Trends & News

Advertising specialists, businessmen, and bloggers in their work use a variety of metrics and parameters that help in doing business. One of them is eCPM or effective cost per mille. eCPM meaning is an indicator that displays the profitability of advertising. Publishers know firsthand what is eCPM, since this indicator…

A person connects to an advertising network, attracts customers and starts earning. This is how beginners see this area. However, as early as at the stage of registration in the advertising network, the question arises – what is more profitable: to be a publisher or an advertiser? What Is a…

When considering alternative sources of income, it’s important to make sure that the techniques used are legitimate and ethical. One such method that deserves attention is a highly effective approach to promoting products, brands and services. It involves working with partners who actively promote products and attract new customers. The…

One of the effective ways to monetize traffic on the web is CPA marketing. It represents a system of payment for certain actions of users on the advertiser’s site. They can make a purchase of goods, fill out a questionnaire or register on the site. On the other hand, the…

Affiliate marketing has emerged as a powerful and profitable avenue for individuals seeking to monetize their online presence and generate passive income. Behind the scenes, successful affiliate marketers employ a range of strategies and techniques that propel their earnings to impressive heights. In this article, we delve into the world…

How difficult it was for advertising campaigns to live before the advent of RTB advertising. To promote products or services, brands had to negotiate with different advertising networks and buy space for ads. Time was running out, money was lost, and managers were looking for potential traffic at random. It…

In the world of digital advertising, advertisers strive to reach their target audience properly and efficiently. One metric that plays a significant role in measuring the success of video ad campaigns is Cost Per View (CPV). What is CPV? CPV, or Cost Per View, is a metric used to determine…

In the established landscape of digital marketing, advertisers are constantly seeking new and innovative ways to capture the attention of their target audience. One such method that has gained significant traction in recent years is advertorial content. By blending the elements of advertising and editorial content, advertorials offer a unique…

Ever stumbled upon a video while scrolling through an article? That’s an outstream video ads example. It’s not intrusive; it only plays when it’s in view, and it’s not attached to any other content. Still, it’s like the dolphin leaping out of the water – it grabs your attention! In…

Modern technology advertisements are a grandiose field of opportunities for promoting any product & brand. Every year they multiply exponentially. Today, a few clicks are enough to set up a campaign. As a result — the audience reach expands, engagement increases, and revenue breaks through the ceiling. Top adtech companies…