Landing pages and creatives are your bread and butter of affiliate marketing. Unfortunately, this butter is also eaten through faster than one can relax and enjoy the campaigns bringing in a profit.
While there is no way to avoid replenishing your stock of landers, the process can be simplified. And HilltopAds is here with a compilation of 15 landing page builders, which are bound to help you on your marketing quest.
We’ll start the article by explaining the purpose of the landing pages and sharing tips on how to design them. Then, we’ll get to the actual compilation, so you can choose your perfect tool to fire conversions.
Landing Pages Explained
Landing pages are the pages that people “land on” after clicking on an ad link, banner, social media post, or other digital location. While regular web pages serve multiple purposes, landing pages are made just for marketing and ought to have an explicit Call to Action (CTA). They convert visitors into leads or customers by prompting them to take a specific action, such as filling out a form, subscribing to a newsletter, or making a purchase.
Make sure the landing page serves one marketing goal, e.g., brand awareness, registrations, or sales. A jack-of-all-trades won’t work, as you’re to convey your idea to the user succinctly, which is impossible when the ideas are many.
How to Make a Landing Page
Refer to our dedicated article for more info on how to make pre-landers. Don’t forget to use spy tools to discover what converts right now and adopt the best practices. As a crash course, here are a few tips that will make your landing page creation easier.
- Define your goal: determine the specific action you want visitors to take, such as signing up for a newsletter, downloading a resource, or making a purchase.
- Craft a compelling headline: create a headline that clearly conveys the value or benefit of your offer, grabbing the visitor’s attention immediately.
- Use persuasive content: write a concise and engaging copy that highlights the benefits of your offer. Include testimonials, statistics, or other social proof to build credibility.
- Design for clarity: ensure the page is visually appealing but not cluttered. Use images or videos that support your message without overwhelming the visitor.
- Create a strong call to action (CTA): make your CTA prominent and compelling, using action-oriented language like “Download Now” or “Get Started Today.”
- Include a lead capture form: as a rule of thumb, keep the form short and only ask for essential details to avoid discouraging submissions.
- Optimize for mobiles: ensure the landing page is mobile-friendly, as many visitors will access it from their smartphones.
- Test and optimize: use A/B testing to experiment with different headlines, images, and CTAs to see what works best. Analyze the results and refine your page accordingly.
Finally, use a landing page builder. There is no need to reinvent a bicycle and start learning how to code instead of doing marketing. Landing page builders just make the lives of marketers easier. They offer templates, drag-and-drop editors, user-friendly interfaces, and other quality-of-life tools. Are you ready to go through a compilation of 15 tools, which we have prepared for you specifically?
By the way, we’ve also prepared a few traffic sources of quality. Register on HilltopAds to experience them first-hand, so that you don’t have to worry about meeting your KPIs ever again.
15 Great Builders for Landing Pages
Now we will take a look at some of the popular landing page builders.
Carrd
Carrd is the best option for simple projects and small to nonexistent budgets.
The primary “selling” point of this builder is that it is free. They also have an optional plan called “Go Pro!”, with which you can get access to exclusive features for $19/year.
Carrd offers dozens of templates and blank canvases if you want to be creative. Their landing pages are responsive and work on any screen and device right out of the box. Carrd allows its users to make good-looking pages in a matter of minutes, balancing simplicity and functionality.
Wizzi
Wizzi, on the other hand, is a premium multitasking tool that requires some technical knowledge. It offers its users a performance marketing platform supported by Artificial Intelligence, which is built on Google’s Cloud Platform.
These are some of the benefits of Wizzi:
- Content editor. It seamlessly integrates into any website and provides a fluid content editor without coding
- Trackers. With this builder, you can monitor all of your campaigns from one interface
- A/B and Multivariate Split-Testing. Their laboratory offers a split test of your landing pages and products in real-time
- Optimization. Users can experience your pages on every device
- Support. Countless video walkthroughs, documentation, and technical support are ready to help you with any question
Using Wizzi will cost you $750/month, with $1,500/month for up to 500k visits, and every additional visit will add another $0.0040 to your bill.
Leadpages
Leadpages is like a combination of everything good from the previous two builders.
It is a good option for small businesses and entrepreneurs, who want to generate sales. Leadpages do not require any special technical knowledge to use their drag-and-drop builder for creating and publishing landing pages.
They advertise themselves as “one platform with limitless possibilities”, giving you a complete lead generation platform with a comprehensive toolkit, like lead capture forms, A/B testing, AI for generating the content, integration with CRM, and email marketing platforms.
Leadpages has three tiers of subscription: $49 per month ($37 if paid for a year) for the standard plan, $99 ($74) per month for the pro, and a custom price for the advanced allows you to customize features for any business needs. The third option requires you to contact their specialist.
Landingi
Landingi is another user-friendly landing page builder in this article. This is designed to serve businesses of every size. With it, you can create not only landing pages, but also pop-ups, microsites, and one-pagers.
The builder also gives you an AI assistant to help with texts, Search Engine Optimization (SEO), and images. Smart Sections gains control over multiple campaigns and projects and lets you apply changes to many pages simultaneously. And of course, it has a built-in no-code integrated tracking tool.
Landingi not only provides their users with a versatile tool, but also has a Landing Page Academy. It is a completely free online course that will teach you the secrets of high-converting pages and promises to make everyone an expert in the field.
Among the clients of Landingi are Opera, Warner Bros. Discovery, Coldwell Banker Richard Ellis, and many more.
Landingi also has three subscription plans with an option to pay monthly or annually:
- Lite: $29 per month/$290 per year with an option of free trial
- Professional: $69 per month/$690 per year with an option of free trial
- Unlimited: $999 per month/$9,990 per year
ConvertKit
ConvertKit is not only about creating landing pages, but email marketing too. It is suitable for content creators and bloggers. They advertise themselves as a tool that is “built for creators, by creators”.
This builder offers forms for gathering information from the subscribers, custom domains for personalizing landing pages, integration with stock photo platform Unsplash, and templates for advertising everything imaginable, from products to podcasts, videos, and many more.
Pricing for ConvertKit is dependent on the number of subscribers. The free option is only available for up to 1,000 people. Creator and Creator Pro plans get more expensive the more subscribers you have, with additional monthly bills if choosing a subscription for a year.
Wishpond
Wishpond is another all-in-one solution for building landing pages, with built-in analytics, information about page visitors, conversions, and lead generations for you to monitor your campaigns in real-time.
They advertise themselves as a builder for creating high-performance landing pages. Wishpond has servers all around the world, loading your pages faster than ever before, offering integration with hundreds of web apps, and providing multiple publishing options, even on Facebook.
Wishpond is like Landingi, a choice of big companies like Walmart, CBS, ESPN, and so on.
Pricing is getting higher the more leads you generate. $49 per month for up to 1,000 leads, $99 per month for 2,500 leads and the price for the last one varies based on the leads, from 10,000 to 1 million, and starts with $199 per month.
Swipe Pages
Swipe Pages advertises as a fast creator of optimized Accelerated Mobile Pages (AMP) landing pages without using any code for Return on Investment (ROI) marketers.
It provides 40+ templates for fully responsive pages. Mobile versions offer a comfortable app-like experience for boosting conversions on phones.
Another interesting feature is Swipe Genie. This is an AI tool that creates professional, high-converting quality pages in minutes that meet all needs and standards without any effort from your side.
The pricing is:
- Startup: $39 per month ($29 if paid annually)
- Marketer: $89 ($69) per month
- Agency: $199 ($149) per month
On top of it all, every plan offers a 14-day free trial option, so you don’t have to go in blindfolded.
Zapier Interfaces
Zapier Interfaces is not a simple builder, it is a tool for creating webpages, custom forms, and even apps.
Zapier promotes Interfaces as a reliable instrument to power an entire workflow with complete visibility and control over the process. It is a lightweight and flexible program to build for the needs of your business. Interfaces is connected to another Zapier app — Tables, a native database tool, making it easier to send data back and forth.
The Basic plan is free forever, the Premium plan starts from $20 per month, the penultimate plan — Advanced, starts from $100 per month, and the final plan — enterprise, has a custom price. All the paid plans vary in price, based on the number of tasks and whether the payments are made monthly or annually.
Ucraft
Ucraft is a drag-and-drop builder for websites of any size. Their main priority is helping any user with creating a professional and responsive page. Ucraft suits small business owners, entrepreneurs, artists, bloggers, and everyone imaginable.
Ucraft is an intuitive builder for non-coders, with free hosting of your webpage on Google Cloud. You can choose and customize any of their 120+ designer-made templates. It also has an AI assistant for automated support and evaluation of a customer experience.
Ucraft has only two plans — free and $6 per month when paying annually.
Elementor
Elementor is familiar to WordPress users.
It helps to build, manage, and host websites. The real-time editing allows immediate feedback without any coding. Elementor has designer-made templates, custom forms, and popups. The only downside of the builder is that it was created to work with websites created with WordPress, on the other pages it may affect their performance, which will not work in your favor.
Elementor has four different pans to choose from:
- Essential: $59 per year
- Advanced: $99 per year
- Expert: $199 per year
- Agency: $399 per year
And every option has a 30-day money-back guarantee.
ClickFunnels
ClickFunnels is a comprehensive sales tool for experienced affiliate marketers. They describe themselves as the first ever original funnel builder that gets customers from all around the internet on your landing pages and websites.
ClickFunnels promises an insanely fast page loading speed that leads to more sales, a fully customizable builder, and dozens of different templates.
With a few clicks, you can design a high-converting checkout page and upload products, images, videos, and descriptions, nudging the users to spend more and contributing to your average order value.
ClickFunnels has two subscription plans:
- Basic: $97 per month ($81 if paid annually)
- Pro: $297 per month ($248)
Like Swipe Pages, ClickFunnels has a free 14-day trial for every one of their plans. The company is sure about its product and doesn’t worry about refunds and chargebacks.
Instapage
Instapage is a cutting-edge landing page builder with a bunch of blows and whistles.
Besides drag-and-drop creator with lots of high-quality templates, in Instapage you will find a pack of advanced features like heatmaps, AI-generated content creator, A/B testing, cloud-based collaboration tools, and real-time analytics that large businesses, marketing teams, and agencies will find useful.
There are two plans available:
- Build, which costs $299 per month ($199 if paid annually) and offers a 14-day trial
- Customize, which has a custom price tag
Wix
Wix is the opposite of Instapage — a user-friendly creator for beginners with or without skill. It is best for small businesses and individuals who want a creative result with minimal effort.
With Wix, you can build and manage multiple pages for various campaigns and different audiences using AI generators for landing pages and texts. Besides that, you have a drag-and-drop editor, built-in SEO tools, eCommerce functionality, and an ability for third-party integrations.
You can start using Wix completely free, however, you will always stumble upon their watermarks, advertisements, and limited functionality. For a complete experience, you can choose one from four subscription plans:
- Light: $17 per month
- Core: $29 per month
- Business: $36 per month
- Business Elite: $159 per month
Grapedrop
Grapedrop is open-source and more advanced than other page builders on this list. Its editor has options for customizing every tiny element. The User Interface (UI) looks a lot like Photoshops, making the work with Grapedrop easier with experience in design.
It has seamless integration, automatically passing every new lead to any email marketing or Customer Relationship Management (CRM) tool. The other features are:
- Videos. The ability to integrate videos from YouTube and Vimeo
- Google Fonts. Hundreds of original typography from the Google library
- SEO Tools. Customize metadata for better control over SEO
- Export. Premium users can export their projects at any time
- Custom Code. The open-source nature of the program makes it easy to integrate a custom code from any third-party service
And the pricing is:
- Starter: free
- Basic: $4.90 per month
- Premium: $19.90 per month
- Advanced: $34.90 per month
- Business: $74.90 per month
You can upgrade or downgrade your plan at any time.
LanderLab
LanderLab is the last one on this list, but not the least. It is one of the most sophisticated builders on the market.
With their drag-and-drop creator, you will bring every idea to life in minutes. Visual Page Editor helps anyone to create landing pages and websites without a single line of code. The result is responsive and adapts to any device. LanderLab can be integrated with different programs to boost functionality (with Zapier, for example), upgrade the look of your page, or enhance the user experience. You can capture leads with forms, popups, and dynamic callouts. Some of the other features are:
- Built-in Analytics
- Pre-made elements for design
- Hundreds of templates
- Built-in Cloud Hosting
- Code Editor
LanderLab has three subscription plans, with a 7-day free trial each:
- Lite: $69 per month/$55 per month with annual billing
- Growth: $89 per month/$69 per month with annual billing
- Master: $149 per month/$119 per month, paid every year
Conclusion
In the end, all of the landing page builders have in their core a simple drag-and-drop creator and “no code required” rule, making them accessible to anyone.
Choosing the right builder is a matter of personal preference, needs, features of the software, and pricing. Not every builder can be applied for every task, so combining them is also an option. At HilltopAds, we give you the tools and expertise, while you decide how to use them best! Contact us if any assistance is required and have a nice day.
