Clickadu may still work for you, but limited traffic, ad formats, or monetization results can become a barrier to growth. Compare the best Clickadu alternatives for 2026 and find out which ad networks better match your goals – whether you need to scale campaigns, diversify traffic, or earn more from your audience.
Clickadu is a popular ad network, but popularity alone doesn’t necessarily imply the best fit. Advertisers might want to scale up, try new ad formats, or find specific tools for their work. Publishers, on the other hand, might be dissatisfied with their monetization income.
But there are too many alternatives these days, so you need a set of criteria. For example, advertisers may want to increase traffic volumes in certain GEOs, add more ad formats, gain more optimization options, or access different traffic sources, while publishers may look for an alternative traffic monetization platform.
Today, we’ll explore the best Clickadu alternatives for publishers and advertisers, categorize them by specific tasks to make choosing easier, explain when it’s better to replace Clickadu with an alternative ad network, and more.
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Find a Clickadu Alternative by What You Need
First things first, decide what you want from your potential ad network. Below are five of the most common advertiser requirements (publishers’ will be in the next section). Please note that each point will include a couple of examples to make your research easier.
You need more traffic to scale
When your campaigns are already working and you need more volume, HilltopAds, ClickAdilla, and TrafficStars are solid options. HilltopAds currently runs over 273 billion monthly impressions from a large number of direct sources, ClickAdilla delivers around 4.5 billion daily impressions, and TrafficStars operates at roughly 10 billion daily. These three networks are often chosen when Clickadu volume starts to feel limited because they combine decent scale with relatively straightforward source control.
You need another source of Popunder traffic
For Popunder alternatives, HilltopAds, AdMaven and PopAds remain among the most consistent choices. HilltopAds has long been noted for strong Popunder inventory, AdMaven keeps a solid volume of traffic for the format, and PopAds is simply focused on Pops as their main format. When advertisers need to diversify beyond Clickadu’s Popunder traffic, these networks are used for the task.
You need more Push or In–Page Push traffic
If you need additional Push or In–Page Push volume, RichAds, PropellerAds, EvaDav, and Adsterra are the networks most advertisers join. RichAds and PropellerAds both offer large Push inventories, EvaDav focuses heavily on Push with a sizable subscriber base (over 2 billion daily impressions), and Adsterra adds decent In–Page Push and Social Bar, which is their own advanced combo of Display and Push formats. These four are practical complements when Clickadu’s Push inventory is no longer enough on its own.
You need different inventory or ad formats
When you want more format variety than Clickadu currently gives you, ExoClick, Adsterra, and HilltopAds are worth looking at. ExoClick has one of the widest format ranges (including strong Video and Native options), Adsterra is known for its Social Bar and multi–format approach, and HilltopAds adds great Video and MultiTag ad inventory on top of its Pop/In–Page base. They’re useful precisely when you need to experiment with formats.
You need more campaign optimization and control
If the level of control in Clickadu feels limited, RichAds, HilltopAds and TrafficStars usually give more flexibility. All three let you work with individual sources and zones, use auto–optimization, set detailed blacklists/whitelists, and adjust bidding quite granularly. Advertisers often switch to them when they need tighter campaign management tools.
Read our previous article on how to detect ad fatigue:
What If You’re a Publisher, Not an Advertiser
Publishers have their own concerns when choosing an ad network. No worries, though; we’ve prepared a similar list, featuring the most typical requirements for an ad network from the publishers’ perspective.
Revenue and fill rate
These metrics directly dictate publishers’ financial well–being and, in many cases, are required for website/app funding and its survival, so they seek ad networks that can offer generous payouts, high CPM/CPC/CPA, and great fill rates. However, a 100% fill rate isn’t always a good thing, as it usually means setting price floors too low and/or accepting low–quality ads, which can damage the user experience. It’s better to find a sweet spot by balancing high CPMs with optimal fill rate percentages, which are around 85%–95%.
Advertiser demand in the desired GEOs
To make the most out of traffic monetization, publishers need to join a network that can offer the highest rate for their traffic, and where advertisers have high demand in the GEOs where the publisher operates.
Available ad inventory
What ad formats the network has can also make or break the deal for many publishers. They might dislike a particular ad format because of poor past experiences, insufficient performance, or intrusiveness. In this regard, an ad network with a wide selection of ad formats can be an optimal choice, since publishers can opt out of the formats they don’t like.
The ads’ quality and their impact on UX
Some ads might turn users off or even feel inappropriate, damaging the UX. A good example would be non-mainstream ads: Some ad networks work with them; others don’t. Depending on your website’s nature, you might look for those ad networks specifically or avoid them completely. But even with this distinction aside, ads can differ in terms of quality. Barraging users with something like “100% wins” or “single women in your area” is the way to kill any good website and damage its monetization potential.
Conditions and consistency of payments
If the previous ad network has inconsistent or unfair payment terms , publishers might be interested in alternatives.
One more thing to note: A perfect fit for advertisers is not necessarily a perfect fit for publishers. If any of the points above ring a bell, you might need an alternative. In this regard, the ad networks worth considering include HilltopAds, RichAds, Adsterra, and TrafficStars.
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Replace Clickadu or Add a Second Network
Now you might think replacement is the only option. That’s not the case; you can safely add in a second network while keeping in touch with Clickadu. If it’s hard to decide whether to switch or combine, here is a brief guideline:
- You need to abandon Clickadu (or any other ad network of your choice) when it doesn’t satisfy your needs anymore, be it with available formats, GEOs/ad inventory, or you’re not satisfied with how the platform handles campaign budgeting or traffic monetization.
- Joining another ad network while continuing to work with Clickadu makes sense when the latter still delivers strong results, but you want to expand, try new formats, access different ad inventory, or reduce dependency on a single traffic source.
And here is an elaborate table if you need more details for decision-making:
| Situation | Replace Clickadu | Add Another Network |
| ROI remains below target after campaign optimization | Consider replacing it if the issue affects most campaigns and comparable tests perform better elsewhere | — |
| A profitable campaign has reached its traffic ceiling | — | Add another source to access more inventory without losing a campaign that already works |
| Your main GEO has consistently insufficient volumes | Consider replacing it if that GEO accounts for most of your business | Add another network if Clickadu still performs well in your other GEOs |
| You need inventory or an ad format that is not sufficiently available for your campaigns | Consider replacing it if this becomes your primary buying requirement | Add another network if it only fills the specific inventory gap |
| You want to reduce dependence on a single traffic source | — | Keep Clickadu and test a second traffic source alongside it |
| Another ad network consistently monetizes comparable publisher traffic better | Consider moving core inventory if the difference remains stable over time | Split inventory if each ad network performs better for different GEOs, formats, or traffic segments |
Also, check out our article on the best traffic sources for affiliate marketing in 2026:
Conclusion
When you’re looking for a Clickadu (or any other ad network) alternative, you need to specify where you want to see changes right out of the gate. If you define during the search whether you want to expand, add new ad inventory/formats, get optimization tools, or improve monetization conditions, you can find your ideal new platform much faster.
Also, keep in mind that “alternative” doesn’t always mean that you need to completely replace the original network. If you’re satisfied with how Clickadu performs but still want something new, you don’t have to settle for less, stay where you are, or ditch what you have already achieved to try another platform.
No law says you must work with only one ad network, so act as you see fit. In fact, even if you’re determined to leave, you don’t need to burn bridges. Run the tests and switch safely after your data does all the talking.