Promotion tips

The gambling vertical has always been competitive. In 2026, it’s aggressive. Users scroll faster. Competition refreshes creatives weekly. Banner blindness appears within days. What worked in 2023 doesn’t necessarily work now. If you want your gambling creatives to stand out in 2026, you need more than bold jackpots and glowing…

In iGaming, profitable campaigns are rarely the result of luck. They come from structured testing, clean data, and starting with the right setup from day one. Every offer behaves differently. GEOs convert at different rates, user behavior shifts quickly, and compliance rules vary from market to market. Unfortunately, there is…

There’s so much competition and constant tweaking to the algorithms that getting a lot of views on YouTube is never the cup of tea for anyone. Just uploading your videos won’t work anymore if you want an audience. Promotion needs to be effective nowadays to reach the right audience, grow…

Brand awareness itself is a metric, but a lot of people call it a “soft” metric. If we look through Harvard Businnes School research, then we can see that brands that enter a customer’s head set early – are more likely to be chosen later. In a matter of fact…

TikTok is a popular social media platform in 2025. Chances are, you’ve seen those unboxing videos with a link to buy it. Once clicked, this link typically redirects to TikTok Shop, a huge eCommerce ecosystem, rivaling Amazon, AliExpress, Walmart, etc. Starting a TikTok Shop can feel exciting but also a…

You lose your income if you don’t know what a GEO Tiers is. This directly affects your clicks, impressions and ROI. In this guide for affiliate marketers, we explained the difference between the three GEO Tiers, as well as described the nuances of working with it, provided a list of…

We have discussed the topic of KPIs in affiliate and digital marketing many times and told you about different effective strategies to improve them. This time we have an unusual case – we will still be looking at KPI, but one that you as an advertiser cannot influence in any…

We all know that human beings are social creatures. We constantly need to communicate with someone, maintain relationships, and feel part of a community. In the end, there was a reason to put socialization as one of the first stages of Maslow’s pyramid, known to everyone from the school curriculum.…

Where does ad campaign optimization begin? How is improving Popunder’s campaign performance different from the optimization process in general? What pitfalls might you step in at various stages? We resolve all the possible questions you might have by providing the biggest manual on Popunder campaign optimization. Because this article will…

Running ads becomes quite a sport when you need to adapt quickly to unexpected turns of the game, optimize campaigns rapidly, and beat competitors by choosing the right CPM rate. There are many persuasive arguments as to why marketing during popular sports events can be highly beneficial for advertisers. In…