X vs. the World: How to Monetize Ex-Twitter in 2025

Monetizing on X (former Twitter) is a game changer for content creators, influencers, and even everyday users who have a unique voice or loyal followers. X isn’t just a place to share thoughts, news, or jokes freely — now it is a platform where people can actually earn money. This shift represents a new chapter for social media, where the value of content goes beyond just likes, retweets, or followers. Now, X is giving people tools to turn those engagements into income, whether through subscriptions, tips, or paid spaces.

In this article, the HilltopAds team explores different ways to make money on X, what these options mean for creators and brands, and how they’re shaping the future of social media. If you’re curious about how you might use X not just to post but to profit, this is your guide to getting started. Let’s dive in and see how X is making it possible for people to turn tweets into real income.

For years, X has been known for its quick and concise way of delivering people’s thoughts, ideas, or opinions. Unlike other social media, it feels like a place where people can share their content and connect with others without too many restrictions. That makes X perfect for monetization, as it offers authentic, real-time interactions that build the strongest connections with followers.

Now, with new monetization options, creators can make a living just by doing what they’re already good at — whether it’s sharing insights, sparking conversations, or even making people laugh.

If you’re looking to make money on X, there are two main ways to do it: subscriptions and ad revenue sharing. These are X’s official ways of letting creators and businesses earn income directly from the platform, but you’ll need an X Premium account or a Verified Organizations account to unlock them.

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One of the most popular ways to earn money on X is through subscriptions. This lets you charge your followers a monthly fee in exchange for perks like early access or exclusive content.

Another way to earn on X is through ad revenue sharing, which is available for creators with a verified account. This works by showing ads alongside your content, and you get a cut of the revenue generated from those ads.

The best thing about ad revenue sharing is that it doesn’t require additional work, as people interact with your already existing content. It’s a way to get paid for the work you’re already doing — creating content that resonates with your audience.

Beyond subscriptions and ads, there are a few other ways to make money on X:

For those of you who run a business or an organization, there are additional ways to monetize on X. Verified organizations can use promoted tweets to reach a broader audience, track engagement via analytics, and run ads with their services or products.

Businesses can also engage with customers directly through sponsored content, special offers, and other promotions that help them drive traffic or sales from their Twitter presence.

X introduced monetization features as early as 2023, opening up revenue-sharing and subscription options for creators. Here is how to get your account set up for monetization in 2024:

Once you meet all the requirements, you can enable monetization on X and start earning from your content. Keep in mind that even after qualifying, your Premium status could be paused if you fall below certain metrics, like follower count or engagement levels, over time.

Key Performance Indicators (KPIs) are crucial for understanding the financial aspect and growth potential of your X account. These metrics help evaluate user engagement, monetization efforts, and overall profitability.

MAU measures the number of unique users who engage with the platform at least once a month. For context, X reported 368 million MAUs in 2022, highlighting its large user base. A large and active user base is attractive for advertisers looking to reach a wide audience. More MAUs typically correlate with better opportunities for ad spend and brand awareness.Engagement rates. This metric shows how often users interact with content. The higher the engagement, the more advertisers will be willing to invest in ads, making it a key component in monetization strategies.

ARPU reflects how well X is monetizing its user base. This number indicates the average revenue generated from each active user within a set period. A high ARPU suggests that X is doing a good job of earning money from its users through ads, subscriptions, and other services.

Trends in ARPU. X’s goal is to maintain or increase ARPU, which is especially important as it diversifies revenue streams (like the introduction of Twitter Blue subscriptions) and seeks sustainable growth.

Cost of Revenue includes all the expenses X faces to maintain its platform, such as server upkeep, content moderation, data processing, and employee costs. The revenue cost covers operational expenses like infrastructure maintenance, content moderation, and the licensing of data for third-party companies.

Keeping the cost of revenue under control is essential for improving profit margins. If costs rise faster than revenue, profit margins decrease, which can hurt X’s financial performance.

These key metrics are essential for understanding how well X is performing in terms of user engagement, monetization, and profitability.

There is no secret that the more followers you have, the better income you get. That’s why it is so important to always work on boosting the numbers of your loyal followers on every platform you monetize. Here’s a step-by-step guide on how to encourage more users to subscribe to your X account:

Highlight Subscriber Benefits

Make sure potential subscribers know why your subscription is worth it. You can use a pinned post on your profile to lay out the most interesting and engaging content, as well as the experience they’ll gain access to as subscribers. Think of it as your chance to sell the benefits and stand out from the rest of the creators.

Offer a Unique Subscriber Experience

Subscribers are looking for something special that goes beyond what you offer to your general audience. Use X features like subscriber-only Spaces for live Q&As, exclusive content, or polls to get subscribers involved in your creative process. Inviting them into the process of making your content allows them to feel connected to you in a unique way.

Stay Consistent

The piece of advice you get practically everywhere, but there is no way around it — consistency usually beats talent. Consistency is essential to attract and retain subscribers. Regularly post high-quality, exclusive content that’s only accessible to subscribers.

Listen and Adapt to Subscriber Feedback

Your subscribers’ feedback is valuable, both for retaining current subscribers and attracting new ones. Listen closely to what they want and stay responsive, adjusting your content to better meet their needs. By engaging thoughtfully, you show that you value their input and make them feel part of your growth

Following these simple, yet working strategies can help you build a community that’s engaged and willing to support your work.

Earning money on X/Twitter can seem challenging initially, but it’s not impossible, and it could even become a significant income source. There are various effective ways to make money from your followers without overwhelming them with ads. And while some strategies do require third-party tools, there’s nothing to worry about because we’re here to help.

Partnering with HilltopAds opens the door to a supportive network of thousands of creators already making money by sharing their digital content. HilltopAds provides access to useful tools, personal manager support, and a platform designed specifically to help you promote and monetize your content even better.

If you’re ready to start earning on X/Twitter with HilltopAds, getting started is simple — join us now and begin turning your tweets into money!