Affiliate Marketing

How difficult it was for advertising campaigns to live before the advent of RTB advertising. To promote products or services, brands had to negotiate with different advertising networks and buy space for ads. Time was running out, money was lost, and managers were looking for potential traffic at random. It…

AI is not taking over, at least for now. However, you can already start utilizing a plethora of various AI platforms to make your creatives more engaging. Today we will dive into the myriad options you can use to generate eye-catchy videos. We will discuss the video and static image…

In the world of digital advertising, advertisers strive to reach their target audience properly and efficiently. One metric that plays a significant role in measuring the success of video ad campaigns is Cost Per View (CPV). What is CPV? CPV, or Cost Per View, is a metric used to determine…

In the established landscape of digital marketing, advertisers are constantly seeking new and innovative ways to capture the attention of their target audience. One such method that has gained significant traction in recent years is advertorial content. By blending the elements of advertising and editorial content, advertorials offer a unique…

This powerful approach allows advertisers to set a specific cost threshold for acquiring a customer or conversion, leveraging the capabilities of automated bidding algorithms. In this article, we will discuss its benefits, implementation strategies, and how it can revolutionize your advertising campaigns. Definition What is target CPA? It is a…

In the ever-evolving world of digital advertising, understanding the performance and impact of marketing campaigns is crucial for businesses seeking to optimize their strategies and achieve higher returns on investment (ROI). To unlock the full potential of CPC campaigns, businesses must implement effective tracking methods, utilizing advanced techniques such as…

What is web traffic actually? It may be considered as the lifeblood of any website or online business. The more traffic a website receives, the greater the potential for engagement, conversions, and ultimately, revenue. However, not all traffic is created equal, and understanding the different types of traffic is essential…

Reciprocal links, also known as link exchanges or backlink exchange, are a mutual agreement between two websites to link to each other’s websites. In other words, website A agrees to link to website B, and website B agrees to link to website A. This type of linking arrangement is typically…

Ever stumbled upon a video while scrolling through an article? That’s an outstream video ads example. It’s not intrusive; it only plays when it’s in view, and it’s not attached to any other content. Still, it’s like the dolphin leaping out of the water – it grabs your attention! In…

Modern technology advertisements are a grandiose field of opportunities for promoting any product & brand. Every year they multiply exponentially. Today, a few clicks are enough to set up a campaign. As a result — the audience reach expands, engagement increases, and revenue breaks through the ceiling. Top adtech companies…