OnlyFans creators spend hours producing content, yet their subscriber count barely grows and income stays flat. In 2025, the number of active creators has surpassed 4.1 million, and with such fierce competition, smart promotion is no longer optional. In this article, we’ll show you how to use ad networks to attract real subscribers, scale your traffic, and turn your OnlyFans page into a steady source of income.
Promote your OnlyFans with HilltopAds
and attract real, active subscribers.
Creating content for OnlyFans is a job with many benefits: you decide when to work, you’ll earn money for doing what you like, and you can express yourself in various creative ways…
However, some of the platform’s limitations, like the lack of internal search for profiles, make it hard for beginner models to realize the full potential of their OnlyFans pages, so they resort to other sources of traffic. All kinds of problems, from promotions to competition, start to add up and become overwhelming.
But you don’t have to search for answers anymore. In this article, we’ll explore the importance of OnlyFans promotion, what platforms you can use to promote your content, and why it can be a good idea to use ad networks to scale, despite some difficulties for beginners.
Read our recent article about the VIP Referral Program:
Why OnlyFans Promotion Matters in 2025
Following the rapid growth in 2020, OnlyFans became one of the most profitable platforms for both professional and amateur content creators. As of 2025, OnlyFans already has 4.19 million active models, and the number is growing every year, so you need some powerful tools to stand out among the crowd.
Due to high competition, you must be precise when promoting your page to achieve success on OnlyFans. Some mistakes are inevitable along the way, but with HilltopAds by your side, you have nothing to worry about.
Scroll down as we’re about to unveil how to promote your OnlyFans page in 2025.
BigMax
Owner of the largest channel about OnlyFans, an expert in promoting OnlyFans models and working with non-mainstream traffic.
website: traffonly.com
OnlyFans became popular not because it’s better or more technologically advanced than other platforms, but because it was the first of its kind.
The platform attracted a huge amount of traffic at the right time, both from models and customers. Many users still expect OnlyFans to have better metrics, internal traffic, and clearer guidelines.
OnlyFans Promotion Channels
There are different channels you can use to promote your OnlyFans page. You can select one option from the list below if you prefer, but we recommend utilizing multiple traffic sources to expand your reach and attract more subscribers to your OnlyFans.
Social media
Platforms like X, Instagram, YouTube, and TikTok are great options for generating free traffic to your page. They are easy to use, but you have to read attentively and comply with their guidelines.
While some social media platforms, like X, are cool with spicy content, TikTok and YouTube are stricter in that regard, so you must be creative.
For example, you can upload educational content, like makeup tutorials, or start a fashion blog. In any case, you should tease the audience so they’ll be more motivated to visit your OnlyFans page.
Online forums
If you want more freedom with what content you’re allowed to show, then platforms like Reddit or adult-only oriented FetLife are for you.
Online forums are amazing because they’re already built around niche communities, where your content will be in demand. In Reddit’s case, there are different subreddits for different interests, so you can be active in multiple of them.
Also, there exist subreddits that are dedicated solely to promoting OnlyFans pages, where you can find and interact with more knowledgeable content creators, learn from their experience, and even collaborate with them, if you want.
Dating apps
These apps have long lost their original purpose, but they have become a prominent source for some of the most loyal fans. If you care about anonymity, dating apps have useful privacy features, and you can interact with people from other regions.
Be ready to spend some time chatting and building a connection at first, but the return will surprise you.
Ad Networks
Usually, ad networks are used by website owners and advertisers to sell and buy ad spaces. However, OnlyFans content creators, too, can use adult-friendly ad networks as advertisers and bring high volumes of traffic to their pages.
Read real case studies where advertisers promoted OnlyFans using the HilltopAds advertising network.
Whether it’s social media, online forums, or dating apps, the promotion process on all of them is relatively the same and straightforward. Set up an account, join communities where your content may be in demand, and interact with people.
If you already have an account somewhere, we recommend creating a new one to keep your personal and professional lives separated, and don’t forget to put links in your profiles to your OnlyFans page and to other platforms that you use (for example, put a link to your Instagram on your X page, and vice versa).
BigMax
Owner of the largest channel about OnlyFans
Since early 2025, traffic has become a major issue. While previously, you could just work with Reddit and Instagram and still strike it big, the rules have now changed.
Social media platforms are now stricter with content moderation, and bans have become more common. Currently, YouTube and SEO traffic are relevant. YouTube is fairly easy to get started, and SEO traffic is currently yielding the best results.
Sign up on HilltopAds and
attract real fans to your OnlyFans account
OnlyFans Promotion Using the Ad Network
In the previous section, we quickly explained the idea behind ad networks. But if you want to use them as one of the channels to promote your OnlyFans content, you need to know about affiliate marketing.
Affiliate marketing is an online marketing model where companies themselves promote their products, or a third party advertises another business’s goods and services.
As we said, ad networks are used by website owners, or publishers, who want to sell their ad inventory, and by advertisers, who buy the aforementioned ad spaces to promote the products they’re selling.
Because OnlyFans models are selling content, they can register on the ad network as advertisers and use the platform to attract more subscribers to their pages.
Promoting OnlyFans content with ad networks is tricky, but it has some serious benefits compared to other options from the article, which are:
Non-mainstream-friendly
Social media platforms are used by people of different ages, and their guidelines regarding content can be limiting.
And while some ad networks have similar restrictions, most platforms, like HilltopAds, TrafficJunky, and TwinRed, allow non-mainstream traffic.
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More traffic
You can simultaneously promote your content on X, Instagram, Reddit, and run a page on OnlyFans, but there’s only so much a one person can do on their own.
With ad networks, your reach becomes much wider, which generates significantly more traffic than you can bring working alone.
Targeting
Ad networks help narrow down your selection of users and filter incoming traffic by GEO, device, language, preferences, keywords, browser, date of subscription, and so much more.
Of course, you need to test all the traffic sources available first, but even this process is simpler with an ad network, as it aggregates all of them in one place. The ultimate result is that you lower ad expenses by targeting relevant users.
Budget control
As an advertiser, you spend money on actual results instead of impressions that are ignored. For example, you can opt for CPC (Cost Per Click) or CPA (Cost Per Action) bidding models.
Furthermore, you can even add performing sources of traffic to your whitelist or blacklist automatically, based on such factors as the number of conversions or bidding price threshold.
No matter what option you choose, you have to spend some money to scale fast. Whether it’s dating apps or social media, all of them offer some sort of subscription that makes your account and/or content appear to a wider crowd.
Ad networks help you manage your budget, making the most out of it. And in the long run, buying ad spaces is more productive than spending every month on a blue checkmark.
Stable traffic
Let’s face it – it’s impossible to post something new every single day that will capture a fresh audience, especially if the community is small.
Ad networks utilize traffic sources that millions of people use daily, and the buying and selling process is automated, so if you suddenly get sick or decide to take a day off, your OnlyFans will still receive traffic.
Transparent analytics
Ad networks provide in-house infrastructure to analyze clicks, conversions, and subscribers precisely. Keep the efficient sources of traffic while turning off everything that drains your budget – all while relying on field data.
Transparent analytics is at the foundation of performance marketing, where every dime spent is accounted for and delivers tangible results.
Quick grow
As a result, ad networks facilitate scaling and growth, since advertisers know exactly the weak points in their funnels and can fix them.
A complete dataset is helpful to save on costs, meaning you can earn more while promoting OnlyFans. This surplus can be reinvested to speed up your growth, causing it to skyrocket.
With ad networks, promoting OnlyFans is easier, and you’ll have support from experts; at least this is true in HilltopAds. Register now and make your OnlyFans page recognizable and prominent.
BigMax
Owner of the largest channel about OnlyFans
They have their pros and cons. Scams are common in the adult industry, but you will be safe from them with ad networks. However, it’s harder to find a converting traffic source and format with ad networks, so be ready to do a lot of testing.
Elm
HilltopAds bizdev
You can launch multiple campaigns at once, set a budget, control your expenses, and use adult content in creatives.
How to Promote OnlyFans Step by Step
Let’s see how to promote OnlyFans with ad networks, using the 6 steps below.
Choose an Ad Network
Before you join any ad network, find out if they restrict non-mainstream traffic or not. While HilltopAds allows such traffic, we still encourage you to read the respective guidelines.
Analyze your target audience
This step requires you to do some research. Besides finding out what content is popular right now, look at what GEOs are more active, preferred devices, search engines, and so on. Instead of shooting in the dark, learn everything that can help you start a successful campaign.
Preparation
Now you have to decide on an offer and make a set of creatives. Basically, an offer is a product or service that will be promoted by an advertiser (in this case, by you), and creatives are any assets that help to promote said product.
With OnlyFans, videos and images will work perfectly. But don’t give out everything right away, tease the user with bits of your content and engaging text to encourage them to visit your OnlyFans page.
Launching campaign
If you decided to go the affiliate marketing route, then remember – never launch a full-blown campaign from the get-go, you’ll just lose your money. At first, start small, test the waters, and see how your approach behaves in the real world.
Optimization
After the initial tests, you’ll receive data on how your campaign performed. Then, you can decide whether to adjust the settings or move to the final step.
Scaling
After running the initial tests, you can capitalize on the whitelisted sources of traffic, GEOs, creatives, etc. Invest funds in what’s working and reap the rewards. Ad networks streamline the process, enabling you to focus on producing content.
And this is how you promote your OnlyFans content with ad networks. There are many nuances in promotion, and if you want to learn more, read how to set up and launch a campaign with HilltopAds in our blog.
Launch your ads with HilltopAds and get:
- Advanced targeting options
- Direct traffic sources
- Self-serve platform
- Fully-managed service
- Postback tracking
Common Mistakes in OnlyFans Promotion
Before we end, it’s important to go through the most common mistakes that beginners make:
Bad targeting
Common mistakes include targeting countries that forbid OnlyFans completely, always going broad without accounting for users’ interests and preferences, or beginning with a narrow segment that might not pan out.
Low-quality ads
Any ad or creative has to convey a message with every element. If visual quality is low or the CTA is not prominent, the creative is bound to bring only losses.
To keep your budget in the black, you have to test a few creatives and optimize them accordingly based on their performance and audience response.
Neglecting data
Your hunch can be correct, but it can also lead you astray. That’s why every launch requires testing and optimization with the data obtained. Otherwise, there is always a high risk of losing all the budget for nothing.
Violating ad rules
No matter what content you sell, before uploading any creatives, you have to read the rules of the ad network and ensure compliance.
Lack of testing
As we said in the previous section, you need to do some initial tests before launching the campaign with precise settings. If you jump right in before familiarizing yourself with the field, you risk losing a lot of money.
The good news is that all of those mistakes are easily avoidable. If you’re a beginner, don’t rush. Take your time, read our Help Center, and stay in touch with your account manager, who can share insights and prevent mistakes from happening.
BigMax
Owner of the largest channel about OnlyFans
The main mistake is to target a broad audience and not use keywords, languages, and devices. Without proper settings, you’ll just blow your budget on uninterested users and bots. I would recommend testing various devices and GEOs, as well as using different keywords.
Elm
HilltopAds bizdev
Launching a campaign without testing and expecting that users will start subscribing to the model. The adult market is saturated with content creators, so you have to stand out.
Not using a tracker to monitor your campaign performance (preferably, you need a third-party one). Starting a campaign with a small budget and broad targeting.
The OnlyFans page doesn’t have enough content, and/or the quality of it is low. And finally, generating traffic at low rates and insufficient volumes.
Check out our recent article where we announced an Exclusive Playbook for launching ads:
Conclusion
There are many ways models can promote their OnlyFans content; every platform discussed in this article has its strengths and weaknesses, so it all comes down to personal preference.
However, we recommend not sticking to one option and extending your reach to quickly grow your OnlyFans page and sell your content like hot cakes. For example, you can combine the powers of X, Reddit, and ad network, and make the most out of those three platforms.
If you haven’t decided on the Network yet, you can partner with HilltopAds. We have over 273 billion impressions per month, offer top-converting ad formats, provide advanced tracking, and more.
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With HilltopAds by your side, you can be sure that your OnlyFans page will be seen, and your content will be sold. But before you start, how about you read our case study on how to get more fans for your content on OnlyFans? There are additional insights to complement the theory provided in this article.