Affiliate Tools

What is fill rate in advertising? This is the ratio of the number of requests per ad to the number of impressions. For mobile advertising, this ratio is important. It’s used to plan the margin of error of an advertising campaign and to choose a more reliable advertising network. Let’s…

In the ever-evolving world of digital advertising, understanding the performance and impact of marketing campaigns is crucial for businesses seeking to optimize their strategies and achieve higher returns on investment (ROI). To unlock the full potential of CPC campaigns, businesses must implement effective tracking methods, utilizing advanced techniques such as…

In today’s digital age, online advertising has risen as a potent instrument for businesses to connect with a worldwide audience, promote their products, and drive sales. Companies are investing heavily in online campaigns, from banners on websites to video promotions on social media platforms. However, how can advertisers ensure that…

What is an ad exchange? They provide a platform that allows publishers to monetize their ad inventory and advertisers to reach their target audience with relevant ads. In this article, we will delve deeper into the importance of ads exchange and how they can benefit both publishers and advertisers. How…

CPA networks are a great way for affiliates to earn money by promoting products and services without having to take on the risk of selling them themselves. Whether you’re an experienced affiliate marketer or just starting out, understanding the current top Cost Per Action networks is crucial. The best CPA…

In the constantly growing digital advertising market, advertisers seek ways to measure their ad campaigns’ success while maintaining user privacy. One tool that has become increasingly popular is the API, which allows advertisers to interact programmatically with advertising networks. The advertising network API involves three key participants: the network, the…

If you’re an online publisher or advertiser, you’ve surely heard the term CPM thrown around quite a bit. But what exactly does it mean? And how can understanding CPM help you optimize your earnings? Definition CPM meaning Cost Per Mille (thousand), is a common pricing model used in the digital…

In recent years, display ad networks have emerged as key players in digital advertising. This article will explore the subject in more detail and identify what makes the best one. So what is it? An ad network is an intermediary platform that connects advertisers with publishers who want to display…

If you are engaged in online advertising or are interested in it, you have probably come across two terms: “ad exchange” and “ad network”. Although these terms may seem interchangeable, there are fundamental differences between them. We will tell you more about Ad network and Ad exchange, talk about the…