Promotion tips

Brand awareness itself is a metric, but a lot of people call it a “soft” metric. If we look through Harvard Businnes School research, then we can see that brands that enter a customer’s head set early – are more likely to be chosen later. In a matter of fact…

TikTok is a popular social media platform in 2025. Chances are, you’ve seen those unboxing videos with a link to buy it. Once clicked, this link typically redirects to TikTok Shop, a huge eCommerce ecosystem, rivaling Amazon, AliExpress, Walmart, etc. Starting a TikTok Shop can feel exciting but also a…

You lose your income if you don’t know what a GEO Tiers is. This directly affects your clicks, impressions and ROI. In this guide for affiliate marketers, we explained the difference between the three GEO Tiers, as well as described the nuances of working with it, provided a list of…

We have discussed the topic of KPIs in affiliate and digital marketing many times and told you about different effective strategies to improve them. This time we have an unusual case – we will still be looking at KPI, but one that you as an advertiser cannot influence in any…

We all know that human beings are social creatures. We constantly need to communicate with someone, maintain relationships, and feel part of a community. In the end, there was a reason to put socialization as one of the first stages of Maslow’s pyramid, known to everyone from the school curriculum.…

Where does ad campaign optimization begin? How is improving Popunder’s campaign performance different from the optimization process in general? What pitfalls might you step in at various stages? We resolve all the possible questions you might have by providing the biggest manual on Popunder campaign optimization. Because this article will…

Running ads becomes quite a sport when you need to adapt quickly to unexpected turns of the game, optimize campaigns rapidly, and beat competitors by choosing the right CPM rate. There are many persuasive arguments as to why marketing during popular sports events can be highly beneficial for advertisers. In…

Customer engagement marketing has transformed over the years as brands continually seek innovative ways to attract and retain their customers. Those who provide a seamless and engaging experience are more likely to outpace their competitors, boost sales, and ultimately cultivate a loyal customer base. Customer engagement encompasses a wide range…

Why some advertisers thrive on winter holiday season while others lose their budget? What are the latest NY’s marketing trends that advertisers should consider? And what role does creativity play in determining the success of ad campaigns? There are so many questions and so few answers. In this article we’re…

What’s the Big deal about Black Friday.. A wise man once said: ”The three most important days in advertisers life are the day he starts running ads, the day he gets revenue from them and Black Friday shopping day”. But let’s put jokes aside: discussing Black Friday marketing strategy is…