Trends & News

In the world of digital advertising, advertisers strive to reach their target audience properly and efficiently. One metric that plays a significant role in measuring the success of video ad campaigns is Cost Per View (CPV). What is CPV? CPV, or Cost Per View, is a metric used to determine…

In the established landscape of digital marketing, advertisers are constantly seeking new and innovative ways to capture the attention of their target audience. One such method that has gained significant traction in recent years is advertorial content. By blending the elements of advertising and editorial content, advertorials offer a unique…

Ever stumbled upon a video while scrolling through an article? That’s an outstream video ads example. It’s not intrusive; it only plays when it’s in view, and it’s not attached to any other content. Still, it’s like the dolphin leaping out of the water – it grabs your attention! In…

Modern technology advertisements are a grandiose field of opportunities for promoting any product & brand. Every year they multiply exponentially. Today, a few clicks are enough to set up a campaign. As a result — the audience reach expands, engagement increases, and revenue breaks through the ceiling. Top adtech companies…