Useful articles for digital marketers

What is quality website traffic & where to get it?

Quality traffic is the most coveted Holy Grail in the world of affiliate marketing. But do you really need to pay for it, or can you do it organically? Find out in our latest article.

Unveiling Affiliate Secrets: Unlocking the Power of Affiliate Marketing

Learn about affiliate marketers' most coveted secrets and hacks to jumpstart your affiliate journey.

What does RTB stand for?

Before the advent of RTB advertising, advertising campaigns faced significant difficulties. Brands had to negotiate with different advertising networks and purchase ad space to promote their products or services. Now, when real-time bidding is a thing, the situation has changed.

Unlocking Success with Audience-Based Marketing

In the competitive world of business, understanding and engaging your target audience is essential for successful marketing. By defining target audiences, you can optimize your marketing efforts, allocate resources effectively, and deliver personalized messages, leading to higher conversion rates.

How to quickly make engaging creatives with the help of AI services

Discover the most powerful AI tools that can significantly enhance your editing and creative prowess. In this article we cover all the AI services you might need for an engaging creative: from static images to full-fledged ad videos.

CPV: Cost Per View in digital advertising

CPV helps advertisers understand the cost they incur each time their video ad is viewed by a user. This article aims to provide a comprehensive overview of CPV in digital advertising, along with the CPV calculation formula.

The power of advertorial content in digital marketing

Tap into the power of advertorials! Combining advertising and editorial elements, they captivate audiences, build credibility, and drive results. From sponsored articles to social media collaborations, discover the dynamic formats that make advertorial content a game-changer in digital marketing.

Unleashing the power of Ad Monetization: Maximizing revenue and engagement

This article explores the world of advertising monetization, with a specific focus on mobile ads monetization, video ads monetization, and the numerous benefits of implementing a well-planned monetization strategy.

Target CPA: A comprehensive guide to Cost-Per-Acquisition bidding

In the changing landscape of digital advertising, businesses are constantly seeking efficient and cost-effective ways to maximize their return on investment. One such strategy gaining popularity is Target CPA (Cost-Per-Acquisition) or Smart Bidding.

Fill Rate Formula: an Effective Way to Achieve the Marketing Goals

A higher rate implies a higher number of ad requests being fulfilled, which is generally desirable for publishers as it maximizes revenue potential. It can vary across different ad formats, platforms, and campaigns.

Unveiling the power of CPC tracking to success

One of the key metrics in online advertising is the Cost-Per-Click (CPC), which measures the price an advertiser pays for each click on their advertisement.

Things you need to know about types of traffic

In today's article, we will delve deeper into the various traffic types and how they impact website performance.

Understanding fill rate in online advertising

It is a useful metric for both publishers and advertisers to monitor in order to justify their advertising efforts and increase revenue potential.

Why reciprocal links are dangerous in 2023

Today we will discover what are reciprocal links and how they affect websites due to latest research.

Everything you need to know about outstream ads

Unlike traditional video ads, outstream ads do not require an existing video player on a webpage or app.

Data Integration and Automation: Key Benefits of AdTech

In this article, we will explore the world of adtech and its importance in the digital advertising landscape.

How to start affiliate marketing with no money?

Affiliate marketing is a booming industry that offers an excellent opportunity for anyone to earn a significant income.

The Ultimate Matchmaker: How ad exchanges connect publishers and advertisers for digital advertising success

Ad exchanges have emerged as an essential component of the digital advertising ecosystem, revolutionizing the way publishers and advertisers buy and sell ad inventory.

Maximising earnings with CPA network

As online advertising has grown in popularity, so has the use of CPA networks. CPA, or Cost Per Action, is a marketing model that compensates affiliates for a specific action taken by a user, such as making a purchase or filling out a form.

The best methods of traffic monetization

In this article, I will tell you about the best methods of traffic monetization to help you generate revenue from your website or mobile app. Further we will take a closer look at website traffic monetization as well as mobile and social traffic monetization.

All you need to know about the use of betting offers

In the digital ads market, betting offers are often used by online sportsbooks and casinos as well as by affiliate marketers who promote these brands.

Traffic Estimator as a beacon in the sea of marketing

A comprehensive guide for publishers and advertisers to maximize your revenue potential. In this article, we will explore the concept of website traffic estimation, its importance, and the tools available for it in your HilltopAds account.

Exploring the Power of Push Notifications: A Comprehensive Guide

Learn more about a type of occurring notification which can be sent by a website to a user's device even when the user is not actively browsing the site.

Slider Ad: The current information and examples of use

Here we will take a closer look at ads slider, its benefits, and how it can be optimised for maximum impact. We will also provide examples of slider ads in action to better understand how they can be used.

What is a VAST ad and how you can use it practical

One technology that has emerged as a powerful tool for online advertising is VAST, or the Video Ad Serving Template. In this article, we will explore what VAST is, how it works, and the many ways it can be used to deliver effective video advertising campaigns.

Everything about ad network API and how it can alleviate your routine work

API have become increasingly popular among advertisers, publishers, and ad networks. These APIs offer a range of benefits, from streamlined campaign management to enhanced performance tracking and reporting. This article will explore everything you need to know about API and how it can help you.

Why you need a modern anti adblock killer script for extra earnings

Ad blockers have been on the rise, causing a decline in ad revenue for publishers. As a result, many publishers have started using adblock scripts to protect their ad revenue. This article will examine what the scripts are, why they are essential, and how the HilltopAds network can help you.

Find out what is push ads and list of its benefits

With the ability to deliver messages directly to a user's device, it has become a top choice for companies looking to expand their online advertising efforts. In this article, we'll deeply explore this advertising format and the benefits it offers.

What is CPM, and how it relates your income

Find out what is a CPM and how it relates to your profits if you are a publisher or an advertiser.

New ad formats that will exceed expectations in 2023

In 2023, advertisers have access to an array of new ad formats that can help them reach their target audiences in innovative and engaging ways. In this article, we will explore some of the new ones that are set to take the advertising industry by storm in 2023.