.

Beyond that, ad networks bring expertise and optimization to the table. They handle the nitty-gritty details — like finding the best ad placements and tweaking campaigns for maximum performance — leaving me free to focus on creating content and driving more traffic. I’ve noticed that their ability to pair the right ads with my audience leads to higher click-through rates and better payouts. Plus, the detailed analytics they provide give me a clear picture of what’s working, so I can keep refining my approach. Honestly, working with an ad network has turned my X traffic into a reliable income stream that I couldn’t replicate solo.

Den

HIlltopAds publisher manager

For many years, we have worked (and continue every day!) to be synergistic with X, Facebook, and other social platforms. The easiest yet effective option is to use a direct link in the post. For your convenience, we give you a shortened link by default to work with social media. Unlike third-party shorteners, it doesn’t lengthen the redirect chain, and you don’t lose views!

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Building an audience on Twitter takes time, but with the right strategy, you can turn followers into a loyal community — and eventually, income. Here’s how to do it without overcomplicating things:

Publisher

from HilltopAds

Over time, I’ve picked up some tricks that have seriously leveled up my monetization game on X. Here are a few that have worked wonders for me:

• Test ad placements relentlessly. I’ve learned that where an ad sits in my content can make or break its performance. Sometimes sticking it at the top of a post hooks users right away; other times, placing it at the end after delivering some value works better. I’m always experimenting to find the sweet spot for my specific audience.
• Target smarter, not broader. X lets you zero in on specific demographics or interests, and I’ve seen my click-through rates soar when I get granular. If I’m pushing a fitness product, I’ll target users who follow fitness accounts or engage with workout content. It’s all about relevance — relevant ads convert, period.
• Lean on the data. I check my performance stats from both X and HilltopAds regularly. Seeing which posts or formats drive the most revenue helps me double down on what works and ditch what doesn’t. It’s like having a cheat sheet for success — I tweak my strategy based on hard numbers, not guesswork.

One extra nugget: don’t sleep on trying new paths. While the post + link setup is my bread and butter, I’ve had surprising wins with things like jumping into trending threads with a promoted reply. Keep testing, keep learning — that’s how you squeeze every penny out of your X traffic.

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Den

HIlltopAds publisher manager

In my experience with successful publisher cases — they are completely different, but all are definitely unique! It’s okay to take references and have role models, but try to be unique, original! I can also say that if for you X is primarily a source of income — analyze the market of advertisers working with this traffic and think in advance who and how you are going to interest. An example from the top of the head, if you like sports and are ready to offer interesting analytics — you will definitely be of interest to both sport-streaming platforms and betting companies. If you are at the beginning of your journey — try to find a niche that is both promising in terms of income, but also interesting to you personally. It doesn’t always work out, but I think your passion for content topics is the extra spice that will definitely spice up the dish.

Publishers on Twitter can make $100,000 per year, and even more. At the same time, they might not generate anything — it all depends on the ways they use to monetize traffic from Twitter, audience size, GEO, etc. But with the right approach, the earning potential is limitless and scales with your follower count and post engagement.

In 2025, it will take a combination of creativity, strategic execution, and flexibility to make money on Twitter/X. You can access a variety of revenue streams by using sponsored content, affiliate marketing, digital product sales, premium memberships, unique community-driven content, and ad networks, of course.

Monetizing Twitter/X isn’t about mastering every trend — it’s about your own authentic path. Start simple: pick a niche (e.g., “AI memes” or “hot takes”), follow up on top creators in your field, and double down on what works.

Twitter rewards consistency and remains a great way to monetize traffic. Combine various approaches, generate engaging content regularly, and consult professionals to maximize the effectiveness of your Twitter presence. Getting started is simple — join us now and begin turning your online presence into money!

Den

HIlltopAds publisher manager

I think that globally, there is a shift towards conversation-oriented content, involving users in the discussion and thus increasing engagement. Whatever niche you choose — try to find a dialogue with your audience, the more you communicate — the better. Even if you are starting from scratch — prepare yourself for a process of continuous improvement, try to collect feedback from your audience, and analyze it. Even just asking, “how’s your Monday going, guys?” — is already a step in that direction 🙂

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