RichAds may be working – but is it giving your campaign enough room to scale? Compare 7 RichAds alternatives for 2026 and see which networks offer more traffic, formats, and optimization options for your next test.
RichAds covers several popular performance formats, so looking for an alternative does not always mean that something is wrong with the platform. More often, a media buyer simply reaches a point where one traffic source is not enough. Therefore, it makes more sense to compare RichAds alternatives by campaign task.
This article looks at common reasons to look beyond RichAds and compares the seven options to consider. It also shares proven tips on testing the chosen alternatives without wasting your budget.
One traffic source is rarely enough
add HilltopAds to your mix and see how it performs for your campaigns.
When Does It Make Sense to Look for a RichAds Alternative
A second network is useful when it solves a problem the current setup cannot. Most cases fall into four situations.
You need more traffic in a GEO that already converts
A profitable campaign can hit a volume ceiling even when its CPA is still good. Adding another ad network gives you access to a different publisher base instead of forcing more spend into the same placements.
You need another ad format
RichAds has a broad performance inventory, but some campaigns need a format that is stronger elsewhere. This may be VAST video, a native-first placement, Social Bar, or another type of display inventory.
You want more control over how campaigns are optimized
Automation is useful, but not every buyer wants the platform to make most of the decisions. Sometimes you need to get into the zones yourself, move bids around, cut bad placements, and keep the sources that convert better. Another network may give you a setup that suits this way of working.
The first test has to fit a smaller budget
A low minimum deposit does not mean that the whole test will be cheap. You may still need to spend more before the numbers become useful. But when you are testing a new source for the first time, a lower starting point makes the decision a little easier.
Looking at another network does not mean RichAds has to go. In many cases, there is no reason to switch at all. Often, media buyers keep the campaign running there and add a second source next to it. That gives you fresh inventory to test and a better idea of whether the offer has more room to scale elsewhere.
Also read our previous article about alternatives to PopCash:
RichAds Alternatives Compared
Before going through the networks one by one, it is useful to see where they differ at a glance. Some are closer to RichAds, while others make more sense if you need another format to promote the offer, a lower starting budget, or a different way to buy traffic.
| Ad network | Best for | Key ad formats | Minimum deposit | Main difference vs RichAds |
| ExoClick | Buyers needing a broad format mix and alternative inventory | Popunder, Native, Banner, Video, In-Page Push, Interstitial | $200 | Higher entry point, but a broad multi-format inventory and RTB capabilities make it more relevant for advertisers who need additional buying options rather than a cheaper RichAds substitute. |
| HilltopAds | Performance campaigns, especially popunder and in-page traffic | Popunder, In-Page Push, Banner, VAST Video | $100 | Lower entry deposit and a more focused performance-format mix; its CPA Goal is available for Popunder campaigns. |
| RollerAds | Push-focused campaigns and lower-budget testing | Push, In-Page Push, OnClick | $50 | The lowest entry point in this comparison and a narrower specialization around push and OnClick rather than RichAds’ broader format portfolio. |
| Adsterra | Multi-format performance campaigns | Popunder, Social Bar, In-Page Push, Interstitial, Banner | From $100 | Social Bar provides a distinct alternative to conventional push-style inventory, while the network combines it with popunder and display formats. |
| Clickadu | Advertisers who want to combine popunder with display, video and other performance formats | Popunder, Banner, In-Page Push, Video Pre-Roll, Instant Text Message, SKIM | $100 | Adds formats such as SKIM and Instant Text Message, giving buyers a different inventory mix from RichAds without moving away from performance advertising. |
| Propeller Ads | Advertisers looking for scale and automated campaign optimization | Push, In-Page Push, Popunder, Interactive Ads, Paid Social, Telegram Mini Apps | $100 | Offers its own automation/bidding ecosystem and additional formats such as Interactive Ads and Paid Social, making it relevant when testing traffic beyond RichAds’ standard performance inventory. |
| MGID | Native-first campaigns and content-style acquisition | Native Widgets, Smart Widget, In-Content Impact, Native Video | $100 | A fundamentally more native-focused option: instead of replacing RichAds’ push/pop inventory, MGID is relevant when native content placements are the primary acquisition channel. |
Despite providing useful pointers for building a shortlist, the table above should not decide the test for you. Two networks with the same format can have very different source quality in one GEO. A buyer still needs to validate inventory on the actual offer.
Register with HilltopAds and get:
- Advanced targeting options
- Direct traffic sources
- Self-serve platform
- Fully-managed service
- Postback tracking
7 RichAds Alternatives Worth Testing in 2026
There are plenty of ad networks a buyer could test after RichAds. The seven alternatives below made the list for different reasons – read on to see where each one stands out and who it suits best.
ExoClick
ExoClick gives buyers a fairly wide choice of inventory. Popunder, native, banners, video, in-page push, and interstitials are all available, so you are not tied to one or two performance formats. This is useful when the current campaign has already found its limits on RichAds, and you want more places to run the same offer.
There is also more flexibility on the buying side. ExoClick supports programmatic and RTB options, which may be useful for teams that already know what they want from their traffic and need more control over how they buy it.
However, for a small exploratory test, the $200 entry point is the weak spot. If the budget is tight, another network may be easier to validate first.
HilltopAds
There are four main formats on HilltopAds: Popunder, In-Page Push, Banner, and VAST Video. Buyers coming from RichAds will already know the first two well. The choice is narrower than on ExoClick, but that is not necessarily a problem if you just need another source for a working performance campaign.
For that reason, HilltopAds can be easier to compare with an existing RichAds campaign. You can keep the same offer, GEO, and landing, then see whether a different publisher pool produces new converting zones. This network also has CPA Goal for Popunder campaigns, which is useful when conversion tracking is already set up, and the buyer wants some of the source filtering handled automatically.
On the upside, the $100 minimum deposit is lower than RichAds’ current $150 entry point. Of course, not every GEO can be tested properly for that amount – expensive markets and high-payout offers usually need more data.
Register with the best ad network for advertisers HilltopAds
- 273B+ Impressions Worldwide
- Full manager support
- Traffic from 250+ сountries
- Premium traffic sources only
- Minimum deposit $100
RollerAds
With RollerAds, Push, In-Page Push, and OnClick are the core formats, and the minimum deposit is $50. For a campaign that already relies on push traffic, that is enough to run a separate test without putting much money into the account upfront.
A smaller choice of formats may come in handy during testing. As an advertiser, you can run the same push offer on the new inventory and see what happens. If it starts picking up conversions, you can add budget later. If not, the test is easy enough to stop early.
As a trade-off, RollerAds is more limited on formats. If you need native, video, banners, and several buying options in the same account, another network on this list will give you more room.
Adsterra
Adsterra is more relevant when the campaign needs format diversification. Popunder and banners are there, but Social Bar and in-page formats give the buyer another way to reach users without relying only on classic push inventory.
For a media buyer, the useful part is being able to move the same offer across several formats and see whether the problem is traffic quality or simply the way the ad reaches the user. A landing page that is weak on one format may still work with another entry point into the funnel.
Adsterra starts from a $100 deposit. With so many formats available, it is easy to make the first test too broad. A smarter approach is to keep it narrow at the start – one format, one GEO, one landing. Otherwise, you may end up with plenty of data but no clear idea of what actually worked.
Clickadu
Clickadu fits buyers who want performance traffic but also want a few less standard formats in the mix. Along with Popunder, Banner, In-Page Push and Video Pre-Roll, the network includes Instant Text Message and SKIM.
This is useful if your offer already works with direct-response traffic but you want to test a different user entry point. SKIM, for example, is not the same interaction as a popunder, while Instant Text Message gives mobile campaigns another creative route.
The minimum deposit is $100. Not every format needs to go live at once, though. Start with the closest match to your existing campaign instead of opening six formats only because they are available.
PropellerAds
PropellerAds is a strong candidate when scale and automation are the main reasons for adding another network. It combines Push, In-Page Push and Popunder with Interactive Ads, Paid Social and Telegram Mini Apps.
The platform is especially relevant for buyers who want automated bidding and optimization. It also gives an established campaign a chance to move into additional inventory without changing to a completely different type of advertising platform.
For a very small first test, this can work against you. Automation needs conversion data, and a small campaign may not provide enough of it. A buyer still has to watch source-level results, and no algorithm will fix a weak offer.
MGID
MGID is the least direct RichAds substitute in this list (and that is why it can be useful). The network is built around native acquisition, including Native Widgets, Smart Widget, In-Content Impact, and Native Video.
MGID works differently from the push and pop networks above. The ad usually appears as part of the surrounding content, so the user reaches the offer through a more editorial-style route. In many campaigns, that means using a pre-lander before the final conversion page.
Because of that, the test is less comparable to a classic RichAds push or pop campaign. Creative, landing flow, and user intent may all change. MGID is better treated as a separate acquisition channel than as a one-to-one replacement.
We recommend reading the article on how to create conversion creatives in dating:
Which RichAds Alternative Fits Your Campaign
Since each network stands out in certain areas, there is no universal solution to suit any campaign. A shortlist should come from the problem you are trying to solve.
You need more popunder traffic
Start with HilltopAds, Clickadu, or PropellerAds. All three let you stay close to the same direct-response funnel, so it is easier to compare results with an existing RichAds campaign.
Your budget for the first test is limited
RollerAds has the lowest minimum deposit in the comparison at $50. HilltopAds, Adsterra, Clickadu, and MGID start at $100. Deposit size is only the entry threshold, though. A $50 account is not automatically enough data for a reliable conclusion.
You need stronger optimization tools
PropellerAds puts more of the bidding work on automation. With HilltopAds, CPA Goal is available for Popunder campaigns, so that is the option to look at if you want the system to optimize around a target. ExoClick goes in a different direction and gives buyers more ways to control how the inventory is bought.
Your current campaign works, and you mainly need more scale
HilltopAds, Clickadu, and PropellerAds are logical first tests for performance traffic. ExoClick can be added when you also want a wider format mix. The goal here is not to rebuild the funnel. It is to find extra profitable placements.
You want to move beyond push and pop
MGID is the obvious place to look for native traffic. Adsterra adds Social Bar and more display inventory, and ExoClick simply gives you more formats to play with if you want to test beyond the usual push/pop setup.
In practice, two or three networks are enough for the first shortlist. Testing all seven together creates more variables and usually worse analysis.
- Register
- with hilltopads
- and get
- 273B+
- of ad impressions!
How to Test a RichAds Alternative Without Wasting Your Budget
For a more precise comparison, keep as much as possible unchanged and let the traffic source be the main new parameter. A proven approach looks like this:
Use the same offer and landing page
If you change the funnel while changing the network, you will not know what caused the difference.
Keep the same GEO, device, and OS where possible
The closer the targeting is, the more useful the comparison becomes. There is no point comparing Android traffic in one network with mixed-device traffic in another and calling one source better.
Set up tracking and postback before launch
Do not wait until spend starts. You need campaign, source, or zone IDs in the tracker so you can see where conversions actually come from.
Give the test enough data
A few clicks or one conversion are not a trend. The required spend depends on the payout, GEO, and conversion rate, so there is no universal test budget.
Look below the network level
A network can look unprofitable overall while several sources already meet your target CPA. Break results down by source, GEO, device, and other useful segments before you stop the campaign.
Cut weak sources and scale stable ones
Once the test has enough traffic, the source report should reveal the spots where the budget is disappearing. Drop those once you have enough data, then put more spend into the sources that keep producing conversions.
One more thing: do not launch several new formats in the same test unless format comparison is the goal. When wondering whether this or that traffic source is worth adding, keep the setup close to the campaign you already know.
We recommend that you study the successful cases of our advertisers:
Conclusion
The right next network after RichAds should fill a gap in the campaign you already have. That gap might be traffic in a certain GEO, access to another format, a smaller starting budget, or simply a different set of tools for working with sources.
RichAds does not have to disappear from your ad setup. Keep it running if it performs well, then test another network beside it with the same offer and roughly the same targeting. After that, the numbers will tell you whether the extra inventory is worth keeping.