Tools for advertisers

Choosing the right traffic source is one of the most important factors when working with iGaming offers. Stable volumes, flexible targeting, fast moderation, and transparent statistics directly affect your testing speed and ROI. HilltopAds is one of the best advertising networks trusted by thousands of advertisers for its high-quality direct…

What is Popunder Traffic Popunder traffic is a digital advertising format where an ad opens in a new browser tab behind the user’s active window. This delivery method is what makes popunder traffic effective in performance marketing. Unlike pop-ups, popunder ads are discovered later, often resulting in up to 95%…

Accurate tracking is the backbone of profitable media buying. Whether you’re running iGaming, dating, eCommerce, mobile apps, or subscription-based offers, understanding where your traffic converts and why is what separates scalable campaigns from wasted budgets. In this guide, we’ll walk through how to integrate Binom with HilltopAds, set up postback…

Affiliate and digital marketing can be a tough and often unforgiving space, especially when working with iGaming traffic, where competition is intense and margins are constantly under pressure. While you may occasionally see solo affiliates or brands successfully building a strong strategy on their own, these cases are the exception…

mVAS is a broad vertical in affiliate marketing marked by its mobile-driven nature. mVAS offers can work wonders whether it’s Tier 1 or Tier 3 GEOs, provided you approach them right. It’s time to explain the promotional nuances of mVAS, what makes it unique among the verticals, and what to…

TikTok is a popular social media platform in 2025. Chances are, you’ve seen those unboxing videos with a link to buy it. Once clicked, this link typically redirects to TikTok Shop, a huge eCommerce ecosystem, rivaling Amazon, AliExpress, Walmart, etc. Starting a TikTok Shop can feel exciting but also a…

In-Page (In-Page Push/IPP) is one of our ad formats that looks like a push notification but appears right on the page while a user is browsing. Unlike classic pushes, In-Page doesn’t require a subscription and is visible on all devices (yes, including iOS). That means a broader reach and a…

Dating offers never go out of style – they convert, they scale, and they pay. The trick is finding a CPA Network that actually helps you earn more, not just spend more on traffic. Here’s your 2025 shortlist of proven networks that turn clicks into real profits. Dating has no…

What comes to your mind when you think of a digital marketplace? Affiliate marketing is often one of the first strategies that come to mind. It still accounts for about 16% of all e-commerce sales in the U.S. and Canada. In 2024 alone, U.S. advertisers invested approximately $13.63 billion in…

Start working with HilltopAds and watch your campaigns perform like never before. Setting Up Adjust with HilltopAds Step 1. Select Your App and Build the Click URL In your Adjust dashboard, go to AppView > Apps (top-left corner) and select the app you want to track. Copy the app token…