Trends & News

Affiliate marketing is a complex business, made of several elements: exploring the offers, researching the audience, planning the funnels, designing creatives, picking an ad network, and more. Each element is an art on its own and deserves a designated article; furthermore, there are sub-elements within each group too. Today, we’ll…

Affiliate marketing is a vast industry, encompassing digital marketing, programming, web designing, copywriting, data analytics, legal compliance, psychology, economics, and much more. Excelling in every sphere on your own is a mission impossible, which is why you need 3rd party info. Finding the information is not a problem nowadays, but…

Ad blocker removes or alters advertising content. It’s a piece of software, which blocks or changes the ads on the user’s device. An ad blocker is an application, plugin, or extension with a blacklist of sites and scripts. Once anything is added there, the user of the ad blocker will…

Mobile advertising is the next big thing. Why? Because more than 58% prefer mobile phones to desktops. Social media and even search engines also adapt to this trend and focus on mobile-centric approaches. Today, we’ll talk about mobile advertising details: what it is, where it is now, why it is…

One of the first ad formats to emerge, Pop ads maintain their Popularity. While they might not be as dominant as they used to be back in the 90s, Pop ads are still a common pick among affiliates. They are affordable, have a comfortable learning curve, and are relatively efficient.…

Welcome to the insightful world of affiliate marketing. Whether you are entirely new to this concept or have some prior exposure to digital marketing, this guide aims to simplify these concepts, breaking down the what, how, and why of affiliate marketing, making it accessible and actionable for you. Our objective…

In the digital age, the world of advertising has transformed dramatically, moving far beyond traditional billboards and print ads. Today, online advertising stands as a cornerstone of modern marketing strategies, offering unparalleled opportunities for businesses to reach their target audience. Why is this trend so popular and worthy of attention?…

Have you launched your own brand and want to attract customers? Start promoting on the Internet. To do this as efficiently as possible, use the Cost per action indicator. What is CPA in advertising? CPA (Cost per action) is the cost of one targeted action in the interests of the…

Competent marketing is the way to success in any enterprise. In conditions of high competition in the field of online business, it is important to attract and retain customers. But marketing should be effective not only in terms of sales, but also in terms of your expenses. Performance based marketing…

Advertising specialists, businessmen, and bloggers in their work use a variety of metrics and parameters that help in doing business. One of them is eCPM or effective cost per mille. eCPM meaning is an indicator that displays the profitability of advertising. Publishers know firsthand what is eCPM, since this indicator…