Case studies

A registration is not a player. That sounds obvious, but it is one of the easiest things to forget when optimizing casino traffic. One user can register and disappear. Another can register, make a first deposit, and continue playing. On paper, both start as one conversion. For the advertiser, however,…

AI Dating is a visual sell. Before users read about features, open a chat, or reach the subscription page, they have already reacted to the character in the ad. One face may get attention. Another may be ignored. A banner that works today may start losing users after a few…

Mobile banners have a reputation problem. Many advertisers treat them as an old-school format that is only useful for getting cheap reach or a few clicks. They usually aren’t taken seriously for betting campaigns that need to deliver real results. There is a reason for this. If you only judge…

For iGaming advertisers, Indonesia can look like a dream GEO at first glance: huge mobile reach, active digital users, and enough traffic volume to test casino and slots funnels at scale. But that is also where the problem starts. When the traffic pool is big, the budget can disappear quickly.…

Getting traffic in France was not the hard part. Making that traffic work at scale was. For this advertiser, standard CPM launches could drive clicks and volume, but they could not turn FR into a stable, scalable lead source. The market had potential, but the setup was too loose to…

India is one of the most promising markets for betting advertisers right now – massive mobile reach, strong interest in sports, and the scale needed to grow fast. But in this highly competitive vertical, iGaming traffic alone is never enough: what matters is how you buy it, how you track…

Driving more visitors to a French website is challenging in today’s competitive media landscape. In this case study, we share how we boosted a French mainstream website’s traffic by 127% through a well-targeted popunder mobile ad campaign. The advertiser – a French-language website owner – wanted to boost website traffic…

Valentine’s Day isn’t just about flowers and chocolates – it’s also a golden opportunity for advertisers and affiliate marketers. Every February, user activity and spending surge, creating a fertile moment for well-timed campaigns. At HilltopAds, we tapped into this seasonal wave with a non-mainstream campaign that turned a 110-120% ROI…

Marketplace product pages live in the most competitive real estate on the internet. Shoppers scroll fast, algorithms reward momentum, and brands that win are the ones people already recognize. That’s why so many eCommerce teams are shifting budget into brand awareness campaigns designed to boost brand awareness, grow recall, and…

For affiliate marketers, few niches spark as much excitement (and revenue) as non-mainstream gaming. We’re talking about a vertical so lucrative it’s practically become the industry’s open secret. Sure, skeptics will tell you the space is oversaturated – after all, any newbie can jump in, and many do. But here’s…