Tools for advertisers

Are you a bit unsure about what programmatic advertising is? You may be curious about how challenging or expensive it could be to incorporate for your business. Or maybe you are wondering if it fits well with your business goals. This guide explains everything you need to know about programmatic…

In affiliate marketing, achieving measurable success requires precision, effective tools, and streamlined workflows. Skro, a cutting-edge cloud-based tracking platform, empowers media buyers and affiliate marketers with advanced features designed to optimize campaigns efficiently. Paired with HilltopAds’ premium traffic solutions, Skro opens up new possibilities for maximizing performance and ROI. 💰…

AppsFlyer is a marketing analytics platform that provides a comprehensive view of the user journey across platforms, channels, and devices. By combining app store analytics, in-app performance metrics, and robust traffic tracking services, AppsFlyer empowers marketers to navigate key growth metrics and make data-driven decisions. Whether you’re optimizing campaigns, analyzing…

Collecting data and information about your advertising campaigns is an absolute must-do whether you’re new to the business or already an affiliate pro. But once the dataset is made, you need to process it and use the insights to optimize your campaign for better performance. That’s where black and white…

PeerClick is a leading tracking platform designed for performance marketers, offering real time conversion tracking and advanced analytics. Its robust features, including customizable reporting and multichannel tracking, enable marketers to optimize campaigns effectively. The platform’s user-friendly interface and flexible pricing options make it accessible for both beginners and seasoned professionals…

Google Analytics is no doubt the mastodon of tracking and measuring the advertising ROI of websites — according to the latest statistics, more than 50 million websites use Google Analytics to monitor their digital marketing efforts in 2024. Still, experienced digital marketers and affiliates often switch from Google Analytics to…

At HilltopAds, there are a lot of helpful tools for advertisers to help them make high profit: Interests-based and keywords targeting. Automatic Optimization. Traffic segmentation… And much more. And today we are ready to announce our new incredible feature that will change your advertising experience: CPA Goal or SmartCPA. In…

What is Targeting by Interests? Targeting by Interests is an effective tool in online advertising that allows advertisers to target ads to users based on their interests. This can be done using various means, including website cookie files, social media interactions, online activities, and even through standalone data sources. By…

While potential leads are betting on high-profile football matches or niche sports, affiliates are choosing which betting platform to bet their success on. With numerous brands competing for attention, the question isn’t just about joining the affiliate marketing bandwagon, but about making informed choices that set you up for a…

When it comes to online advertising, Google Ads is often the first port of call for many businesses, renowned for its vast reach and sophisticated targeting capabilities. However, the digital advertising sphere is brimming with alternatives that can complement or even enhance your marketing strategy. We aim to offer a…