Tools for advertisers

Collecting data and information about your advertising campaigns is an absolute must-do whether you’re new to the business or already an affiliate pro. But once the dataset is made, you need to process it and use the insights to optimize your campaign for better performance. That’s where black and white…

Google Analytics is no doubt the mastodon of tracking and measuring the advertising ROI of websites — according to the latest statistics, more than 50 million websites use Google Analytics to monitor their digital marketing efforts in 2024. Still, experienced digital marketers and affiliates often switch from Google Analytics to…

At HilltopAds, there are a lot of helpful tools for advertisers to help them make high profit: Interests-based and keywords targeting. Automatic Optimization. Traffic segmentation… And much more. And today we are ready to announce our new incredible feature that will change your advertising experience: CPA Goal or SmartCPA. In…

What is Targeting by Interests? Targeting by Interests is an effective tool in online advertising that allows advertisers to target ads to users based on their interests. This can be done using various means, including website cookie files, social media interactions, online activities, and even through standalone data sources. By…

While potential leads are betting on high-profile football matches or niche sports, affiliates are choosing which betting platform to bet their success on. With numerous brands competing for attention, the question isn’t just about joining the affiliate marketing bandwagon, but about making informed choices that set you up for a…

When it comes to online advertising, Google Ads is often the first port of call for many businesses, renowned for its vast reach and sophisticated targeting capabilities. However, the digital advertising sphere is brimming with alternatives that can complement or even enhance your marketing strategy. We aim to offer a…

This is our quarterly article with TOP HilltopAds updates for advertisers and publishers which will make your work even more profitable and convenient. For advertisers Targeting by keywords Now you can target your ads by keywords and boost your profit. This feature is the best tool for advertisers to show…

Why do you need another tracking platform? RedTrack is an advanced analytics and automation platform. With RedTrack you are able to receive real-time accurate conversion data from your marketing channels. As a marketer or executive, you are able to get unbiased performance insights, prevent ad waste, and scale revenue for…

Currently, the list of Internet marketing tools is constantly increasing. Display advertising is an effective tool for reaching a wide target audience. Flexible settings allow you to segment your audience by gender, age, interests, and other characteristics. With the help of media advertising, you can solve such problems as increasing…

In the fast-paced world of affiliate marketing and traffic arbitrage, precision is key. This is where AdsBridge, a feature-packed tracking platform, comes into play. Known for its advanced capabilities like split testing, detailed analytics, and traffic distribution, AdsBridge empowers marketers to maximize their ROI. Whether you’re managing multiple campaigns or…